Continue reading “Open source works – the hard part comes later”
Privacy
Would you train your AI together with other companies without giving away your customer data? That’s exactly what we asked eight SMEs this summer, together with the ZHAW. You might think the biggest concern would be data privacy. It wasn’t. No one said no. But everyone had concerns. And these concerns are more exciting than any clear “yes.”
Continue reading “It wasn’t about data privacy: What eight SMEs think about shared AI”Connect Aivie with a compatible AI assistant and use your marketing and CRM data directly in dialogue. Instead of manually gathering information, you can analyze contacts, prepare meetings, and have approved actions executed.
Aivie remains the central control layer for contacts, campaigns, segments, and permissions. You decide which information and functions the respective AI assistant may access.
Continue reading “Connect Aivie with AI Assistants”Agentic AI is currently taking over marketing – at least according to the headlines. 91 percent of marketers use AI today, according to a Jasper survey of 1,400 marketers. But less than a third truly let it work: controlling entire processes instead of just writing individual texts. McKinsey estimates that in the future, up to two-thirds of today’s marketing work could be handled by agents – from prospecting to personalization at individual touchpoints to lead qualification.
Continue reading “Marketing wants to build, Legal hits the brakes: How to still use agentic AI with confidence”Something happened in June that most people dismissed as just another Apple announcement. Apple unveiled its new Siri: the big, truly capable AI version. In the same breath, the corporation said: This won’t be available in the EU. Not a bit later, but indefinitely not at all. At the big Apple event on September 9, a striking number of features carried a small asterisk, indicating: not for the EU and not for China.
Continue reading “Apple’s AI Block in the EU: Who Decides Which AI You Can Use?”In most cases, you should keep click tracking enabled. This lets you see in Aivie which contacts clicked a link in your SMS. Disable it if unchanged links, data protection, or keeping the SMS as short as possible is more important.
Continue reading “Should I disable click tracking for SMS?”At the end of August, Anthropic and Salesforce deepened their partnership under the name “Claudeforce.” From now on, Claude works directly on your Salesforce data—with pre-built sales skills, in Agentforce, and even in Slack. Specifically, Claudeforce is launching with “Salesforce in Claude,” a plugin with 37 pre-built sales skills. This lets you evaluate revenue context, automate pipeline updates, and trigger actions directly from Claude—meeting preparation, deal health checks, or pipeline reviews, all without opening the Salesforce app. It’s currently running with pilot customers, and the open beta is announced for September.
Marc Benioff is bringing two market leaders together, the “#1 AI” and the “#1 CRM.” And honestly: it’s a clever, logical step. An agent working on your data makes a lot of sense. They say data is a company’s gold—but without the right treasure map, you won’t find the treasure. Huge, unused treasures lie dormant in the data lakes of most companies. This is exactly where an AI is strong: it can process this data and present it in the right format.
But: as soon as an AI tool accesses your CRM data that deeply, a series of questions arise that you shouldn’t skip. What exactly goes out? What is used for training—and what isn’t?
Continue reading “Claude meets Salesforce: Why Claudeforce matters for your data”Yes. Customers can enable an optional foreign AI service. The required data transfer then takes place on their instruction and in accordance with the terms and processing locations of the selected provider.
No. Processing for its own purposes is excluded.
Yes. With the All Swiss Add-on for Advanced Swiss Protection, backups, log and monitoring data also remain in Switzerland.
Yes. Customers have full access and can export their data or transfer it to other systems.
Customers retain all rights, control, and authority over their data. Aivie processes it exclusively on their behalf.
Aivie provides features and organizational foundations that enable customers to meet their requirements under the Swiss DSG and EU GDPR. Actual compliant use remains the responsibility of those responsible.
With the All Swiss Infrastructure Add-on, emails are processed exclusively in Switzerland. Email delivery processing is handled by mailomat on Swiss infrastructure. However, the location of the recipient mailbox is determined by the recipient and their email provider.
If you choose Switzerland as your data location, all data storage takes place in Switzerland. Emails are currently sent via the server in Germany.
Exclusive processing on Swiss infrastructure and by Swiss companies is part of the All Swiss Infrastructure Add-on.
A US court ruling undermines the legal basis on which most marketing tools transfer customer data to the USA – digital sovereignty has thus become a concrete issue for Swiss SMEs in 2026, moving from an abstract topic for federal agencies. Two developments are driving this: a ruling from the USA and a development project in Switzerland.
Continue reading “Digital Sovereignty in Marketing: Why a US Ruling Affects Your Customer Data”With the Aivie preference center, recipients can manage their email unsubscriptions and communication preferences. The center is already integrated into Aivie/Mautic and can be adapted to your corporate design.
This gives you a clear, easy-to-understand unsubscribe process, protects important transactional messages, and reduces manual effort in contact management.
Continue reading “Manage email unsubscriptions and preferences professionally”