Connect Aivie with AI Assistants

Connect Aivie with a compatible AI assistant and use your marketing and CRM data directly in dialogue. Instead of manually gathering information, you can analyze contacts, prepare meetings, and have approved actions executed.

Aivie remains the central control layer for contacts, campaigns, segments, and permissions. You decide which information and functions the respective AI assistant may access.

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Claude meets Salesforce: Why Claudeforce matters for your data

At the end of August, Anthropic and Salesforce deepened their partnership under the name “Claudeforce.” From now on, Claude works directly on your Salesforce data—with pre-built sales skills, in Agentforce, and even in Slack. Specifically, Claudeforce is launching with “Salesforce in Claude,” a plugin with 37 pre-built sales skills. This lets you evaluate revenue context, automate pipeline updates, and trigger actions directly from Claude—meeting preparation, deal health checks, or pipeline reviews, all without opening the Salesforce app. It’s currently running with pilot customers, and the open beta is announced for September.

Marc Benioff is bringing two market leaders together, the “#1 AI” and the “#1 CRM.” And honestly: it’s a clever, logical step. An agent working on your data makes a lot of sense. They say data is a company’s gold—but without the right treasure map, you won’t find the treasure. Huge, unused treasures lie dormant in the data lakes of most companies. This is exactly where an AI is strong: it can process this data and present it in the right format.

But: as soon as an AI tool accesses your CRM data that deeply, a series of questions arise that you shouldn’t skip. What exactly goes out? What is used for training—and what isn’t?

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