Highlights

E-mail preview for specific contacts

With the new contact-related email preview, you can finally see how your messages are actually received by individual recipients. This is particularly useful if you work with dynamic content such as owner signatures, personalized fields or segment-based text blocks.

Email preferences and unsubscribe options in your CI/CD

Managing email unsubscriptions is now easier, more beautiful and more secure. With the new Preference Center (contact preferences), Aivie offers a user-friendly solution that is automatically active – without any programming. This allows recipients to specifically unsubscribe from marketing messages, while important transactional emails (e.g. password resets or order confirmations) continue to be delivered reliably. … Continue reading Email preferences and unsubscribe options in your CI/CD

Lead scoring by topic – point groups for more precise marketing

The new thematic lead scoring makes evaluating and prioritizing your leads much more precise. Instead of bundling all points into an overall score, you can now group them by topic, interest or product category. This allows you to see at a glance what a contact is actually interested in – e.g. “Product A”, “Service B” … Continue reading Lead scoring by topic – point groups for more precise marketing