In email marketing, trust is crucial. As soon as your recipients start marking emails as spam, not only does your deliverability suffer, but your brand image can also be damaged in the long term. That’s why complaint management in marketing is one of the central tasks of any professional marketing strategy.
Spam
I’ve been hearing this question a lot from our customers recently: What do I have to do so that my e-mails don’t end up in spam? There are various points to consider. On the one hand technically, on the other hand also in preparing and creating the e-mail. In the following, I will go into the individual points, explain what you need to consider and how Aivie supports you so that your emails don’t end up in spam.
Continue reading “How do emails not end up in spam?”