Previous posts
Marketing Automation and AI
Marketing automation is a must for any ambitious marketing team and with OpenAI’s ChatGPT, AI has been made more accessible to the public. In this post, we’ll go into why marketing automation and AI are a power team and will streamline your processes and work tremendously. Content What is Marketing Automation?Why is marketing automation important?Try…
Segmenting contacts – A step-by-step guide
Targeted contact segmentation is the key to successful marketing automation. Only those who group their target audiences precisely can create individual, personalized campaigns that truly resonate. ContentWhat are segments?DefinitionSegmenting contacts – Application examplesCriteria for segmentationDemo- and psychographic criteriaBehavior-based criteriaPurchasing criteria and transaction dataData from CRM systemSegments managementView contactsCreate segment Assign contactsAND and OR condition typeEdit…
TAWNY analyzes videos with emotional artificial intelligence
Recognizing and measuring emotions has long been the subject of scientific research. They play a central role in market and consumer research in particular. Why is that the case? Emotions are at the heart of human experience. Emotions control our social behavior, they determine our decision-making and thus have a major influence on our daily…
Augmented reality as an established marketing tool
Over 50% of all Swiss citizens have already used augmented reality applications. The potential is enormous and the possibilities almost unlimited. With the announcement of Apple’s mixed reality glasses a few days ago, one thing is clear: augmented reality is now part of every marketing mix, but it’s no longer rocket science. ContentAugmented reality arouses…
Marketing Automation in a Crisis – Why Now is the Right Time
Marketing Automation – If Not Now, When? Marketing Automation is not a new concept – but its relevance has never been as high as it is today. While many companies in Switzerland and worldwide hesitate in the face of economic uncertainty, this very hesitation represents a missed opportunity. Because: Crises are not only times of…
Why Aivie relies on marketing automation with Mautic: a look behind the scenes
In 2017, as the founder and CTO of Smolio, I was looking for a solution to automate our sales funnel. In this context, I got to know and love the Mautic Marketing Automation platform. And later founded Aivie to make its advantages easily accessible to other companies. When evaluating our marketing automation platform, it was…