With Aivie, you can reuse content between emails and landing pages. Copy existing components or create central, reusable content that you can use in multiple messages.
This keeps your content consistent, allows for faster updates, and can still appear individualized for each contact.
Continue reading “Reuse Content Between Emails and Landing Pages”Just a few minutes, and I’m sitting in front of my finished newsletter. All I needed for it? A single photo. I chose a picture I had taken earlier with the team at the lake. Done. No hours of tinkering with templates, no copy-pasting from old mailings. A short prompt, the image to go with it, and the AI took care of the rest for Aivie.
Sounds like a gimmick? Understandable. But behind it lies a lot of work relief. It’s a small, concrete glimpse into a much larger idea of how AI and marketing automation belong together. I’ve summarized the whole thing in a demo.
Read more: A newsletter from just one photo: How effectively AI works at AivieI gave the AI a short prompt and selected the photo from the “day at the lake.” After that, the following happened practically by itself:
After an initial run, I had the email revised one more time: logo in the right place, personalized signature at the end. Finally, I added a call-to-action from the reusable components: dynamic content that automatically shows each recipient the account manager responsible for them. In just a few minutes, a photo became a ready-to-send, personalized email.
One detail that’s important to me: I used ChatGPT for the text generation here, but the AI model is interchangeable. The same thing works with Claude, Gemini, or another provider of your choice. Aivie is the layer on top that knows your context and keeps you in control.
Most AI functions in marketing stop at copywriting. Our vision deliberately goes further. AI shouldn’t just generate content; it should understand marketing processes and goals and provide strategic support.
In the longer term, for us, this means: analyzing and interpreting data, recognizing patterns, suggesting optimization potential, and thinking along as a marketing automation assistant. Not just executing, but advising. Not just generating content, but improving performance.
This is exactly where the connection between AI and marketing automation happens: real AI process automation that doesn’t replace marketing teams, but strengthens them strategically.
When using AI in marketing, people often unintentionally give up control, often over marketing data: to a black box, to a single provider, to an infrastructure. Aivie deliberately pursues a sovereign approach.
This is crucial, especially for SMEs that want to use AI without giving their data away.
Aivie carries the labels “swiss made software + AI” and “swiss digital services + AI” (more on this at swissmadesoftware.org). Another label – Swiss Hosting – will be added soon.
“We need Aivie especially for our blog newsletter. And there it’s mega cool to see which person has read what.”
“Our blog newsletter is our most important touchpoint. We are mega happy that the implementation of the RSS feed in the newsletter worked so well and that we can now send our blogs automatically.”
Alexandra Scherrer, Carpathia
Currently, we are showing what is possible with large language models (LLMs). But the goal goes further: every company should be able to integrate its own LLM or use the upcoming Aivie LLM. So you don’t have to worry about your data. It’s with Aivie, and it’s safe here.
We’d love to show you live how this looks with your templates, your context, and your segments. Book a tool demo or see how you can create emails directly with AI in Aivie.
And if you generally want to move away from the “newsletter for everyone”: here we explain how to get from newsletters to nurturing campaigns.
Adrian Schimpf from Aivie is part of the Open Source Community Mautic. Mautic is a marketing automation technology. Adrian Schimpf has been working intensively on a new email builder for Mautic in recent months – and has donated the code to the community so that Mautic users worldwide can benefit from it. The technology is used in 188 countries and is available in 35 languages – this now also applies to the new email builder Made in Switzerland.
Continue reading “Swiss email builder in use worldwide: Insights into the open source community”The contact-related email preview is still available. It is now part of our complete workflow for AI content creation, personalization, preview, and technical email development.
Continue reading “Email Preview for Contacts: Part of the Aivie Email Workflow”With the Aivie preference center, recipients can manage their email unsubscriptions and communication preferences. The center is already integrated into Aivie/Mautic and can be adapted to your corporate design.
This gives you a clear, easy-to-understand unsubscribe process, protects important transactional messages, and reduces manual effort in contact management.
Continue reading “Manage email unsubscriptions and preferences professionally”In an era where new communication channels are rapidly emerging, email remains the often-overlooked backbone of business communication for SMEs. Thomas Schwetje, Head of Digital & Customer Division at Coop, succinctly stated at the MarTech Summit 2025: “The communication medium of email is still drastically underestimated.”
At Aivie, we are convinced that email is not only a proven communication channel, but also a future-proof one – especially for small and medium-sized companies that value control, scalability and independence.
Continue reading ““Email is still drastically underestimated” – Why email as a communication channel will remain indispensable for companies in 2025″
Marketing Automation is not a new concept – but its relevance has never been as high as it is today. While many companies in Switzerland and worldwide hesitate in the face of economic uncertainty, this very hesitation represents a missed opportunity.
Because: Crises are not only times of saving, but also of strategic reorientation.
Continue reading “Marketing Automation in a Crisis – Why Now is the Right Time”Our customer Riva Rooms & Studios is an automated smart hotel in Locarno. With the help of Aivie, they are now also able to attract guests in a timely manner. By successfully setting up an automated newsletter campaign, bookings of several thousand francs have already been achieved by existing guests. This is despite 2024 being a very difficult year for Ticino. Aivie also proved its worth when the storms led to a large number of cancellations and prevented the worst from happening.
Continue reading “Several thousand francs turnover with existing hotel guests – Marketing Automation Case”Would you like to successfully collect contacts via Google and social media? And then address them again when your channels are exhausted? With the integration of adhook and Aivie, this is possible – completely automatically! With adhook, you can plan, analyze, optimize and moderate posts and ads campaigns and coordinate collaboration across teams. In Aivie, you store and evaluate the data from all channels and the entire customer journey. Marketing automation with social media marketing plays out even more precise and therefore more efficient campaigns along the entire customer journey.
Continue reading “Marketing automation with social media marketing”With Aivie AI you can create marketing emails with AI, personalize them, and review them before sending. The Email Wizard guides you from audience selection through content creation to the ready-to-send message directly in Aivie/Mautic.
You start faster, stay in your familiar workflow, and can focus more strongly on message, offer, and campaign goal.
Continue reading “Create and check marketing emails with AI”Whether it’s a simple newsletter or a sophisticated multichannel campaign, the demands on marketing tools are high and companies are becoming more demanding, especially when it comes to handling data.
Data sovereignty becomes more important. Not only because of regulators. But also because of the realization that data is increasingly becoming the company’s real gold. At the same time, the handling of data should become easier. It is precisely this sweet spot that a Swiss company has taken advantage of and recently launched Aivie, a marketing automation tool that makes powerful technology easy and safe to use.
Continue reading “Swiss marketing automation tool Aivie wants to outpace Mailchimp, HubSpot and Co.”Our client KENDRIS is a successful trust company. KENDRIS relies on personal relationships and has high quality standards.
Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards. Reliable, automated event communication ensures that no questions remain unanswered – from registration to directions.
Continue reading “Off to the golf course: Automated campaign for event”With automatic UTM tags and campaign statistics, you can analyze marketing campaigns without manually maintaining tracking parameters for each email. Aivie/Mautic connects consistent links with your campaign’s performance metrics.
This helps you identify more quickly which emails, content, and send times deliver results.
Continue reading “Analyze marketing campaigns with automatic UTM tags”Improvements to the spacing and display of email templates are now an integral part of Aivie’s comprehensive email workflow.
Continue reading “Email Template Improvements: Part of the Aivie Email Workflow”
Emojis can still be used in email subject lines. The feature is now included in our comprehensive page for creating and testing marketing emails.
Continue reading “Emojis in email subject lines: part of the Aivie email workflow”With an RSS feed, you can send blog posts automatically via newsletter. Aivie/Mautic imports new articles from your blog and delivers them to your contacts regularly by email.
This keeps your audience informed while your team spends less time on recurring newsletters.
Continue reading “Send blog posts automatically via newsletter”The Visual Studio Code integration remains available for technical teams but is no longer a standalone focus. It complements the complete Aivie/Mautic email workflow with HTML, MJML, error checking, and Git versioning.
Continue reading “Visual Studio Code Integration for Aivie Emails”Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this article, we look at how lead scoring can be implemented quickly and easily with Mautic – and what has changed in the new topic-based lead scoring with the Aivie upgrade.
Continue reading “Lead Scoring with Mautic optimizing sales funnels”Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing automation, the potential is exploited digitally, leads are generated and customers are processed via the new website.
Continue reading “How your website automatically wins 30 customer projects with Aivie”At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:
You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through Sales Funnel.
Marketing Automation Tools like Aivie are an important utility for this. Based on the open source marketing automation solution Mautic, Aivie helps you manage your Sales Funnel efficiently. You can find out how to create Sales Funnels with Mautic here.
Continue reading “Creating a Sales Funnel”Does this sound familiar to you? You have a lot of visitors on your website, but they leave only after a short time. You’ve put a lot of time and effort into your landing page, yet conversions are rare. Maybe it’s time to rethink your landing page. Our 5 tips for successful landing pages should help you.
Continue reading “5 tips for successful landing pages”With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?
Continue reading “Aivie email template based on the leaked Amazon template and best practices”