A sweepstake is a creative way to generate leads, qualify potential customers, build trust and boost conversion rates – and it’s fun! However, developing a successful sweepstake requires strategy and careful implementation. In this blog, you will learn how to use a competition, in this case the summer betting game, as an effective lead magnet.
What is a lead magnet campaign?
A lead magnet campaign is a strategy to attract potential customers by offering them an incentive to share their contact details with you. The lead magnet should therefore offer real benefits so that customers are happy to share their information. Examples of lead magnetsare e-books, webinars or competitions.
If you want to learn more about lead magnets and marketing automation, check out my free LinkedIn Learning course.
The summer betting game as a lead magnet
To increase sales figures in the summer and at the same time raise awareness for future campaigns, we developed the summer prediction game as a creative lead magnet idea. Participants choose five days on which they think the temperature in Zurich will rise above 30 °C. The winners receive personalized vouchers, while others receive an alternative offer. This creates a positive, interactive experience and provides valuable customer data.
Strategy development with the Marketing Automation Canvas
Before you start your lead magnet campaign, you need a clear strategy. This is where Aivie’s Marketing Automation Canvas can help. It helps you to set clear goals and define personas and their customer journey. Decide which touchpoints are relevant for the customer journey and what needs your target group has there in order to create a positive experience with your brand.
Create your Canvas
Develop a strategy and the tactics for your marketing automation.
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Campaign design on the whiteboard tool Miro
In the planning phase, you can use the whiteboard tool Miro to visualize your ideas. Outline the different phases of the customer journey and how you will guide potential customers through the marketing funnel. Develop a clear storyline that forms a common thread from start to finish and evokes the desired emotions in the customer. Positive triggers, such as the anticipation of a competition or an appealing image, are crucial here.
Plan the email series for your campaign
Plan an email series that accompanies the lead through the phases of the marketing funnel and builds trust. Start with a welcome email that thanks participants for their participation and clarifies expectations. Use the series as a nurturing campaign that evokes positive emotions in the customer. Follow-up emails should offer additional content and added value to increase engagement.
How are you implementing the summer betting game?
The summer tipping game (post about it on LinkedIn) pursues several strategic goals. Here are the most important points:
- Generate at least 3 tool sales during the campaign.
- Attract at least 20 participants for the campaign.
- 20,000 impressions on LinkedIn to increase brand awareness.
- Increase long-term awareness through accompanying blog posts and social media activities.
- Increase market penetration by cooperating with at least three partners who share the competition in their networks.
- Aivie Marketing Automation presents, for example, dynamic email marketing automation and real-time information for campaign optimization.
Why is the summer betting game so successful?
The mixture of personalization and interactive elements makes the summer betting game successful. Here are three main reasons:
- Personalization: Winners receive a tailor-made voucher, which creates higher conversion rates and stronger customer loyalty.
- Fun factor: The interactive betting game arouses positive emotions and creates a playful experience with the brand.
- Direct added value: Participants experience a benefit through strategic tips and receive rewards.
Technical implementation and automation by Aivie
You need an online registration form for the summer betting game. Ideally, communication, from confirmation to prize notification, should be automated. The email marketing tool Aivie helps you to send multilingual emails and target personalized product recommendations, newsletters or promotions to reach a broad target group.
Conclusion: Aivie ‘s summer tipping game is the ideal lead magnet
The summer tipping game has proven to be an innovative method of gaining qualified leads and increasing sales figures. The combination of fun, interactivity and added value ensures high conversion rates and long-term customer loyalty. If you are looking for a creative and effective way to increase your lead generation and automate your marketing, the Summer Prediction Game is an excellent choice.
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