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We are constantly developing Aivie to offer you an even better marketing experience. A major upgrade is now in the pipeline, bringing numerous new functions, a modern design and noticeably more stability. The latest update makes Aivie more powerful, more intuitive and more versatile – perfect for anyone who wants to use marketing automation efficiently…

In 2017, as the founder of a fintech startup, I was looking for a marketing automation solution for our sales funnel. My criteria were clear, but difficult to find in one package: A tool that was powerful, flexible, affordable for a startup and, most importantly, designed in a way that allowed me to keep full…

In a world where efficiency and cost transparency are crucial in marketing, it is worth taking a closer look at the various channels. Especially for Swiss SMEs with limited marketing budgets, it is essential to deploy resources in a targeted manner. A recent analysis shows: Aivie, the Swiss marketing automation platform, can offer significant cost…

At a time when new communication channels are springing up like mushrooms, email remains the often overlooked backbone of corporate communication for SMEs. Thomas Schwetje, Head of Digital & Customer at Coop, put it in a nutshell at the MarTech Summit 2025: “The communication medium of email is still drastically underestimated.” At Aivie, we are…

Marketing Automation – If not now, when Marketing automation is not a new concept – but its relevance has never been greater. While many companies in Switzerland and around the world are hesitating in the face of economic uncertainty, this reluctance represents a missed opportunity. After all, crises are not only times of cost-cutting, but…

When BODDY, a fast-growing travel and wellness tech start-up, took over its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed that would support rapid growth – without emails ending up in the SPAM folder. The case in numbers IndustryTravel-Tech / Well-TechBusiness modelB2B2CTarget…

Marketing automation is often seen as just a software solution. However, marketing automation is much more than just a new tool decision. Get started with marketing automation now! InhaltsverzeichnisDefinition Marketing AutomationWas sind die Vorteile von Marketing Automation?Kosten senken, Kunden akquirieren, Vertrieb verbessernErste Schritte mit Marketing AutomationDie Perspektive ist entscheidendAlles was zählt, sind InhalteIm Mittelpunkt steht…

What is a marketing funnel, how do I create one and how can I optimize it? Dive with me into the world of funnels and get inspired to build a marketing funnel or optimize existing ones. Content Definition von einem Marketing FunnelDie Phasen von einem Marketing FunnelPhasen nach dem KaufWas gibt es sonst noch für…

A sweepstake is a creative way to generate leads, qualify potential customers, build trust and boost conversion rates – and it’s fun! However, developing a successful sweepstake requires strategy and careful implementation. In this blog, you will learn how to use a competition, in this case the summer betting game, as an effective lead magnet….

Our customer Riva Rooms & Studios is an automated smart hotel in Locarno. With the help of Aivie, they are now also able to attract guests in a timely manner. By successfully setting up an automated newsletter campaign, bookings of several thousand francs have already been achieved by existing guests. This is despite 2024 being…

HubSpot is by far the number one choice for inbound marketing. But is the market leader the right tool for your company, or do you have other requirements that you can cover better with other solutions? We’ll show you what HubSpot pricing is, what marketing automation features you get for it, and what the best…

In 2017, as the founder and CTO of Smolio, I was looking for a solution to automate our sales funnel. In this context, I got to know and love the Mautic Marketing Automation platform. And later founded Aivie to make its advantages easily accessible to other companies. When evaluating our marketing automation platform, it was…

I’ve been hearing this question a lot from our customers recently: What do I have to do so that my e-mails don’t end up in spam? There are various points to consider. On the one hand technically, on the other hand also in preparing and creating the e-mail. In the following, I will go into…

Inbound marketing(inbound and outbound marketing) promises a lot, but many companies underestimate the effort required to implement a successful content marketing strategy. Many try it, but give up after a few blog posts and claim it didn’t work for them. It seems simple, with ChatGPT I can create a blog on a topic within minutes.…

Over 50% of all Swiss citizens have already used augmented reality applications. The potential is enormous and the possibilities almost unlimited. With the announcement of Apple’s mixed reality glasses a few days ago, one thing is clear: augmented reality is now part of every marketing mix, but it’s no longer rocket science. ContentAugmented reality arouses…

Our client Ferris Labs AG is an innovative software engineering company dedicated to revolutionizing how development teams work. Aivie supported Ferris Labs with the Marketing Automation Tool and Growth Marketing Services. ContentWhat has been a sense of achievement with Aivie?What does Ferris Labs do?How was the first experience?What surprised you?What else do you wish for?To…

So what are we going to do with all this data? On the one hand. And: We have no data on this. On the other hand. Data literacy as the ability to collect, analyze and interpret data is becoming more important. Because decisions are increasingly based on data. Absatzwirtschaft and Werbewoche have taken up the…

Are you looking for a simple and effective way to automatically send your blog posts to your subscribers via a newsletter? Then Aivie and RSS feeds are the perfect solution! With Aivie and an RSS feed, you can import the latest blogs into your emails and deliver them to your readers’ inboxes. You can do…

Would you like to successfully collect contacts via Google and social media? And then address them again when your channels are exhausted? With the integration of adhook and Aivie, this is possible – completely automatically! With adhook, you can plan, analyze, optimize and moderate posts and ads campaigns and coordinate collaboration across teams. In Aivie,…

They do it again and again. Year after year. Some even month after month. This not only attracts numerous customers to their online coaching sessions, training programs and digital products. What’s more, they are building up a solid community. Loyal fans. Enthusiastic recommenders. Successful coaches, trainers and consultants have long since discovered this strategy for…