Marketing automation is a must for any ambitious marketing team and with chatGPT from openai, AI has been made more accessible to the public. In this post, we’ll go into why marketing automation and AI are a power team and will streamline your processes and work tremendously.Continue reading “Marketing Automation and AI”
What is a chatbot, anyway? Simply explained, a chatbot is an intelligent software that allows users to talk to each other in a natural way, like with a person.
Wondering if and how you can generate leads with chatbots? Lead generation is about turning prospects into potential buyers. By getting the visitor:s to provide you with their personal information, such as an email address or phone number for further interaction.Continue reading “Generating leads with chatbots – 3 use cases for lead generation with chatbots”
To start with, the question of which software to use for marketing automation is the smaller challenge to getting started. Because most of the time the mindset blocks the implementation. The fear of losing control creeps along somewhere. Or has all that been overcome and it’s simply a matter of getting going? Chris Beyeler, Aivie Partner and agency owner of BEYONDER shows in this post that it’s not that hard.Continue reading “How to get started with Marketing Automation”
6 criteria to evaluate your marketing automation tool
There are currently over 9,500 MarTech tools on the market. So, on an average day, we spend at least an hour gathering information from various tools. Many feel overwhelmed by the number of tools they interact with while working.
Therefore, it is essential to consciously choose the marketing automation tool we work with every day. Because the immense number of tools we interact with every day means that we often change context. This in turn influences our creativity and focus.Continue reading “How to find your Marketing Automation Tool?”
Definition: Conversion rate is a percentage of people who performed a desired action (a conversion). A simple example is the percentage of web store visitors who bought a product.Continue reading “Conversion rate: everything you need to know about it”
What is marketing automation, where do I start, what do I need for it, and anyway, what does it even bring to my company? We will answer these questions and help you understand this new thing and even use it with you.Continue reading “Marketing Automation: Everything you need to know”
What are Google Ads?
Google Ads are paid ads that are always displayed first in Google search. Use Google Ads for your business. Why? With Google Ads, you only pay when someone clicks on your ad. In addition, you will appear at the top of Google search and will be visible to potential customers who are looking for your product or service. If your Google Ads Campaignare set up correctly, leads and sales can be increased significantly. In this post, you’ll learn 5 tips on how to use Google Ads successfully.Continue reading “Using Google Ads successfully – 5 best practice tips”
In this post, we’ll introduce you to the top 11 marketing automation use cases. We’ll show you the most common marketing challenges. We also explain how you can implement the use cases with marketing automation.Continue reading “The most important marketing automation use cases”
There are some important innovations in the Swiss variant of the data protection law. Everything about the new Swiss Data Protection Act (nDSG) that affects marketing. In this post we explain you the most important changes would likelist simple and compact.Continue reading “New Data Protection Act Switzerland – the most important facts in brief.”
Want to include print works into your campaigns too? No problem. With the print mailing plugin of Deutsche Post and Aivie, you can easily send postcards and print mailings automatically from campaigns. We simplified the setup and application for you. Print mailing automation integrates print directly into your campaigns. Your campaigns then automatically trigger individual mailings to your contacts.Continue reading “Send print mailings automatically from campaigns”
Intents are the intentions behind the actions of users and customers. If we know the intention of a contact in a certain situation, in a certain context, we can address the contact with currently relevant content. Intent we recognize in the touchpoint, each touchpoint is thereby a learning opportunity. With marketing automation, suitable content is then placed – completely automatically.
We talked with Björn Nagelmann in #scxtalk about opportunities and the challenges of detecting intents in the context of marketing automation.Continue reading “Recognize intent and learn from touchpoints”
Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize sales funnels. In this post, we cover how lead scoring can be easily and quickly implemented with Mautic.Continue reading “Lead Scoring with Mautic optimizing sales funnels”
Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing automation, the potential is exploited digitally, leads are generated via the new website, and customers are processed.Continue reading “Customer Case: How your website automatically wins customers with Aivie”
At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:
- Traceability of customer consent to receive marketing messages
- Improved reputation of the email sender
- Higher quality of the contact list and customer relations
You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through Sales Funnel.
Marketing Automation Tools like Aivie are an important utility for this. Based on the open source marketing automation solution Mautic, Aivie helps you manage your Sales Funnel efficiently. You can find out how to create Sales Funnels with Mautic here.Continue reading “Creating a Sales Funnel”
Marketing automation is used to address customers and guide them automatically through a sales funnel. Every interaction must offer added value so that customers stick with it and take the next step. This applies to digital customer interactions as well as in-person ones. For this, we need the right content in the right place.Continue reading “Use content efficiently in automated funnels”
Does this sound familiar to you? You have a lot of visitors on your website, but they leave only after a short time. You’ve put a lot of time and effort into your landing page, yet conversions are rare. Maybe it’s time to rethink your landing page. Our 5 tips for successful landing pages should help you.Continue reading “5 tips for successful landing pages in 2021”
The job of a marketing manager or CMO requires juggling multiple channels, messages, and even audiences. Without some level of automation, it’s difficult to keep track of all the communications, all the activities.Continue reading “5 reasons for when the entry into Marketing Automation is worthwhile”
With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?Continue reading “Aivie email template based on the leaked Amazon template and best practices”
Building and running a secure marketing automation infrastructure with Mautic can be difficult. We know this because we’ve spent years solving these problems for technology startups, SMBs, and large enterprises. Hackers are constantly on the lookout for companies to target. Achieve secure Mautic hosting with these 7 immediately actionable steps.Continue reading “7 steps to secure Mautic hosting”