In 2017, as the founder and CTO of Smolio, I was looking for a solution to automate our sales funnel. In this context, I got to know and love the Mautic Marketing Automation platform. And later founded Aivie to make its advantages easily accessible to other companies.
When evaluating our marketing automation platform, it was important to me that we:
- can map a state of the art digital sales funnel
- host sensitive customer data in Switzerland
- retain sovereignty over the data
- be able to handle the data flexibly
- Pay a reasonable price for SMEs/start-ups
- integrate the solution into our website and our app
What is Mautic?
Mautic is the world’s only open source marketing automation platform. It enables companies to efficiently manage and automate their digital sales funnels.
The following five features make Mautic a versatile and powerful marketing automation solution:
1. lead management and scoring
Mautic offers powerful lead management and scoring tools to identify and target the most promising leads.
2. campaign automation
With the user-friendly drag-and-drop interface, complex campaigns can be created and automated to reach potential customers across different channels. In this way, a complex, digital sales funnel can be mapped.
3. email marketing
Mautic enables you to create and send personalized emails and analyze their performance to maximize the effectiveness of your email campaigns.
4. contact database / CRM
Manage all customer data directly in Mautic or synchronize the relevant information into an existing CRM.
5. detailed analysis and reporting
Mautic offers comprehensive analytics and reporting capabilities that provide insights into audience behavior and marketing activity performance to enable automation and support data-driven decisions.
Why we rely on Mautic Marketing Automation
Companies retain data sovereignty with Mautic
In today’s business world, customer data is the new gold. Companies that rely on Mautic retain full data sovereignty and benefit from high-quality data that can be seamlessly enriched with other systems to draw precise conclusions.
A decisive advantage of Mautic is the unrestricted access to the database. Companies can not only fully manage and analyze their data, but also easily integrate it with existing and future systems. This is particularly important if a change of tool provider becomes necessary.
Local (cloud) hosting solutions are also available on request.
A speedboat instead of a large tanker (Best of Breed)
The large platforms bind companies to them through their lock-in effects. The supposed economies of scale from a standardized interface and the supposed seamless integration are not worth sacrificing flexibility, innovation and alternative courses of action.
Do you know Lotus Notes? I hope not. In my career, I have seen how difficult it was for companies to move away from such installations. 20 years later, we were still migrating the old systems to more modern solutions. Innovation was not possible for a long time because the software was far too deeply integrated into the company. Nothing could be exchanged.
In my view, the advantage of these platforms is marginal. Especially since today’s software is generally open. Thanks to APIs, integrations are quick and easy to accomplish.
The Mautic APIs enable seamless integration
Thanks to the REST and JavaScript API and the ability to create your own plugins, the integration possibilities are almost unlimited.
Data and events from the website, store, app, CDPs, CRM and other platforms and channels can be cleanly integrated and contacts tracked.
This enables marketing managers to create highly personalized customer journeys and IT departments can integrate Mautic deeply into existing systems and access individual functions directly.
Mautic offers endless flexibility thanks to open source
If the functions offered do not meet your own requirements, you can also influence the range of functions yourself. On the one hand via the Mautic Open Source Community, on the other hand via own plugins.
As part of the community, you can influence the features on the roadmap or, if necessary, change existing code yourself or add new features.
These new features will be developed as separate plug-ins. These can in turn be made available to the entire community, i.e. you can give something back, or you can just run them on your own instance.
Aivie vs. Mautic – why Aivie is needed
When setting up, hosting, setting up and operating Mautic, many technical challenges arise that require special expertise. On the one hand, the software must be kept up to date and servers must be operated to ensure stable and secure operation. After all, this is very sensitive customer data. On the other hand, you also need to be familiar with the technical requirements for sending e-mails.
Then there are also various challenges when using the software. Aivie offers fast and easily accessible support, as well as additional services such as training, workshops and consulting.
As much as we like the Mautic community, the user experience often suffers when many needs have to be taken into account. Aivie specializes in SMEs and start-ups and ensures that the best possible user experience is guaranteed for this target group. To this end, we make decisions that are not always supported by a majority in the community. We also develop unique functions for our specific target group.
With Mautic Hosting from Aivie, our customers also make an indirect contribution to the community. Their payments in turn enable us to make contributions to Mautic.
As a Mautic agency, we offer the following services
- Mautic hosting and installation
- Mautic Workshops
- Mautic training courses
- Mautic Support
- Mautic Plugins
- Mautic E-Mail Templates / Themes
- Mautic development
Aivie’s involvement in the Mautic community
Aivie is an active member of Mautic Marketing Automation and is committed to giving back to the community. We are convinced that, together with our partners, we can develop a unique product that will help “free up marketing”.
A few facts about Aivie and the Mautic Community:
- Aivie has been part of the Mautic community since 2019 and a Mautic partner since 2020.
- Aivie makes targeted contributions to the community, particularly in the area of user experience. We have been instrumental in driving the GrapesJS email and landing page builder initiative.
- In cooperation with our customers, we contribute to features that are important to them. One example is the Mautic Custom Object plugin.
- Aivie develops solutions that we ourselves find exciting, such as the integration of Mautic with Trello.
- In addition, we help with ongoing bug fixes, new features, PR tests and other community contributions and initiatives.
- Aivie supports Mautic trade fairs such as Mauticon with sponsorship and contributions.
Don’t keep your contacts waiting.
Get started right away with Aivie Free.
Reach out to your contacts in a targeted way. Aivie offers you already in the Free Version all possibilities to communicate automatically with your contacts.
Try it now.