Would you like to successfully collect contacts via Google and social media? And then address them again when your channels are exhausted? With the integration of adhook and Aivie, this is possible – completely automatically! With adhook, you can plan, analyze, optimize and moderate posts and ads campaigns and coordinate collaboration across teams. In Aivie, you store and evaluate the data from all channels and the entire customer journey. Marketing automation with social media marketing plays out even more precise and therefore more efficient campaigns along the entire customer journey.Continue reading “Marketing automation with social media marketing”
Media release July 2021
Whether it’s a simple newsletter or a sophisticated multichannel campaign, the demands on marketing tools are high and companies are becoming more demanding, especially when it comes to handling data.
Data sovereignty becomes more important. Not only because of regulators. But also because of the realization that data is increasingly becoming the company’s real gold. At the same time, the handling of data should become easier. It is precisely this sweet spot that a Swiss company has taken advantage of and recently launched Aivie, a marketing automation tool that makes powerful technology easy and safe to use.Continue reading “Swiss marketing automation tool Aivie wants to outpace Mailchimp, HubSpot and Co.”
Our client KENDRIS is a successful trust company. As is common in the industry, KENDRIS also relies on personal relationships and has high quality standards.
Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards. Reliable, automated event communication ensures that no questions remain unanswered – from registration to travel.Continue reading “Off to the golf course: Automated Campaign for event”
Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this post, we cover how lead scoring can be easily and quickly implemented with Mautic.Continue reading “Lead Scoring with Mautic optimizing sales funnels”
Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing automation, the potential is exploited digitally, leads are generated and customers are processed via the new website.Continue reading “How your website automatically wins 30 customer projects with Aivie”
At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:
- Traceability of customer consent to receive marketing messages
- Improved reputation of the email sender
- Higher quality of the contact list and customer relations
You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through Sales Funnel.
Marketing Automation Tools like Aivie are an important utility for this. Based on the open source marketing automation solution Mautic, Aivie helps you manage your Sales Funnel efficiently. You can find out how to create Sales Funnels with Mautic here.Continue reading “Creating a Sales Funnel”
Does this sound familiar to you? You have a lot of visitors on your website, but they leave only after a short time. You’ve put a lot of time and effort into your landing page, yet conversions are rare. Maybe it’s time to rethink your landing page. Our 5 tips for successful landing pages should help you.Continue reading “5 tips for successful landing pages”
With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?Continue reading “Aivie email template based on the leaked Amazon template and best practices”