Previous posts
Aivie email template based on the leaked Amazon template and best practices
With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail? To the great delight of communications and marketing professionals, an Amazon email template was shared on…
Creating better content and better customer interactions with data expertise
So what are we going to do with all this data? On the one hand. And: We have no data on this. On the other hand. Data literacy as the ability to collect, analyze and interpret data is becoming more important. Because decisions are increasingly based on data. Absatzwirtschaft and Werbewoche have taken up the…
How do emails not end up in spam?
I’ve been hearing this question a lot from our customers recently: What do I have to do so that my e-mails don’t end up in spam? There are various points to consider. On the one hand technically, on the other hand also in preparing and creating the e-mail. In the following, I will go into…
This is Marketing Automation and how your company benefits from it
Marketing automation is often seen as just a software solution. However, marketing automation is much more than just a new tool decision. Get started with marketing automation now! ContentDefinition of marketing automationWhat are the advantages of marketing automation?Reduce costs, acquire customers, improve salesFirst steps with marketing automationThe perspective is crucialAll that counts is contentThe focus…
Automate Material Compliance: How Studer Cables Efficiently Digitalizes Supplier Processes
Material compliance is essential, but often time-consuming. With Aivie, Studer Cables saves several days of work per cycle in the compliance process. Studer Cables faced the challenge of regularly and verifiably checking hundreds of materials, numerous suppliers, and various products for compliance. We successfully optimized this. Together with Aivie, the entire material compliance process was…
All leads in view, all data under control: Why you shouldn’t give up control of customer data
In 2017, as the founder of a fintech startup, I was looking for a marketing automation solution for our sales funnel. My criteria were clear, but difficult to find in one package: A tool that was powerful, flexible, affordable for a startup and, most importantly, designed in a way that allowed me to keep full…