Previous posts
“Email is still drastically underestimated” – Why email as a communication channel will remain indispensable for companies in 2025
In an era where new communication channels are rapidly emerging, email remains the often-overlooked backbone of business communication for SMEs. Thomas Schwetje, Head of Digital & Customer Division at Coop, succinctly stated at the MarTech Summit 2025: “The communication medium of email is still drastically underestimated.” At Aivie, we are convinced that email is not…
Swiss marketing automation tool Aivie wants to outpace Mailchimp, HubSpot and Co.
Media release July 2021 Whether it’s a simple newsletter or a sophisticated multichannel campaign, the demands on marketing tools are high and companies are becoming more demanding, especially when it comes to handling data. Data sovereignty becomes more important. Not only because of regulators. But also because of the realization that data is increasingly becoming…
TAWNY analyzes videos with emotional artificial intelligence
Recognizing and measuring emotions has long been the subject of scientific research. They play a central role in market and consumer research in particular. Why is that the case? Emotions are at the heart of human experience. Emotions control our social behavior, they determine our decision-making and thus have a major influence on our daily…
Off to the golf course: Automated campaign for event
Our client KENDRIS is a successful trust company. KENDRIS relies on personal relationships and has high quality standards. Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards….
Why everyone is raising prices in 2026—and how open-source marketing automation changes the equation
2026 is the year of pricing rounds. Almost every major marketing tool has raised prices, reshuffled packages, or cut discounts. For many SMEs, that means the next invoice will be higher—often for features they don’t even use. So it’s worth looking at why prices rise in the first place. And why it can be done…
Ferris Labs has doubled its contacts – Marketing Automation Case
Our client, Ferris AI, is an innovative software engineering company dedicated to revolutionizing how development teams work. Aivie has supported the start-up Ferris AI with the Marketing Automation Tool and Growth Marketing Services. ContentWhat has been a sense of achievement with Aivie?What does Ferris AI do?How was the first experience?What surprised you?What else do you…