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Marketing automation is often seen as just a software solution. However, marketing automation is much more than just a new tool decision. Get started with marketing automation now! InhaltsverzeichnisDefinition Marketing AutomationWas sind die Vorteile von Marketing Automation?Kosten senken, Kunden akquirieren, Vertrieb verbessernErste Schritte mit Marketing AutomationDie Perspektive ist entscheidendAlles was zählt, sind InhalteIm Mittelpunkt steht…

What is a marketing funnel, how do I create one and how can I optimize it? Dive with me into the world of funnels and get inspired to build a marketing funnel or optimize existing ones. Content Definition von einem Marketing FunnelDie Phasen von einem Marketing FunnelPhasen nach dem KaufWas gibt es sonst noch für…

A sweepstake is a creative way to generate leads, qualify potential customers, build trust and boost conversion rates – and it’s fun! However, developing a successful sweepstake requires strategy and careful implementation. In this blog, you will learn how to use a competition, in this case the summer betting game, as an effective lead magnet….

Our customer Riva Rooms & Studios is an automated smart hotel in Locarno. With the help of Aivie, they are now also able to attract guests in a timely manner. By successfully setting up an automated newsletter campaign, bookings of several thousand francs have already been achieved by existing guests. This is despite 2024 being…

HubSpot is by far the number one choice for inbound marketing. But is the market leader the right tool for your company, or do you have other requirements that you can cover better with other solutions? We’ll show you what HubSpot pricing is, what marketing automation features you get for it, and what the best…

In 2017, as the founder and CTO of Smolio, I was looking for a solution to automate our sales funnel. In this context, I got to know and love the Mautic Marketing Automation platform. And later founded Aivie to make its advantages easily accessible to other companies. When evaluating our marketing automation platform, it was…

I’ve been hearing this question a lot from our customers recently: What do I have to do so that my e-mails don’t end up in spam? There are various points to consider. On the one hand technically, on the other hand also in preparing and creating the e-mail. In the following, I will go into…

Inbound marketing(inbound and outbound marketing) promises a lot, but many companies underestimate the effort required to implement a successful content marketing strategy. Many try it, but give up after a few blog posts and claim it didn’t work for them. It seems simple, with ChatGPT I can create a blog on a topic within minutes.…

Over 50% of all Swiss citizens have already used augmented reality applications. The potential is enormous and the possibilities almost unlimited. With the announcement of Apple’s mixed reality glasses a few days ago, one thing is clear: augmented reality is now part of every marketing mix, but it’s no longer rocket science. ContentAugmented reality arouses…

Our client Ferris Labs AG is an innovative software engineering company dedicated to revolutionizing how development teams work. Aivie supported Ferris Labs with the Marketing Automation Tool and Growth Marketing Services. ContentWhat has been a sense of achievement with Aivie?What does Ferris Labs do?How was the first experience?What surprised you?What else do you wish for?To…

So what are we going to do with all this data? On the one hand. And: We have no data on this. On the other hand. Data literacy as the ability to collect, analyze and interpret data is becoming more important. Because decisions are increasingly based on data. Absatzwirtschaft and Werbewoche have taken up the…

Are you looking for a simple and effective way to automatically send your blog posts to your subscribers via a newsletter? Then Aivie and RSS feeds are the perfect solution! With Aivie and an RSS feed, you can import the latest blogs into your emails and deliver them to your readers’ inboxes. You can do…

Would you like to successfully collect contacts via Google and social media? And then address them again when your channels are exhausted? With the integration of adhook and Aivie, this is possible – completely automatically! With adhook, you can plan, analyze, optimize and moderate posts and ads campaigns and coordinate collaboration across teams. In Aivie,…

They do it again and again. Year after year. Some even month after month. This not only attracts numerous customers to their online coaching sessions, training programs and digital products. What’s more, they are building up a solid community. Loyal fans. Enthusiastic recommenders. Successful coaches, trainers and consultants have long since discovered this strategy for…

Recognizing and measuring emotions has long been the subject of scientific research. They play a central role in market and consumer research in particular. Why is that the case? Emotions are at the heart of human experience. Emotions control our social behavior, they determine our decision-making and thus have a major influence on our daily…

Dynamic Content offers you the opportunity to personalize your website and emails with dynamic content for your customers. In this article, you will learn how you can use dynamic content as a call to action on your website or as a dynamic element in your email. With Aivie, you can automate various marketing processes and,…

Maybe you know someone like Thomas. Thomas is actually quite nice and we would actually recommend him to all our single women. But it doesn’t really have to be right for a relationship. We took a strategic look with Thomas at how he can build a relationship. From the strategy, the funnel, the tactics, the…

How Smolio develops anonymous leads from the WordPress website into paying customers with its automated lead management funnel. Importance of automated lead management for Smolio Lead management and tracking play a crucial role in Smolio’s online marketing. Thanks to it, prospects are acquired and successfully converted into customers. While the two founders go about their…

Media release July 2021 Whether it’s a simple newsletter or a sophisticated multichannel campaign, the demands on marketing tools are high and companies are becoming more demanding, especially when it comes to handling data. Data sovereignty becomes more important. Not only because of regulators. But also because of the realization that data is increasingly becoming…

Our client KENDRIS is a successful trust company. KENDRIS relies on personal relationships and has high quality standards. Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards.…