Posts from the Aivie world
In our blog, we share our knowledge on marketing automation and sales funnel. In addition, we would like to show how we and our customers use marketing automation by means of concrete use cases.
Categories
- Campaign
- Contact management
- Customer Case
- Data evaluation
- Digital Sovereignty
- E-Mail marketing
- E-Mails
- Form
- General
- Instructions
- Integrations
- Marketing Automation
- Mautic template
- Open Source Marketing Automation
- Partner program
- Press Release
- Privacy
- Sales Funnel
- Security
- Spam
- use case
- User
- Website & Content
Current Posts
Digital Sovereignty in Marketing: Why a US Ruling Affects Your Customer Data
A US court ruling undermines the legal basis on which most marketing tools transfer customer data to the USA – digital sovereignty has thus become a concrete issue for Swiss SMEs in 2026, moving from…
Mautic Insights: The two things that really take effort — and who handles them for you
Mautic Insights: A Reality Check on the two genuine pain points — Infrastructure and Usability — and how Aivie solves them for SMEs.
Why everyone is raising prices in 2026—and how open-source marketing automation changes the equation
2026 is the year of pricing rounds. Almost every major marketing tool has raised prices, reshuffled packages, or cut discounts. For many SMEs, that means the next invoice will be higher—often for features they don’t…
What Open Source software Mautic taught me over 9 years
Nine years ago, I set up an open-source tool for the first time: Mautic. I was sitting at my computer at night working on it—alongside my day job. My goal: I wanted marketing automation that…
A newsletter from just one photo: How effectively AI works at Aivie
Just a few minutes, and I’m sitting in front of my finished newsletter. All I needed for it? A single photo. I chose a picture I had taken earlier with the team at the lake.…
Switzerland kicks Microsoft out and now relies on open source
In Switzerland, the topic of digital sovereignty is moving further into the political spotlight this year. At the beginning of July, the Canton of Geneva became the first canton ever to adopt an official digital…
Automate Material Compliance: How Studer Cables Efficiently Digitalizes Supplier Processes
Material compliance is essential, but often time-consuming. With Aivie, Studer Cables saves several days of work per cycle in the compliance process. Studer Cables faced the challenge of regularly and verifiably checking hundreds of materials,…
Complaint Management Marketing – How can I monitor the complaint rate?
In email marketing, trust is crucial. As soon as your recipients start marking emails as spam, not only does your deliverability suffer, but your brand image can also be damaged in the long term. That’s…
Segmenting contacts – A step-by-step guide
Targeted contact segmentation is the key to successful marketing automation. Only those who group their target audiences precisely can create individual, personalized campaigns that truly resonate. ContentWhat are segments?DefinitionSegmenting contacts – Application examplesCriteria for segmentationDemo-…
Stop sending newsletters: start running campaigns
From old-school newsletters to nurturing campaigns Are you still sending impersonal newsletters to the masses? Then this post is your motivation boost to finally unlock the potential of email marketing. Because email marketing still has…
Swiss email builder in use worldwide: Insights into the open source community
Media release from September 2021 Adrian Schimpf from Aivie is part of the Open Source Community Mautic. Mautic is a marketing automation technology. Adrian Schimpf has been working intensively on a new email builder for…
Aivie upgrade: New features, more usability and a modern user experience
We are constantly developing Aivie to offer you an even better marketing experience. A major upgrade is now in the pipeline, bringing numerous new functions, a modern design and noticeably more stability. The latest update…
All leads in view, all data under control: Why you shouldn't give up control of customer data
In 2017, as the founder of a fintech startup, I was looking for a marketing automation solution for our sales funnel. My criteria were clear, but difficult to find in one package: A tool that…
Aivie in a cost comparison of marketing channels: Why marketing automation is often cheaper for Swiss SMEs than traditional marketing channels
In a world where efficiency and cost transparency are crucial in marketing, it is worth taking a closer look at the various channels. Especially for Swiss SMEs with limited marketing budgets, it is essential to…
"Email is still drastically underestimated" – Why email as a communication channel will remain indispensable for companies in 2025
In an era where new communication channels are rapidly emerging, email remains the often-overlooked backbone of business communication for SMEs. Thomas Schwetje, Head of Digital & Customer Division at Coop, succinctly stated at the MarTech…
Marketing Automation in a Crisis – Why Now is the Right Time
Marketing Automation – If Not Now, When? Marketing Automation is not a new concept – but its relevance has never been as high as it is today. While many companies in Switzerland and worldwide hesitate…
Scalable email marketing solution for the travel-tech start-up BODDY
When BODDY, a fast-growing travel and wellness tech startup, acquired its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed to support rapid…
This is Marketing Automation and how your company benefits from it
Marketing automation is often seen as just a software solution. However, marketing automation is much more than just a new tool decision. Get started with marketing automation now! ContentDefinition of marketing automationWhat are the advantages…
Marketing Funnel: Everything you need to know
What is a marketing funnel, how do I create one and how can I optimize it? Dive with me into the world of funnels and get inspired to build a marketing funnel or optimize existing…
Use a betting game as a lead magnet
Marketing automation made easy.
Simply enter your e-mail address and get instant access to all past and future strategies and tips. Don’t miss the chance to continuously improve your marketing knowledge!”