Marketing Automation - Basics

This is how marketing automation works.

Do you want to generate more leads for your business and do it in a time-saving and sustainable way? Or simply serve your contacts better digitally? This is what marketing automation enables you to do – but how exactly does it work?

In this LinkedIn Learning course – Marketing Automation Basics – we’ll go step-by-step through designing and implementing your first marketing automation Campaign.

LinkedIn Learning Course Content

  • Digital marketing with marketing automation
  • Create a marketing automation strategy along the customer journey
  • Marketing Automation Campaigns Implementation
  • Marketing Automation Tool Evaluation
  • Create first sales funnel Campaign

Meet Adrian

My name is Adrian Schimpf. I have been designing digital touchpoints with a focus on user experience since 2003. Currently, I design digital marketing funnels on a daily basis. Both for our customers and for my own company Aivie.

Tools and utilities suitable for the course

I teach you all relevant frameworks with practical examples. I’ll also show you how to evaluate the tool that’s right for you. With this, you have all the tools in hand to build your first custom Marketing Automation Campaign.


Best Practice Email Templates

Create emails quickly and easily with our best practice email templates.

Marketing Automation Tools

Utility Analysis Tool Evaluation

Value and evaluate marketing automation tools with our utility analysis.

Marketing Automation Canvas Aivie Marketing Automation

Marketing Automation Canvas

Develop a strategy and tactics for your marketing automation.

Learn how marketing automation works.

Conception of your Marketing Automation Campaign.

Marketing automation allows you to generate more leads for your company in a time-saving and sustainable way.
In this LinkedIn Learning course, I’ll show you step-by-step how to design and implement your first Marketing Automation Campaign.