E-Mail Marketing - Aivie - Aivie - Marketing Automation

E-Mail marketing, Privacy

All leads in view, all data under control: Why you shouldn’t give up control of customer data

In 2017, as the founder of a fintech startup, I was looking for a marketing automation solution for our sales funnel. My criteria were clear, but difficult to find in one package: A tool that was powerful, flexible, affordable for a startup and, most importantly, designed in a way that allowed me to keep full control of my data. This search led me to the open source platform Mautic – and ultimately to the founding of Aivie, a company based on the principle of data sovereignty.

Today, as an entrepreneur or marketing manager, you are in a similar situation. Customer data is the new gold. But unlike gold, the value is not simply in the possession. It’s about control, responsibility and trust. If you lose control of your customer data, you not only risk a mishap, but also legal consequences, loss of trust among your customers and clear competitive disadvantages.

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E-Mail marketing, Marketing Automation

Aivie in a cost comparison of marketing channels: Why marketing automation is often cheaper for Swiss SMEs than traditional marketing channels

In a world where efficiency and cost transparency are crucial in marketing, it is worth taking a closer look at the various channels. Especially for Swiss SMEs with limited marketing budgets, it is essential to deploy resources in a targeted manner. A recent analysis shows: Aivie, the Swiss marketing automation platform, can offer significant cost advantages over traditional marketing channels.

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E-Mail marketing, Marketing Automation, Mautic template

Marketing automation in the crisis – why now is the right time

Marketing Automation – If not now, when

Marketing automation is not a new concept – but its relevance has never been greater. While many companies in Switzerland and around the world are hesitating in the face of economic uncertainty, this reluctance represents a missed opportunity.

After all, crises are not only times of cost-cutting, but also of strategic realignment.

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Customer Case, E-Mail marketing, Marketing Automation

Scalable email marketing solution for travel tech start-up BODDY

When BODDY, a fast-growing travel and wellness tech start-up, took over its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed that would support rapid growth – without emails ending up in the SPAM folder.

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E-Mail marketing, Spam

How do emails not end up in spam?

I’ve been hearing this question a lot from our customers recently: What do I have to do so that my e-mails don’t end up in spam? There are various points to consider. On the one hand technically, on the other hand also in preparing and creating the e-mail. In the following, I will go into the individual points, explain what you need to consider and how Aivie supports you so that your emails don’t end up in spam.

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E-Mail marketing, Marketing Automation

Send blogs automatically via newsletter

Are you looking for a simple and effective way to automatically send your blog posts to your subscribers via a newsletter? Then Aivie and RSS feeds are the perfect solution!

With Aivie and an RSS feed, you can import the latest blogs into your emails and deliver them to your readers’ inboxes. You can do a combination of editorial and automated parts, or automate the newsletter completely.

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Customer Case, E-Mail marketing, Marketing Automation, Website & Content

Marketing automation with WordPress: How Smolio automatically generates customers from leads

How Smolio develops anonymous leads from the WordPress website into paying customers with its automated lead management funnel.

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Customer Case, E-Mail marketing, Sales Funnel

Off to the golf course: Automated campaign for event

Our client KENDRIS is a successful trust company. KENDRIS relies on personal relationships and has high quality standards.

Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards. Reliable, automated event communication ensures that no questions remain unanswered – from registration to directions.

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E-Mail marketing, Marketing Automation

How to find your Marketing Automation Tool?

6 criteria to evaluate your marketing automation tool

There are currently over 9,500 MarTech tools on the market. So, on an average day, we spend at least an hour gathering information from various tools. Many feel overwhelmed by the number of tools they interact with while working.

Therefore, it is essential to consciously choose the marketing automation tool we work with every day. Because the immense number of tools we interact with every day means that we often change context. This in turn influences our creativity and focus.

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E-Mail marketing, Marketing Automation, Sales Funnel

Lead Scoring with Mautic optimizing sales funnels

Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this article, we look at how lead scoring can be implemented quickly and easily with Mautic – and what has changed in the new topic-based lead scoring with the Aivie upgrade.

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Customer Case, E-Mail marketing, Sales Funnel

How your website automatically wins 30 customer projects with Aivie

Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing automation, the potential is exploited digitally, leads are generated and customers are processed via the new website.

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E-Mail marketing, Marketing Automation, Mautic template, Sales Funnel

Double Opt-In with Mautic

At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:

Traceability of customer consent to receive marketing messages
Improved reputation of the email sender
Higher quality of the contact list and customer relations

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E-Mail marketing, Marketing Automation, Open Source Marketing Automation, Sales Funnel

Creating a Sales Funnel

You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through Sales Funnel.

Marketing Automation Tools like Aivie are an important utility for this. Based on the open source marketing automation solution Mautic, Aivie helps you manage your Sales Funnel efficiently. You can find out how to create Sales Funnels with Mautic here.

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E-Mail marketing, Marketing Automation, Mautic template

Use content efficiently in automated funnels

Marketing automation is used to address customers and guide them automatically through a sales funnel. Every interaction must offer added value so that customers stick with it and take the next step. This applies to digital customer interactions as well as in-person ones. For this, we need the right content in the right place.

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E-Mail marketing, Marketing Automation, Mautic template

Aivie email template based on the leaked Amazon template and best practices

With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?

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