Posts from the Aivie world
In our blog, we share our knowledge on marketing automation and sales funnel. In addition, we would like to show how we and our customers use marketing automation by means of concrete use cases.
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Current Posts

Aivie receives "Swiss Hosting" label
Press release from October 2026 The Swiss marketing automation platform is expanding its existing labels with “Swiss Hosting”: Data is stored on an additional all-Swiss infrastructure with Nine, and emails are sent via Mailomat. Both…

How much should AI decide for itself? What eight SMEs say about control
Approving every single AI suggestion individually isn’t feasible, but not checking anything isn’t an option either. What eight SMEs said about control, risk, and staged approval in our study with the ZHAW.

The day I took Aivie offline: a behind-the-scenes look
On October 21, 2026, I took Aivie completely offline for the first time. Here I explain how we made the decision, what was difficult, and what we learned from it.

Critical PHP security vulnerabilities: Aivie is safely accessible again
Worldwide PHP security vulnerabilities fixed: Since October 21 at around 8:30 PM, Aivie has been running normally again. Your data is safe. Notes for Mautic self-hosters.

Data privacy as a selling point: why having your own AI is more than just a requirement

Open source works – the hard part comes later
The Federal Government recently tried something many thought unthinkable: 172 employees from various departments used open-source software in their daily work – instead of the usual Microsoft package. Documents, email, calendar, chat, video calls. Everything…

Your data is your treasure — don’t just hand it to AI
Your data contains your competitive edge. The real question isn’t AI yes or no, but whose AI you use, where it runs, and how you stay in control with your own AI.

It wasn't about data privacy: What eight SMEs think about shared AI
Together with the ZHAW, Aivie asked eight SMEs whether they would train an AI together without sharing customer data. No one said no. But the doubts concerned the benefits, not data privacy.

Setting Up and Verifying DKIM: A Guide to Your Email Marketing
What is DKIM, which DNS records do you need, and how do you verify the signature? An easy-to-follow guide to your sender domain with Aivie.

Marketing wants to build, Legal hits the brakes: How to still use agentic AI with confidence
Agentic AI is currently taking over marketing – at least according to the headlines. 91 percent of marketers use AI today, according to a Jasper survey of 1,400 marketers. But less than a third truly…

Apple's AI Block in the EU: Who Decides Which AI You Can Use?

Claude meets Salesforce: Why Claudeforce matters for your data
At the end of August, Anthropic and Salesforce deepened their partnership under the name “Claudeforce.” From now on, Claude works directly on your Salesforce data—with pre-built sales skills, in Agentforce, and even in Slack. Specifically,…

Digital Sovereignty in Marketing: Why a US Ruling Affects Your Customer Data
A US court ruling undermines the legal basis on which most marketing tools transfer customer data to the USA – digital sovereignty has thus become a concrete issue for Swiss SMEs in 2026, moving from…

Mautic Insights: The two things that really take effort — and who handles them for you
Mautic Insights: A Reality Check on the two genuine pain points — Infrastructure and Usability — and how Aivie solves them for SMEs.

Why everyone is raising prices in 2026—and how open-source marketing automation changes the equation
2026 is the year of pricing rounds. Almost every major marketing tool has raised prices, reshuffled packages, or cut discounts. For many SMEs, that means the next invoice will be higher—often for features they don’t…

What Open Source software Mautic taught me over 9 years
Nine years ago, I set up an open-source tool for the first time: Mautic. I was sitting at my computer at night working on it—alongside my day job. My goal: I wanted marketing automation that…

A newsletter from just one photo: How effectively AI works at Aivie
Just a few minutes, and I’m sitting in front of my finished newsletter. All I needed for it? A single photo. I chose a picture I had taken earlier with the team at the lake.…

Switzerland kicks Microsoft out and now relies on open source
In Switzerland, the topic of digital sovereignty is moving further into the political spotlight this year. At the beginning of July, the Canton of Geneva became the first canton ever to adopt an official digital…

Automate Material Compliance: How Studer Cables Efficiently Digitalizes Supplier Processes
Material compliance is essential, but often time-consuming. With Aivie, Studer Cables saves several days of work per cycle in the compliance process. Studer Cables faced the challenge of regularly and verifiably checking hundreds of materials,…

Complaint Management Marketing – How can I monitor the complaint rate?
In email marketing, trust is crucial. As soon as your recipients start marking emails as spam, not only does your deliverability suffer, but your brand image can also be damaged in the long term. That’s…
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