Maybe you know someone like Thomas. Thomas is actually quite nice and we would actually recommend him to all our single women. But it doesn’t really have to be right for a relationship. We took a strategic look with Thomas at how he can build a relationship. From the strategy, the funnel, the tactics, the campaigns, to the individual offers and goals for each phase. And lo and behold, it works. Along the marketing automation canvas, we show the funnel to build a relationship.
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