With the Aivie preference center, recipients can manage their email unsubscriptions and communication preferences. The center is already integrated into Aivie/Mautic and can be adapted to your corporate design.
This gives you a clear, easy-to-understand unsubscribe process, protects important transactional messages, and reduces manual effort in contact management.
Manage email unsubscriptions via a preference center
A full unsubscribe isn’t the best solution in every situation. For example, some contacts no longer want to receive marketing newsletters, but still need order confirmations, password emails, or other transactional information.
The preference center makes this distinction visible to recipients and enables a more targeted selection of the communication they want.
Differentiate marketing emails and transactional emails
- Control marketing communications: Contacts can unsubscribe from unwanted marketing messages.
- Keep receiving important messages: Transactional emails such as order confirmations can still be handled separately.
- Store preferences centrally: Aivie/Mautic saves the selection directly in the contact record.
- Simplify the unsubscribe process: Recipients see a clear, easy-to-understand interface.
- Keep your corporate design: The preference center adapts to your brand identity.
How the Aivie preference center works
- Define the communication categories you offer.
- Link the preference center in your emails.
- Contacts choose which marketing messages they want to receive.
- Aivie/Mautic saves the selection automatically.
- Future campaigns take the saved preferences into account.
A professional unsubscribe process builds trust
Meike doesn’t have to check unsubscriptions manually or distribute them across different lists. At the same time, contacts gain more control over their communication. This supports a transparent, privacy-conscious approach to email marketing.
Email preference center included in Aivie
The modern preference center is already integrated for Aivie customers. It requires no custom development or separate template creation.
Manage email unsubscriptions with Aivie
Use Aivie free for 30 days and offer your contacts clear email preferences.
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