Previous posts
Segmenting contacts – A step-by-step guide
Targeted contact segmentation is the key to successful marketing automation. Only those who group their target audiences precisely can create individual, personalized campaigns that truly resonate. ContentWhat are segments?DefinitionSegmenting contacts – Application examplesCriteria for segmentationDemo- and psychographic criteriaBehavior-based criteriaPurchasing criteria and transaction dataData from CRM systemSegments managementView contactsCreate segment Assign contactsAND and OR condition typeEdit…
How your website automatically wins 30 customer projects with Aivie
Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing…
Generating leads with chatbots – 3 use cases for lead generation with chatbots
What is a chatbot, anyway? Simply explained, a chatbot is an intelligent software that allows users to talk to each other in a natural way, like with a person. Wondering if and how you can generate leads with chatbots? Lead generation is about turning prospects into potential buyers. By getting the visitor:s to provide you…
All leads in view, all data under control: Why you shouldn’t give up control of customer data
In 2017, as the founder of a fintech startup, I was looking for a marketing automation solution for our sales funnel. My criteria were clear, but difficult to find in one package: A tool that was powerful, flexible, affordable for a startup and, most importantly, designed in a way that allowed me to keep full…
Aivie email template based on the leaked Amazon template and best practices
With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail? To the great delight of communications and marketing professionals, an Amazon email template was shared on…
Marketing Automation and AI
Marketing automation is a must for any ambitious marketing team and with OpenAI’s ChatGPT, AI has been made more accessible to the public. In this post, we’ll go into why marketing automation and AI are a power team and will streamline your processes and work tremendously. Content What is Marketing Automation?Why is marketing automation important?Try…