So what are we going to do with all this data? On the one hand. And: We have no data on this. On the other hand. Data literacy as the ability to collect, analyze and interpret data is becoming more important. Because decisions are increasingly based on data. Absatzwirtschaft and Werbewoche have taken up the topic. Here are a few excerpts and further links.
Continue reading “Creating better content and better customer interactions with data expertise”Privacy
There are some important innovations in the Swiss variant of the data protection law. Everything about the new Swiss Data Protection Act (nDSG or revDSG) that affects marketing. In this article, we explain the most important changes as simply and concisely as possible.
Continue reading “New Swiss Data Protection Act (nDSG or revDSG) – the most important points in brief.”