E-Mail Marketing - Aivie - Aivie - Marketing Automation

Campaign, E-Mail marketing

A newsletter from just one photo: How effectively AI works at Aivie

Just a few minutes, and I’m sitting in front of my finished newsletter. All I needed for it? A single photo. I chose a picture I had taken earlier with the team at the lake. Done. No hours of tinkering with templates, no copy-pasting from old mailings. A short prompt, the image to go with it, and the AI took care of the rest for Aivie.

Sounds like a gimmick? Understandable. But behind it lies a lot of work relief. It’s a small, concrete glimpse into a much larger idea of how AI and marketing automation belong together. I’ve summarized the whole thing in a demo.

Demo: How the AI at Aivie works

I gave the AI a short prompt and selected the photo from the “day at the lake.” After that, the following happened practically by itself:

Aivie accesses your instance directly and picks a suitable newsletter template from the stored templates.
Because it’s Aivie, the tool already knows your context: logo, address, colors, and even your writing style.
It also knows your segments—in other words, who the email should actually go to.
The selected image is automatically uploaded to the Aivie media library and placed in the layout.

After an initial run, I had the email revised one more time: logo in the right place, personalized signature at the end. Finally, I added a call-to-action from the reusable components: dynamic content that automatically shows each recipient the account manager responsible for them. In just a few minutes, a photo became a ready-to-send, personalized email.

One detail that’s important to me: I used ChatGPT for the text generation here, but the AI model is interchangeable. The same thing works with Claude, Gemini, or another provider of your choice. Aivie is the layer on top that knows your context and keeps you in control.

Why this is more than just “AI writing texts”

Most AI functions in marketing stop at copywriting. Our vision deliberately goes further. AI shouldn’t just generate content; it should understand marketing processes and goals and provide strategic support.

In the longer term, for us, this means: analyzing and interpreting data, recognizing patterns, suggesting optimization potential, and thinking along as a marketing automation assistant. Not just executing, but advising. Not just generating content, but improving performance.

This is exactly where the connection between AI and marketing automation happens: real AI process automation that doesn’t replace marketing teams, but strengthens them strategically.

Why this isn’t a contradiction to data protection

When using AI in marketing, people often unintentionally give up control, often over marketing data: to a black box, to a single provider, to an infrastructure. Aivie deliberately pursues a sovereign approach.

No black box and no uncontrolled data transfer.
No dependency on a single AI provider – the model is selectable.
Full control over data and infrastructure, based on open source (Mautic) with your own instance.
Your personal data is stored encrypted on a Swiss server, revDSG-compliant. Upon request, we offer complete hosting on Swiss infrastructure.

This is crucial, especially for SMEs that want to use AI without giving their data away.

Swiss software with AI

Aivie carries the labels “swiss made software + AI” and “swiss digital services + AI” (more on this at swissmadesoftware.org). Another label – Swiss Hosting – will be added soon.

Testimonial Alexandra

“We need Aivie especially for our blog newsletter. And there it’s mega cool to see which person has read what.”

“Our blog newsletter is our most important touchpoint. We are mega happy that the implementation of the RSS feed in the newsletter worked so well and that we can now send our blogs automatically.”

Alexandra Scherrer, Carpathia

Currently, we are showing what is possible with large language models (LLMs). But the goal goes further: every company should be able to integrate its own LLM or use the upcoming Aivie LLM. So you don’t have to worry about your data. It’s with Aivie, and it’s safe here.

Try marketing automation with AI for yourself

We’d love to show you live how this looks with your templates, your context, and your segments. Book a tool demo or see how you can create emails directly with AI in Aivie.

And if you generally want to move away from the “newsletter for everyone”: here we explain how to get from newsletters to nurturing campaigns.

E-Mail marketing, Spam

Complaint Management Marketing – How can I monitor the complaint rate?

In email marketing, trust is crucial. As soon as your recipients start marking emails as spam, not only does your deliverability suffer, but your brand image can also be damaged in the long term. That’s why complaint management in marketing is one of the central tasks of any professional marketing strategy.

Content

What does “complaint rate” mean in email marketing?

The complaint rate (also “Spam Complaint Rate”) indicates how many of your recipients mark your emails as spam. This rate is given as a percentage and is a key indicator of the reputation of your sender domain.

The higher your complaint rate, the more likely it is that:

your emails will end up in the spam folder,
you will get on blacklists,
your email tool will restrict or block you.

Why is monitoring the complaint rate so important?

If you regularly send mass emails – e.g. newsletters, campaigns or automation sequences – a low complaint rate is essential. It shows that your content is relevant, your target group has been cleanly segmented and you are maintaining a healthy recipient list.

Even small fluctuations can affect your overall deliverability.

How can you monitor the complaint rate?

Central monitoring tools are the Google Postmaster Tools.

With the Google Postmaster Tools you can:

view the spam complaint rates of your Gmail recipients,
monitor your domain reputation,
identify technical sources of error (e.g. authentication problems),
analyze trends over several weeks.

Google benchmark: The spam complaint rate should remain below 0.1%. For example, if you send 10,000 emails, no more than 10 recipients should report your message as spam.

Important to know: Even if you have recipients outside of Gmail, the figures from the Google Postmaster Tools are a valuable benchmark. Because other providers such as GMX, Outlook & Co. rarely disclose comparable data.

How can you actively avoid complaints?

It can never be 100% guaranteed that an email will not end up in spam or will not be marked as spam by the recipients. Nevertheless, the following important points should be observed in order to avoid complaint management in marketing as much as possible.

Use double opt-in: Make sure that your recipients have explicitly agreed to receive your emails.
Segmentation & relevance: Only send what is appropriate for the target group. Avoid irrelevant content or too high a sending frequency.
Make the unsubscribe link clearly visible: A clear “Unsubscribe” button prevents annoyed recipients from reporting you as spam.
Secure the technical basis: Aivie, for example, automatically ensures the correct setup of SPF, DKIM and DMARC – important prerequisites for delivery.
Regular list maintenance: Remove inactive contacts. Fewer recipients, but interested ones, bring more success.

Read more exciting information about spam in email marketing here.

Conclusion: Complaint management is email marketing protection

A low complaint rate is a seal of approval for good marketing. Anyone who ignores complaints not only risks technical problems, but also actively damages the reputation of the company. Tools like the Google Postmaster Tools help you to keep track and take targeted countermeasures.

With Aivie, you have a marketing automation tool that not only focuses on segmentation and personalization, but also takes all technical precautions to ensure that your emails safely land in the inbox of your recipients.

Interested in a deliverability check of your emails?

Talk to us – we’ll help you take your complaint management in marketing to the next level.

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E-Mail marketing

Stop sending newsletters: start running campaigns

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E-Mail marketing, Press Release

Swiss email builder in use worldwide: Insights into the open source community

Media release from September 2021

Adrian Schimpf from Aivie is part of the Open Source Community Mautic. Mautic is a marketing automation technology. Adrian Schimpf has been working intensively on a new email builder for Mautic in recent months – and has donated the code to the community so that Mautic users worldwide can benefit from it. The technology is used in 188 countries and is available in 35 languages – this now also applies to the new email builder Made in Switzerland.

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E-Mail marketing, Privacy

All leads in view, all data under control: Why you shouldn’t give up control of customer data

In 2017, as the founder of a fintech startup, I was looking for a marketing automation solution for our sales funnel. My criteria were clear, but difficult to find in one package: A tool that was powerful, flexible, affordable for a startup and, most importantly, designed in a way that allowed me to keep full control of my data. This search led me to the open source platform Mautic – and ultimately to the founding of Aivie, a company based on the principle of data sovereignty.

Today, as an entrepreneur or marketing manager, you are in a similar situation. Customer data is the new gold. But unlike gold, the value is not simply in the possession. It’s about control, responsibility and trust. If you lose control of your customer data, you not only risk a mishap, but also legal consequences, loss of trust among your customers and clear competitive disadvantages.

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E-Mail marketing, Marketing Automation

Aivie in a cost comparison of marketing channels: Why marketing automation is often cheaper for Swiss SMEs than traditional marketing channels

In a world where efficiency and cost transparency are crucial in marketing, it is worth taking a closer look at the various channels. Especially for Swiss SMEs with limited marketing budgets, it is essential to deploy resources in a targeted manner. A recent analysis shows: Aivie, the Swiss marketing automation platform, can offer significant cost advantages over traditional marketing channels.

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Customer Case, E-Mail marketing, Marketing Automation

Scalable email marketing solution for the travel-tech start-up BODDY

When BODDY, a fast-growing travel and wellness tech startup, acquired its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed to support rapid growth – without emails ending up in the SPAM folder.

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E-Mail marketing, Spam

How do emails not end up in spam?

I’ve been hearing this question a lot from our customers recently: What do I have to do so that my e-mails don’t end up in spam? There are various points to consider. On the one hand technically, on the other hand also in preparing and creating the e-mail. In the following, I will go into the individual points, explain what you need to consider and how Aivie supports you so that your emails don’t end up in spam.

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E-Mail marketing, Marketing Automation

Send blogs automatically via newsletter

Are you looking for a simple and effective way to automatically send your blog posts to your subscribers via a newsletter? Then Aivie and RSS feeds are the perfect solution!

With Aivie and an RSS feed, you can import the latest blogs into your emails and deliver them to your readers’ inboxes. You can do a combination of editorial and automated parts, or automate the newsletter completely.

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Marketing Automation, Customer Case, E-Mail marketing, Website & Content

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How Smolio develops anonymous leads from the WordPress website into paying customers with its automated lead management funnel.

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E-Mail marketing, Customer Case, Sales Funnel

Off to the golf course: Automated campaign for event

Our client KENDRIS is a successful trust company. KENDRIS relies on personal relationships and has high quality standards.

Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards. Reliable, automated event communication ensures that no questions remain unanswered – from registration to directions.

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Marketing Automation, E-Mail marketing

How to find your Marketing Automation Tool?

6 criteria to evaluate your marketing automation tool

There are currently over 9,500 MarTech tools on the market. So, on an average day, we spend at least an hour gathering information from various tools. Many feel overwhelmed by the number of tools they interact with while working.

Therefore, it is essential to consciously choose the marketing automation tool we work with every day. Because the immense number of tools we interact with every day means that we often change context. This in turn influences our creativity and focus.

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Sales Funnel, E-Mail marketing, Marketing Automation

Lead Scoring with Mautic optimizing sales funnels

Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this article, we look at how lead scoring can be implemented quickly and easily with Mautic – and what has changed in the new topic-based lead scoring with the Aivie upgrade.

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E-Mail marketing, Customer Case, Sales Funnel

How your website automatically wins 30 customer projects with Aivie

Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing automation, the potential is exploited digitally, leads are generated and customers are processed via the new website.

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E-Mail marketing, Marketing Automation, Mautic template, Sales Funnel

Double Opt-In with Mautic

At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:

Traceability of customer consent to receive marketing messages
Improved reputation of the email sender
Higher quality of the contact list and customer relations

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Sales Funnel, E-Mail marketing, Marketing Automation, Open Source Marketing Automation

Creating a Sales Funnel

You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through Sales Funnel.

Marketing Automation Tools like Aivie are an important utility for this. Based on the open source marketing automation solution Mautic, Aivie helps you manage your Sales Funnel efficiently. You can find out how to create Sales Funnels with Mautic here.

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Marketing Automation, E-Mail marketing, Mautic template

Use content efficiently in automated funnels

Marketing automation is used to address customers and guide them automatically through a sales funnel. Every interaction must offer added value so that customers stick with it and take the next step. This applies to digital customer interactions as well as in-person ones. For this, we need the right content in the right place.

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Marketing Automation, E-Mail marketing, Mautic template

Aivie email template based on the leaked Amazon template and best practices

With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?

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