Aivie ergänzt bei Marketing E-Mails und Newslettern automatisch die technischen Angaben für eine Ein-Klick-Abmeldung. Unterstützte E-Mail-Programme wie Gmail oder Apple Mail können dadurch eine Abmeldeoption direkt neben dem Absender anzeigen.
Continue reading “Wann erscheint bei meinen E-Mails die Option «Abmelden» direkt neben dem Absender?”DKIM is a digital signature for emails. It helps the receiving mail server verify which domain signed a message and whether the signed parts arrived unchanged. If you send newsletters from your own sender domain, DKIM is part of the basic technical setup.
Here you’ll learn how to set up and verify DKIM, which DNS records you need for Aivie, and how DKIM works together with SPF and DMARC.
Continue reading “Setting Up and Verifying DKIM: A Guide to Your Email Marketing”With Aivie, you can reuse content between emails and landing pages. Copy existing components or create central, reusable content that you can use in multiple messages.
This keeps your content consistent, allows for faster updates, and can still appear individualized for each contact.
Continue reading “Reuse Content Between Emails and Landing Pages”You can implement a personalized greeting based on gender in Aivie using Dynamic Content. This evaluates the Gender contact field and displays a suitable greeting depending on the value.
Continue reading “How can I create a personalized greeting based on gender in Aivie?”If images aren’t being displayed, you can include a link to the browser view directly in the email using the token {webview_url}.
From old-school newsletters to nurturing campaigns
Are you still sending impersonal newsletters to the masses? Then this post is your motivation boost to finally unlock the potential of email marketing. Because email marketing still has a high Return on Investment (ROI). We’ll show you how to use newsletters as a targeted marketing tool. So, ditch the old school newsletter and start designing campaigns with us.
Continue reading “Stop sending newsletters: start running campaigns”The contact-related email preview is still available. It is now part of our complete workflow for AI content creation, personalization, preview, and technical email development.
Continue reading “Email Preview for Contacts: Part of the Aivie Email Workflow”With the Aivie preference center, recipients can manage their email unsubscriptions and communication preferences. The center is already integrated into Aivie/Mautic and can be adapted to your corporate design.
This gives you a clear, easy-to-understand unsubscribe process, protects important transactional messages, and reduces manual effort in contact management.
Continue reading “Manage email unsubscriptions and preferences professionally”Forward relevant messages to Aivie via BCC and automatically save emails in the CRM. Aivie/Mautic recognizes the recipients, assigns the message to the right contacts, and documents the content as a note.
You keep working in Gmail, Outlook, Apple Mail, or your existing email client. Your customer history still stays centralized and traceable for Marketing and Sales.
Continue reading “Automatically save emails in Aivie CRM”In an era where new communication channels are rapidly emerging, email remains the often-overlooked backbone of business communication for SMEs. Thomas Schwetje, Head of Digital & Customer Division at Coop, succinctly stated at the MarTech Summit 2025: “The communication medium of email is still drastically underestimated.”
At Aivie, we are convinced that email is not only a proven communication channel, but also a future-proof one – especially for small and medium-sized companies that value control, scalability and independence.
Continue reading ““Email is still drastically underestimated” – Why email as a communication channel will remain indispensable for companies in 2025″Marketing Automation – If Not Now, When?
Marketing Automation is not a new concept – but its relevance has never been as high as it is today. While many companies in Switzerland and worldwide hesitate in the face of economic uncertainty, this very hesitation represents a missed opportunity.
Because: Crises are not only times of saving, but also of strategic reorientation.
Continue reading “Marketing Automation in a Crisis – Why Now is the Right Time”I’ve been hearing this question a lot from our customers recently: What do I have to do so that my e-mails don’t end up in spam? There are various points to consider. On the one hand technically, on the other hand also in preparing and creating the e-mail. In the following, I will go into the individual points, explain what you need to consider and how Aivie supports you so that your emails don’t end up in spam.
Continue reading “How do emails not end up in spam?”Improvements to the spacing and display of email templates are now an integral part of Aivie’s comprehensive email workflow.
Continue reading “Email Template Improvements: Part of the Aivie Email Workflow”
Emojis can still be used in email subject lines. The feature is now included in our comprehensive page for creating and testing marketing emails.
Continue reading “Emojis in email subject lines: part of the Aivie email workflow”The Visual Studio Code integration remains available for technical teams but is no longer a standalone focus. It complements the complete Aivie/Mautic email workflow with HTML, MJML, error checking, and Git versioning.
Continue reading “Visual Studio Code Integration for Aivie Emails”Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this article, we look at how lead scoring can be implemented quickly and easily with Mautic – and what has changed in the new topic-based lead scoring with the Aivie upgrade.
Continue reading “Lead Scoring with Mautic optimizing sales funnels”At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:
- Traceability of customer consent to receive marketing messages
- Improved reputation of the email sender
- Higher quality of the contact list and customer relations
You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through Sales Funnel.
Marketing Automation Tools like Aivie are an important utility for this. Based on the open source marketing automation solution Mautic, Aivie helps you manage your Sales Funnel efficiently. You can find out how to create Sales Funnels with Mautic here.
Continue reading “Creating a Sales Funnel”Does this sound familiar to you? You have a lot of visitors on your website, but they leave only after a short time. You’ve put a lot of time and effort into your landing page, yet conversions are rare. Maybe it’s time to rethink your landing page. Our 5 tips for successful landing pages should help you.
Continue reading “5 tips for successful landing pages”With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?
Continue reading “Aivie email template based on the leaked Amazon template and best practices”