Over 50% of all Swiss citizens have already used augmented reality applications. The potential is enormous and the possibilities almost unlimited. With the announcement of Apple’s mixed reality glasses a few days ago, one thing is clear: augmented reality is now part of every marketing mix, but it’s no longer rocket science.
Content
Augmenting our reality or bringing digital content to life – that is augmented reality. At the moment, this is still largely done via our smartphone or tablet, but in future it will probably be done via glasses. What began as a gimmick with face filters on platforms such as Snapchat and Tiktok and the Pokemon GO hype has now established itself as a serious technology in B2C marketing.
The classic example in this segment is the opportunity for customers to place a product from an online store directly in their own four walls. Studies have shown that this not only increases purchase satisfaction, but that this “perceived ownership” means that products are more likely to end up in the shopping cart. Win-win, in other words.
Augmented reality arouses emotions and increases engagement
Social media has once again proven how important interaction can be. The personal connection of customers to a certain product, brand or company has become a central component of marketing. AR also has enormous potential here: augmented reality arouses emotions and thus automatically increases the engagement of the target audience.
The possibilities for such applications range from surprising animations in 3D to sophisticated user journeys in augmented reality. The challenging step of bringing the target group from the real world into the virtual world has finally been achieved. Both merge automatically with the use of AR.
Successful campaigns with AR
Creating your own augmented reality application has never been easier. It no longer has to be a specially programmed app, as the technology is so advanced that it can also be implemented in a browser. The best example of this was the OK. goal campaign in the summer of 2020 (which had to be postponed). A QR code on energy drink cans took users to a web-based mini-game in AR. Once again, there were great and real prizes to be won.
But it doesn’t have to be a game! An AR user journey can also look different, for example with interactive explanatory pieces, exhibitions or information boards. Lively storytelling that breathes life into otherwise static things, such as the Murten diorama in the National Museum Zurich. Augmented reality ensures that the diorama comes to life, giving visitors the opportunity to experience the battle step by step as if they were part of it themselves.
Augmented reality can also be simple – with Yago from Bitforge
To make it even easier for marketers to get started with augmented reality without having to develop their own applications, digital agency Bitforge has launched its own AR platform. The Yago platform offers various AR application options as a package and can also be customized if desired.
Yago offers special and easy-to-implement solutions for the classic online store as well as for customer advice and product presentations. With Yago STUDIO, Yago SCENES and Yago ASSISTANCE, Bitforge offers a wide range of AR applications at cost-effective conditions. This is also confirmed by the prizes that the platform has already won! Yago won a total of four medals at the Best of Swiss Apps Awards 2022.
Augmented reality as a marketing tool
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