Are you looking for a simple and effective way to automatically send your blog posts to your subscribers via a newsletter? Then Aivie and RSS feeds are the perfect solution!

With Aivie and an RSS feed, you can import the latest blogs into your emails and deliver them to your readers’ inboxes. You can do a combination of editorial and automated parts, or automate the newsletter completely.

Automatically include current blog posts in the newsletter

Automatically incorporating recent blog posts into a newsletter with an RSS feed can be a great way to ensure that your newsletter is always filled with fresh and relevant content. Without you having to spend a lot of time and effort.

The reason for this is that an RSS feed automatically pulls in new blog posts as soon as they are published and inserts them into the newsletter without you needing to do much formatting or editing. This is especially useful if you update your blogs regularly, as it helps to keep your subscribers interested in your content. In addition, by including blog posts in your newsletter, you can drive traffic back to your website, which can help increase your visibility and attract new readers.

Another advantage of using an RSS feed to include blog posts in your newsletter is that you can save time and effort when creating and sending your newsletter. Instead of manually selecting and formatting blog posts, you can simply set up an RSS feed that automatically includes the latest posts with image, text and link in your newsletter, which is a real time saver. In addition, with an RSS feed you can easily include several blog posts in your newsletter, which can help to keep your subscribers interested in your content.

In addition, you can use an RSS feed to track the performance of your blog post in terms of click and open rates, so you can see which posts are resonating with your audience and which are not. This can help you optimize your newsletter and blog content to get better engagement and ultimately grow your audience.

“We need Aivie especially for our blog newsletter. And there it’s mega cool to see which person has read what.”

“Our blog newsletter is our most important touchpoint. We are mega happy that the implementation of the RSS feed in the newsletter worked so well and that we can now send our blogs automatically.”

Alexandra Scherrer, Carpathia

What is an RSS feed?

RSS (Really Simple Syndication) is a format that makes it possible to automatically subscribe to and read content from websites. An RSS feed is a file in XML format that is made available on a website and contains a list of the latest content, such as blog posts, news articles or podcasts. An RSS feed automatically informs readers about new content on your website without your contacts having to visit the website themselves. There are various ways to read an RSS feed, e.g. with an RSS reader or with an e-mail notification.

An RSS feed is a format that allows the content of your website to be easily distributed and used by other websites and applications. If the blog’s RSS feed is integrated into the email newsletter, subscribers will automatically receive the latest blog posts, updates and articles without you having to send them manually each time. The RSS feed also contains links to your website so that your subscribers can easily access your content there too. This saves you time in newsletter management and ensures that your subscribers stay informed about your latest content.

RSS feed advantages?

An RSS feed with Aivie offers you many advantages:

  • The content is always available and easily accessible for readers.
  • Avoiding additional manual work for updating content, which increases efficiency and reduces the error rate.
  • Regular news. Contacts and readers receive regular updates on articles and blogs through the RSS feed, which draws attention to the website.
  • Link to the website. Links in the RSS feed can take readers directly to the website, which increases visibility and traffic.
  • No permanent processing necessary. Once set up, an RSS feed does not require permanent editing, which saves time and resources.
  • Compatibility with different platforms and devices.

How can I integrate the RSS feed into my newsletter?

With Aivie you can integrate the RSS feed into your newsletter yourself. You can find instructions and a video here.

Use cases for RSS feeds

Some common examples of other use cases for an RSS feed are:

  • RSS feeds can be used to automatically collect news articles from multiple sources. These can be displayed in a single location, e.g. in a newsreader app or on a website.
  • Bloggers can use RSS feeds to distribute your content on other websites and platforms. So that your readers are always up to date.
  • Social media managers can use RSS feeds to automatically publish new content from a website or blog to your social media profiles.
  • E-commerce: Online retailers can use RSS feeds to automatically inform customers about new products, sales and other promotions.
  • Users can create their own RSS feeds by subscribing to their favorite news sources, blogs and podcasts. This allows them to create their own personalized feeds with the content that their contacts want to read.


RSS feed is a way for you to share your content with others in a standardized format. With the help of an RSS feed, readers can easily keep up to date with the latest content on a website without having to visit it directly. In addition, RSS feeds can be easily integrated into Aivie, reducing the effort required to update content. This leads to satisfied customers and more efficient management of your content.

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