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With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail? To the great delight of communications and marketing professionals, an Amazon email template was shared on…

What are Google Ads? Google Ads are paid ads that are always displayed first in Google search. Use Google Ads for your business. Why? With Google Ads, you only pay when someone clicks on your ad. In addition, you will appear at the top of Google search and will be visible to potential customers who…

In 2017, as the founder and CTO of Smolio, I was looking for a solution to automate our sales funnel. In this context, I got to know and love the Mautic Marketing Automation platform. And later founded Aivie to make its advantages easily accessible to other companies. When evaluating our marketing automation platform, it was…

Definition: Conversion rate is a percentage of people who performed a desired action (a conversion). A simple example is the percentage of web store visitors who bought a product. What is a conversion With conversion rate you want to measure how successfully something works or how often an action is performed compared to how many…

What is DKIM, which DNS records do you need, and how do you verify the signature? An easy-to-follow guide to your sender domain with Aivie.

At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In: Traceability of…