Mit dem Aivie WordPress Plugin misst du, wie Besucher:innen mit deinen Aivie-Formularen umgehen: wer ein Formular beginnt, bei welchem Schritt eines mehrstufigen Formulars abgebrochen wird und wer es abschickt. Das Plugin übergibt diese Interaktionen an Google Tag Manager und speichert Start und Schritte auf Wunsch auch in der Kontakt-Timeline in Aivie.
Continue reading “Wie richte ich Formular-Tracking mit Google Tag Manager und dem Aivie WordPress Plugin ein?”Tracking
Tracking and performance measurement in Aivie
The open rate tells you almost nothing about whether someone has read your email. It only shows that a tiny image was loaded, and that can happen without human interaction. Since this year, this very image has also become a legal issue in France and Italy. In Switzerland, it’s different. Here you can read why I no longer consider the open rate a reliable signal and what counts for us and our customers instead.
Continue reading “Why the Open Rate Tells You Almost Nothing and a Pixel Is Also a Cookie”With Aivie, you can analyze Instagram posts directly and prepare them as Meta ads. You see the published posts with their key performance metrics and select suitable content for promotion.
This way, you identify successful content faster and turn an existing post into a targeted campaign without a media break.
Continue reading “Promote and analyze Instagram posts directly with Aivie”In most cases, you should keep click tracking enabled. This lets you see in Aivie which contacts clicked a link in your SMS. Disable it if unchanged links, data protection, or keeping the SMS as short as possible is more important.
Continue reading “Should I disable click tracking for SMS?”Campaign statistics and automatic UTM tags share a common goal: to enable traceable evaluation of marketing campaigns from click to result.
Continue reading “Connect Campaign Statistics with Automatic UTM Tags”
With automatic UTM tags and campaign statistics, you can analyze marketing campaigns without manually maintaining tracking parameters for each email. Aivie/Mautic connects consistent links with your campaign’s performance metrics.
This helps you identify more quickly which emails, content, and send times deliver results.
Continue reading “Analyze marketing campaigns with automatic UTM tags”