Agentic AI is currently taking over marketing – at least according to the headlines. 91 percent of marketers use AI today, according to a Jasper survey of 1,400 marketers. But less than a third truly let it work: controlling entire processes instead of just writing individual texts. McKinsey estimates that in the future, up to two-thirds of today’s marketing work could be handled by agents – from prospecting to personalization at individual touchpoints to lead qualification.
Continue reading “Marketing wants to build, Legal hits the brakes: How to still use agentic AI with confidence”Open Source Marketing Automation
At its core, Mautic has two things that truly take effort: infrastructure and user interface. Anyone who lumps both criticisms into a blanket statement like “Mautic is complicated” misses the real question: Who handles which part?
Continue reading “Mautic Insights: The two things that really take effort — and who handles them for you”Aivie is based on the open-source technology Mautic, but it isn’t just a hosted Mautic installation. With Aivie, you get a ready-to-use marketing automation platform with the convenience of a SaaS solution. Aivie removes all barriers to open source so you can focus on your marketing.
Continue reading “What is the difference between Aivie and Mautic?”2026 is the year of pricing rounds. Almost every major marketing tool has raised prices, reshuffled packages, or cut discounts. For many SMEs, that means the next invoice will be higher—often for features they don’t even use. So it’s worth looking at why prices rise in the first place. And why it can be done differently.
Continue reading “Why everyone is raising prices in 2026—and how open-source marketing automation changes the equation”Nine years ago, I set up an open-source tool for the first time: Mautic. I was sitting at my computer at night working on it—alongside my day job. My goal: I wanted marketing automation that wouldn’t take control of my customer data out of my hands. Today, my entire company is built on it.
Time for an honest assessment: these are the five most important lessons I’ve taken away for myself over these nine years. And honestly: I wish I’d known them earlier.
Continue reading “What Open Source software Mautic taught me over 9 years”In Switzerland, the topic of digital sovereignty is moving further into the political spotlight this year. At the beginning of July, the Canton of Geneva became the first canton ever to adopt an official digital sovereignty strategy. On the same day, it became known that the Confederation’s cyber specialists are deliberately seeking distance from Microsoft. The City of Zurich is testing “openDesk”, an open-source alternative to Microsoft 365, and in Germany the federal government and the states decided with the “Germany Stack” to make open file formats mandatory from 2028.
The driving force behind it: cutting costs and regaining control. The Confederation and the cantons have spent over 1.1 billion Swiss francs on Microsoft licences over the past ten years. In the City of Zurich, Microsoft costs have quadrupled in just seven years. And with the revised Data Protection Act (revDSG), the question of where data is stored and who can access it is no longer a gut feeling—it’s compliance.
Continue reading “Switzerland kicks Microsoft out and now relies on open source”In 2017, as the founder and CTO of Smolio, I was looking for a solution to automate our sales funnel. In this context, I got to know and love the Mautic Marketing Automation platform. And later founded Aivie to make its advantages easily accessible to other companies.
Continue reading “Why Aivie relies on marketing automation with Mautic: a look behind the scenes”You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through Sales Funnel.
Marketing Automation Tools like Aivie are an important utility for this. Based on the open source marketing automation solution Mautic, Aivie helps you manage your Sales Funnel efficiently. You can find out how to create Sales Funnels with Mautic here.
Continue reading “Creating a Sales Funnel”Building and running a secure marketing automation infrastructure with Mautic can be difficult. We know this because we’ve spent years solving these problems for technology startups, SMBs, and large enterprises. Hackers are constantly on the lookout for companies to target. Achieve secure Mautic hosting with these 7 immediately actionable steps.
Continue reading “7 steps to secure Mautic hosting”