Previous posts
Several thousand francs turnover with existing hotel guests – Marketing Automation Case
Our customer Riva Rooms & Studios is an automated smart hotel in Locarno. With the help of Aivie, they are now also able to attract guests in a timely manner. By successfully setting up an automated newsletter campaign, bookings of several thousand francs have already been achieved by existing guests. This is despite 2024 being…
Conversion rate: everything you need to know about it
Definition: Conversion rate is a percentage of people who performed a desired action (a conversion). A simple example is the percentage of web store visitors who bought a product. What is a conversion With conversion rate you want to measure how successfully something works or how often an action is performed compared to how many…
All leads in view, all data under control: Why you shouldn’t give up control of customer data
In 2017, as the founder of a fintech startup, I was looking for a marketing automation solution for our sales funnel. My criteria were clear, but difficult to find in one package: A tool that was powerful, flexible, affordable for a startup and, most importantly, designed in a way that allowed me to keep full…
Marketing automation with social media marketing
Would you like to successfully collect contacts via Google and social media? And then address them again when your channels are exhausted? With the integration of adhook and Aivie, this is possible – completely automatically! With adhook, you can plan, analyze, optimize and moderate posts and ads campaigns and coordinate collaboration across teams. In Aivie,…
How your website automatically wins 30 customer projects with Aivie
Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing…
Marketing Automation in a Crisis – Why Now is the Right Time
Marketing Automation – If Not Now, When? Marketing Automation is not a new concept – but its relevance has never been as high as it is today. While many companies in Switzerland and worldwide hesitate in the face of economic uncertainty, this very hesitation represents a missed opportunity. Because: Crises are not only times of…