Marketing Automation Workshop: Campaignalong marketing funnels

In our co-creation workshop, we build targeted knowledge on the topics of marketing funnels and marketing automation. Together we implement a state of the art Campaign with your offers, products or services. This is the best way for you and your team to get started with marketing automation.

The results of your Marketing Automation Workshop

  • Built state of the art knowledge on marketing funnels, marketing automation, and Campaign.
  • Sales funnel logic understood, applied and transferable to other products or services.
  • Campaignperformed with marketing automation.
  • Knowledge base created for strategic decisions and the roadmap going forward.

Why Marketing Automation?

Marketing Automation ist der wichtigste Trend der kommenden Jahre. Entlang von durchdachten Marketing Funnels werden Kontakte effektiver bearbeitet, Leads automatisch generiert. Marketing Automation nutzt technologische Möglichkeiten, um Produkte und Services auf verschiedenen Kanälen effektiver und effizienter zu vermarkten.

Darüber hinaus können wir mit den neuen Möglichkeiten Kund:innen ein persönlicheres Erlebnis bieten. Dies führt zu besseren Conversion und Retention Rates deiner Kampagnen und Marketingaktivitäten.

New concepts

Digitalization and innovations in marketing offer new opportunities to interact with customers in a more targeted way. At the same time, these new opportunities require digital know-how and understanding of novel concepts to successfully rethink Campaign.

In the Co-Creation Workshop, you will learn the concepts and tools and implement them directly for your campaign.

For whom?

Anyone involved in digital marketing, sales funnels and marketing automation. In particular:

  • Marketing and communication managers
  • Directors of marketing and communication agencies
  • Business Manager from G2M, Marketing, Sales, Service
  • Product Manager, Product Owner, Project Manager
  • In-house start-up teams
  • Startups and investors
  • Business Development
Double Opt-In

Goal of the Co-Creation Workshop

As a participant the Co-Creation Workshop:

Create a campaign design with marketing automation in just one day.
Can you apply marketing funnel concepts to other Campaignand transfer them to other products or services.
Make strategic decisions for your future Campaignand roadmap.


Overview of the contents

In the co-creation workshop we work on the following topics along your concrete case. We put the content directly into practice.

  • What are Sales Funnels and Marketing Automation? What are the concepts behind this?
  • How do I develop a strategy, proposition and process for Marketing Automation?
  • How do I design the value proposition of my offers in the marketing funnel?
  • What are the approaches to lead generation and processing? What criteria do I use to make my decision?
  • How do I implement the concepts in the design of my Campaign?

Special benefits of this co-creation workshop

Participants particularly appreciate the following:

  • Inspiration & Best Practices
    Inspiration comes from selected best practices in marketing automation for digital and email marketing.
  • Modular solutions
    The solutions are visionary and forward-looking. We build on modular processes, our concept and approach can be integrated with what is coming in the future.
  • Your concept in one day
    An entire campaign is optimized in just one day. The concept is easily replicable with the experience from the co-creation workshop and applicable to further cases.

Campaignalong marketing funnels with marketing automation

In our co-creation workshop, we build up knowledge on the topics of sales funnels and marketing automation. Together we implement a state of the art campaign. This way, you and your team will be fit for future challenges.

Discuss your workshop