Mautic

Security

The day I took Aivie offline: a behind-the-scenes look

On October 21, 2026, I did something that had never happened at Aivie before: I deliberately took Aivie offline to protect our customers’ data. All instances at once. The reason: an international security vulnerability that affected millions of websites. You can find the plain facts in our info post on the PHP security vulnerabilities. Here’s how that day unfolded behind the scenes.

Up front: based on everything we checked, your data is safe. We are not aware of any security-relevant incidents.

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Security

Critical PHP security vulnerabilities: Aivie is safely accessible again

On October 21, 2026, the PHP security team released an urgent security update for two critical vulnerabilities. PHP-based websites and applications worldwide are affected, including Mautic. Aivie is built on Mautic, the open-source marketing automation solution used around the world.

The security update for Aivie is complete. Since around 8:30 PM on October 21, 2026 (Swiss time), all Aivie instances have been running normally again.

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Connect Aivie with AI Assistants

Connect Aivie with a compatible AI assistant and use your marketing and CRM data directly in dialogue. Instead of manually gathering information, you can analyze contacts, prepare meetings, and have approved actions executed.

Aivie remains the central control layer for contacts, campaigns, segments, and permissions. You decide which information and functions the respective AI assistant may access.

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Open Source Marketing Automation

Marketing wants to build, Legal hits the brakes: How to still use agentic AI with confidence

Agentic AI is currently taking over marketing – at least according to the headlines. 91 percent of marketers use AI today, according to a Jasper survey of 1,400 marketers. But less than a third truly let it work: controlling entire processes instead of just writing individual texts. McKinsey estimates that in the future, up to two-thirds of today’s marketing work could be handled by agents – from prospecting to personalization at individual touchpoints to lead qualification.

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Digital Sovereignty

Apple’s AI Block in the EU: Who Decides Which AI You Can Use?

Something happened in June that most people dismissed as just another Apple announcement. Apple unveiled its new Siri: the big, truly capable AI version. In the same breath, the corporation said: This won’t be available in the EU. Not a bit later, but indefinitely not at all. At the big Apple event on September 9, a striking number of features carried a small asterisk, indicating: not for the EU and not for China.

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Digital Sovereignty

Digital Sovereignty in Marketing: Why a US Ruling Affects Your Customer Data

A US court ruling undermines the legal basis on which most marketing tools transfer customer data to the USA – digital sovereignty has thus become a concrete issue for Swiss SMEs in 2026, moving from an abstract topic for federal agencies. Two developments are driving this: a ruling from the USA and a development project in Switzerland.

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Open Source Marketing Automation

Mautic Insights: The two things that really take effort — and who handles them for you

At its core, Mautic has two things that truly take effort: infrastructure and user interface. Anyone who lumps both criticisms into a blanket statement like “Mautic is complicated” misses the real question: Who handles which part?

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Open Source Marketing Automation

What Open Source software Mautic taught me over 9 years

Nine years ago, I set up an open-source tool for the first time: Mautic. I was sitting at my computer at night working on it—alongside my day job. My goal: I wanted marketing automation that wouldn’t take control of my customer data out of my hands. Today, my entire company is built on it.

Time for an honest assessment: these are the five most important lessons I’ve taken away for myself over these nine years. And honestly: I wish I’d known them earlier.

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Open Source Marketing Automation

Why Aivie relies on marketing automation with Mautic: a look behind the scenes

In 2017, as the founder and CTO of Smolio, I was looking for a solution to automate our sales funnel. In this context, I got to know and love the Mautic Marketing Automation platform. And later founded Aivie to make its advantages easily accessible to other companies.

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Sales Funnel, E-Mail marketing, Marketing Automation

Lead Scoring with Mautic optimizing sales funnels

Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this article, we look at how lead scoring can be implemented quickly and easily with Mautic – and what has changed in the new topic-based lead scoring with the Aivie upgrade.

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Security, Marketing Automation, Open Source Marketing Automation

7 steps to secure Mautic hosting

Building and running a secure marketing automation infrastructure with Mautic can be difficult. We know this because we’ve spent years solving these problems for technology startups, SMBs, and large enterprises. Hackers are constantly on the lookout for companies to target. Achieve secure Mautic hosting with these 7 immediately actionable steps.

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