Mautic Template

E-Mail marketing, Marketing Automation, Mautic template, Sales Funnel

Double Opt-In with Mautic

At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:

  1. Traceability of customer consent to receive marketing messages
  2. Improved reputation of the email sender
  3. Higher quality of the contact list and customer relations
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Marketing Automation, E-Mail marketing, Mautic template

Use content efficiently in automated funnels

Marketing automation is used to address customers and guide them automatically through a sales funnel. Every interaction must offer added value so that customers stick with it and take the next step. This applies to digital customer interactions as well as in-person ones. For this, we need the right content in the right place.

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Marketing Automation, Mautic template

5 tips for successful landing pages

Does this sound familiar to you? You have a lot of visitors on your website, but they leave only after a short time. You’ve put a lot of time and effort into your landing page, yet conversions are rare. Maybe it’s time to rethink your landing page. Our 5 tips for successful landing pages should help you.

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Marketing Automation, E-Mail marketing, Mautic template

Aivie email template based on the leaked Amazon template and best practices

With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?

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