Approve every single AI suggestion? With tens of thousands of customers, that’s an impossible amount of work. Not checking anything at all? Unthinkable for medical content. So the question isn’t: human or AI? The question is rather: how much control is needed at which point? This is exactly what eight SMEs told us in our study with the ZHAW and Innosuisse. And we are building our Aivie AI based on this knowledge. This article describes exactly what that looks like.
Continue reading “How much should AI decide for itself? What eight SMEs say about control”AI
Our study with ZHAW made one thing clear: Swiss SMEs are successfully using data privacy as a selling point today. Customers are increasingly drawn to: “100% of the data stays in Switzerland.” Yet the same customers report using ChatGPT quite carelessly in their private lives. In other words: data privacy matters to everyone, but almost nobody understands it. Many people think a lot about security in certain areas, while unconsciously ignoring it in others. Why this isn’t a contradiction but an opportunity, and why having your own AI is more than just a requirement, is what this article shows.
Continue reading “Data privacy as a selling point: why having your own AI is more than just a requirement”Would you train your AI together with other companies without giving away your customer data? That’s exactly what we asked eight SMEs this summer, together with the ZHAW. You might think the biggest concern would be data privacy. It wasn’t. No one said no. But everyone had concerns. And these concerns are more exciting than any clear “yes.”
Continue reading “It wasn’t about data privacy: What eight SMEs think about shared AI”Connect Aivie with a compatible AI assistant and use your marketing and CRM data directly in dialogue. Instead of manually gathering information, you can analyze contacts, prepare meetings, and have approved actions executed.
Aivie remains the central control layer for contacts, campaigns, segments, and permissions. You decide which information and functions the respective AI assistant may access.
Continue reading “Connect Aivie with AI Assistants”Agentic AI is currently taking over marketing – at least according to the headlines. 91 percent of marketers use AI today, according to a Jasper survey of 1,400 marketers. But less than a third truly let it work: controlling entire processes instead of just writing individual texts. McKinsey estimates that in the future, up to two-thirds of today’s marketing work could be handled by agents – from prospecting to personalization at individual touchpoints to lead qualification.
Continue reading “Marketing wants to build, Legal hits the brakes: How to still use agentic AI with confidence”Something happened in June that most people dismissed as just another Apple announcement. Apple unveiled its new Siri: the big, truly capable AI version. In the same breath, the corporation said: This won’t be available in the EU. Not a bit later, but indefinitely not at all. At the big Apple event on September 9, a striking number of features carried a small asterisk, indicating: not for the EU and not for China.
Continue reading “Apple’s AI Block in the EU: Who Decides Which AI You Can Use?”At its core, Mautic has two things that truly take effort: infrastructure and user interface. Anyone who lumps both criticisms into a blanket statement like “Mautic is complicated” misses the real question: Who handles which part?
Continue reading “Mautic Insights: The two things that really take effort — and who handles them for you”Just a few minutes, and I’m sitting in front of my finished newsletter. All I needed for it? A single photo. I chose a picture I had taken earlier with the team at the lake. Done. No hours of tinkering with templates, no copy-pasting from old mailings. A short prompt, the image to go with it, and the AI took care of the rest for Aivie.
Sounds like a gimmick? Understandable. But behind it lies a lot of work relief. It’s a small, concrete glimpse into a much larger idea of how AI and marketing automation belong together. I’ve summarized the whole thing in a demo.
Continue reading “A newsletter from just one photo: How effectively AI works at Aivie”You can connect Aivie directly with Google Gemini via the MCP standard (Model Context Protocol). This allows Gemini to securely access your contacts, campaigns, emails, and reports in Aivie and support you with marketing, sales, and customer communication.
Continue reading “How can I connect Aivie with Gemini?”You can connect Aivie directly to Claude via the MCP standard (Model Context Protocol). This gives Claude secure access to your contacts, campaigns, emails, and other data in Aivie.
Continue reading “How can I connect Aivie with Claude?”You can connect your Aivie installation directly with ChatGPT. This allows ChatGPT to securely access shared contacts, campaigns, emails, and reports in Aivie.
Since each Aivie installation has its own address, data, and permissions, each customer creates their own custom plugin in ChatGPT. The former central Aivie ChatGPT plugin is no longer used for this purpose.
Continue reading “How can I connect Aivie with ChatGPT?”With Aivie AI you can create marketing emails with AI, personalize them, and review them before sending. The Email Wizard guides you from audience selection through content creation to the ready-to-send message directly in Aivie/Mautic.
You start faster, stay in your familiar workflow, and can focus more strongly on message, offer, and campaign goal.
Continue reading “Create and check marketing emails with AI”