Aivie deckt E-Mail-Marketing, Marketing Automation, Kontaktmanagement, Leadgenerierung, Segmentierung, Personalisierung und zentrale Marketing-Auswertungen direkt ab. Für Websites und Shops können WordPress und WooCommerce eingesetzt werden, für Kundenkommunikation Chatwoot und für Social-Media-Management beispielsweise Postiz. Die Tabelle oben zeigt alle 15 Funktionsbereiche mit weiterführenden Links. Nicht jede Kombination ist bereits als sofort einsatzbereite Integration verfügbar: Umfang, Einrichtung und Unterstützung werden für den konkreten Anwendungsfall geprüft.
Open Source
Für viele Unternehmen lässt sich der benötigte Funktionsumfang mit Aivie und ergänzenden Lösungen abbilden. Ob HubSpot vollständig abgelöst werden kann, hängt von den eingesetzten CRM-, Sales-, Service- und Reporting-Prozessen ab. Wir erfassen diese Anforderungen, wählen passende Komponenten und planen die Migration inklusive Daten, Automationen und Schnittstellen. So entsteht ein integriertes Ökosystem, ohne dass jedes Tool dieselben Funktionen selbst anbieten muss.
Aivie bietet Marketing Automation auf Basis von Mautic als betreute Plattform. Kontakte, E-Mail-Marketing, Kampagnen und Segmentierung laufen zentral; Plugins, APIs und Webhooks ermöglichen die Verbindung mit weiteren Systemen. Für die Einführung und Erweiterung stehen persönliche Beratung und Marketing Automation Services zur Verfügung. Welche Integrationen bereits einsatzbereit sind, prüfen wir gemeinsam.
Ja. Mit Aivie erfasst du Leads über Formulare und Landingpages, segmentierst Kontakte nach Interessen und Verhalten und versendest personalisierte Newsletter sowie automatisierte Kampagnen. Für einen begleiteten Einstieg gibt es Use-Case-Pakete für Lead Nurturing, Newsletter und weitere Marketingprozesse.
Nein. Open Source schafft Transparenz und Wahlfreiheit, garantiert aber weder einen bestimmten Hostingstandort noch vollständige Datenhoheit. Entscheidend sind Infrastruktur, Zugriffsrechte, Datenflüsse und Verträge. Aivie bietet unter anderem Swiss Hosting; ergänzende Systeme müssen separat geprüft werden.
Starte mit einer Bestandsaufnahme deiner HubSpot Nutzung. Sprich mit Aivie über deinen offenen Technologie-Stack und den Migrationsplan.
On October 21, 2026, I did something that had never happened at Aivie before: I deliberately took Aivie offline to protect our customers’ data. All instances at once. The reason: an international security vulnerability that affected millions of websites. You can find the plain facts in our info post on the PHP security vulnerabilities. Here’s how that day unfolded behind the scenes.
Up front: based on everything we checked, your data is safe. We are not aware of any security-relevant incidents.
Continue reading “The day I took Aivie offline: a behind-the-scenes look”Our study with ZHAW made one thing clear: Swiss SMEs are successfully using data privacy as a selling point today. Customers are increasingly drawn to: “100% of the data stays in Switzerland.” Yet the same customers report using ChatGPT quite carelessly in their private lives. In other words: data privacy matters to everyone, but almost nobody understands it. Many people think a lot about security in certain areas, while unconsciously ignoring it in others. Why this isn’t a contradiction but an opportunity, and why having your own AI is more than just a requirement, is what this article shows.
Continue reading “Data privacy as a selling point: why having your own AI is more than just a requirement”Would you train your AI together with other companies without giving away your customer data? That’s exactly what we asked eight SMEs this summer, together with the ZHAW. You might think the biggest concern would be data privacy. It wasn’t. No one said no. But everyone had concerns. And these concerns are more exciting than any clear “yes.”
Continue reading “It wasn’t about data privacy: What eight SMEs think about shared AI”Agentic AI is currently taking over marketing – at least according to the headlines. 91 percent of marketers use AI today, according to a Jasper survey of 1,400 marketers. But less than a third truly let it work: controlling entire processes instead of just writing individual texts. McKinsey estimates that in the future, up to two-thirds of today’s marketing work could be handled by agents – from prospecting to personalization at individual touchpoints to lead qualification.
Continue reading “Marketing wants to build, Legal hits the brakes: How to still use agentic AI with confidence”Something happened in June that most people dismissed as just another Apple announcement. Apple unveiled its new Siri: the big, truly capable AI version. In the same breath, the corporation said: This won’t be available in the EU. Not a bit later, but indefinitely not at all. At the big Apple event on September 9, a striking number of features carried a small asterisk, indicating: not for the EU and not for China.
Continue reading “Apple’s AI Block in the EU: Who Decides Which AI You Can Use?”At the end of August, Anthropic and Salesforce deepened their partnership under the name “Claudeforce.” From now on, Claude works directly on your Salesforce data—with pre-built sales skills, in Agentforce, and even in Slack. Specifically, Claudeforce is launching with “Salesforce in Claude,” a plugin with 37 pre-built sales skills. This lets you evaluate revenue context, automate pipeline updates, and trigger actions directly from Claude—meeting preparation, deal health checks, or pipeline reviews, all without opening the Salesforce app. It’s currently running with pilot customers, and the open beta is announced for September.
Marc Benioff is bringing two market leaders together, the “#1 AI” and the “#1 CRM.” And honestly: it’s a clever, logical step. An agent working on your data makes a lot of sense. They say data is a company’s gold—but without the right treasure map, you won’t find the treasure. Huge, unused treasures lie dormant in the data lakes of most companies. This is exactly where an AI is strong: it can process this data and present it in the right format.
But: as soon as an AI tool accesses your CRM data that deeply, a series of questions arise that you shouldn’t skip. What exactly goes out? What is used for training—and what isn’t?
Continue reading “Claude meets Salesforce: Why Claudeforce matters for your data”A US court ruling undermines the legal basis on which most marketing tools transfer customer data to the USA – digital sovereignty has thus become a concrete issue for Swiss SMEs in 2026, moving from an abstract topic for federal agencies. Two developments are driving this: a ruling from the USA and a development project in Switzerland.
Continue reading “Digital Sovereignty in Marketing: Why a US Ruling Affects Your Customer Data”At its core, Mautic has two things that truly take effort: infrastructure and user interface. Anyone who lumps both criticisms into a blanket statement like “Mautic is complicated” misses the real question: Who handles which part?
Continue reading “Mautic Insights: The two things that really take effort — and who handles them for you”2026 is the year of pricing rounds. Almost every major marketing tool has raised prices, reshuffled packages, or cut discounts. For many SMEs, that means the next invoice will be higher—often for features they don’t even use. So it’s worth looking at why prices rise in the first place. And why it can be done differently.
Continue reading “Why everyone is raising prices in 2026—and how open-source marketing automation changes the equation”Nine years ago, I set up an open-source tool for the first time: Mautic. I was sitting at my computer at night working on it—alongside my day job. My goal: I wanted marketing automation that wouldn’t take control of my customer data out of my hands. Today, my entire company is built on it.
Time for an honest assessment: these are the five most important lessons I’ve taken away for myself over these nine years. And honestly: I wish I’d known them earlier.
Continue reading “What Open Source software Mautic taught me over 9 years”In Switzerland, the topic of digital sovereignty is moving further into the political spotlight this year. At the beginning of July, the Canton of Geneva became the first canton ever to adopt an official digital sovereignty strategy. On the same day, it became known that the Confederation’s cyber specialists are deliberately seeking distance from Microsoft. The City of Zurich is testing “openDesk”, an open-source alternative to Microsoft 365, and in Germany the federal government and the states decided with the “Germany Stack” to make open file formats mandatory from 2028.
The driving force behind it: cutting costs and regaining control. The Confederation and the cantons have spent over 1.1 billion Swiss francs on Microsoft licences over the past ten years. In the City of Zurich, Microsoft costs have quadrupled in just seven years. And with the revised Data Protection Act (revDSG), the question of where data is stored and who can access it is no longer a gut feeling—it’s compliance.
Continue reading “Switzerland kicks Microsoft out and now relies on open source”