Are you still sending impersonal newsletters to the masses? Then this post is your motivation boost to finally unlock the potential of email marketing. Because email marketing still has a high Return on Investment (ROI). We’ll show you how to use newsletters as a targeted marketing tool. So, ditch the old school newsletter and start designing campaigns with us.
Continue reading “Stop sending newsletters: start running campaigns”In a world where efficiency and cost transparency are crucial in marketing, it is worth taking a closer look at the various channels. Especially for Swiss SMEs with limited marketing budgets, it is essential to deploy resources in a targeted manner. A recent analysis shows: Aivie, the Swiss marketing automation platform, can offer significant cost advantages over traditional marketing channels.
Continue reading “Aivie in a cost comparison of marketing channels: Why marketing automation is often cheaper for Swiss SMEs than traditional marketing channels”Our customer Riva Rooms & Studios is an automated smart hotel in Locarno. With the help of Aivie, they are now also able to attract guests in a timely manner. By successfully setting up an automated newsletter campaign, bookings of several thousand francs have already been achieved by existing guests. This is despite 2024 being a very difficult year for Ticino. Aivie also proved its worth when the storms led to a large number of cancellations and prevented the worst from happening.
Continue reading “Several thousand francs turnover with existing hotel guests – Marketing Automation Case”How Smolio develops anonymous leads from the WordPress website into paying customers with its automated lead management funnel.
Continue reading “Marketing automation with WordPress: How Smolio automatically generates customers from leads”