Marketing Automation Canvas
Develop a strategy and tactics for your marketing automation.
Advantages
- Distinct value creation for customers
- Distinct business goals
- To invest where the most value is created
How to work with the Marketing Automation Canvas
Starting from Target Persona and Customer Job, break down your strategy and tactics. You’re starting in phase 0 when the target persona interacts with you for the first time, e.g. when they come to your website through an advertisement.
If your tactics are successful, you will have delivered your value proposition at last.
Funnel – your strategy
Phases
You divide the stages or phases your contacts are in along your sales funnel. Other terms for phases are stages or stadiums.
Typical phases
We often differentiate between leads, basic and premium customers. Depending on the phase, your contacts have a different commitment to you and different requirements.
Campaignand offers – your tactics
Campaign
Campaigns involve a series of activities to move or filter contacts from one stage to the next. A Campaign communicates the next best offer in each case.
Offers
You break down your offerings, whether product or service, into the phases. You present your value proposition to your contacts with increasing comprehensive offers.
Lead Magnet – here we go
The first, free but value-added offer is particularly important for your tactics. We talk about lead magnets because this is the first way to convince potential customers of your offer.
Business goals – your results
Conversions
Determine, how you can tell that your tactics have been successful. At each stage, you have touchpoints where you can measure interactions, mostly conversions.
Create your canvas
Develop a strategy and a concept for your marketing automation.
