Something happened in June that most people dismissed as just another Apple announcement. Apple unveiled its new Siri: the big, truly capable AI version. In the same breath, the corporation said: This won’t be available in the EU. Not a bit later, but indefinitely not at all. At the big Apple event on September 9, a striking number of features carried a small asterisk, indicating: not for the EU and not for China.
Continue reading “Apple’s AI Block in the EU: Who Decides Which AI You Can Use?”Digital Sovereignty
At the end of August, Anthropic and Salesforce deepened their partnership under the name “Claudeforce.” From now on, Claude works directly on your Salesforce data—with pre-built sales skills, in Agentforce, and even in Slack. Specifically, Claudeforce is launching with “Salesforce in Claude,” a plugin with 37 pre-built sales skills. This lets you evaluate revenue context, automate pipeline updates, and trigger actions directly from Claude—meeting preparation, deal health checks, or pipeline reviews, all without opening the Salesforce app. It’s currently running with pilot customers, and the open beta is announced for September.
Marc Benioff is bringing two market leaders together, the “#1 AI” and the “#1 CRM.” And honestly: it’s a clever, logical step. An agent working on your data makes a lot of sense. They say data is a company’s gold—but without the right treasure map, you won’t find the treasure. Huge, unused treasures lie dormant in the data lakes of most companies. This is exactly where an AI is strong: it can process this data and present it in the right format.
But: as soon as an AI tool accesses your CRM data that deeply, a series of questions arise that you shouldn’t skip. What exactly goes out? What is used for training—and what isn’t?
Continue reading “Claude meets Salesforce: Why Claudeforce matters for your data”A US court ruling undermines the legal basis on which most marketing tools transfer customer data to the USA – digital sovereignty has thus become a concrete issue for Swiss SMEs in 2026, moving from an abstract topic for federal agencies. Two developments are driving this: a ruling from the USA and a development project in Switzerland.
Continue reading “Digital Sovereignty in Marketing: Why a US Ruling Affects Your Customer Data”