There are some important innovations in the Swiss variant of the data protection law. Everything about the new Swiss Data Protection Act (nDSG) that affects marketing. In this post we explain you the most important changes would likelist simple and compact.
Continue reading “New Data Protection Act Switzerland – the most important facts in brief.”DSGVO
At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:
- Traceability of customer consent to receive marketing messages
- Improved reputation of the email sender
- Higher quality of the contact list and customer relations