Posts from the Aivie world
In our blog, we share our knowledge on marketing automation and sales funnel. In addition, we would like to show how we and our customers use marketing automation by means of concrete use cases.
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Current Posts
Automate Material Compliance: How Studer Cables Efficiently Digitalizes Supplier Processes
Material compliance is essential, but often time-consuming. With Aivie, Studer Cables saves over 100 hours per run in the compliance process. Studer Cables faced the challenge of regularly and comprehensibly checking hundreds of materials, numerous…
Complaint Management Marketing – How can I monitor the complaint rate?
In email marketing, trust is crucial. As soon as your recipients start marking emails as spam, not only does your deliverability suffer, but your brand image can also be damaged in the long term. That’s…
Segmenting contacts – A step-by-step guide
Targeted contact segmentation is the key to successful marketing automation. Only those who group their target audiences precisely can create individual, personalized campaigns that truly resonate. ContentWhat are segments?DefinitionSegmenting contacts – Application examplesCriteria for segmentationDemo-…
Ditch the old school Newsletter: Start with campaigns
From old school emails to newsletter campaigns Are you still sending impersonal newsletters to the masses? Then this post is your motivation boost to finally unlock the potential of email marketing. Because email marketing still…
Swiss email builder in use worldwide: Insights into the open source community
Media release from September 2021 Adrian Schimpf from Aivie is part of the Open Source Community Mautic. Mautic is a marketing automation technology. Adrian Schimpf has been working intensively on a new email builder for…
Aivie upgrade: New features, more usability and a modern user experience
We are constantly developing Aivie to offer you an even better marketing experience. A major upgrade is now in the pipeline, bringing numerous new functions, a modern design and noticeably more stability. The latest update…
All leads in view, all data under control: Why you shouldn't give up control of customer data
In 2017, as the founder of a fintech startup, I was looking for a marketing automation solution for our sales funnel. My criteria were clear, but difficult to find in one package: A tool that…
Aivie in a cost comparison of marketing channels: Why marketing automation is often cheaper for Swiss SMEs than traditional marketing channels
In a world where efficiency and cost transparency are crucial in marketing, it is worth taking a closer look at the various channels. Especially for Swiss SMEs with limited marketing budgets, it is essential to…
"Email is still drastically underestimated" – Why email as a communication channel will remain indispensable for companies in 2025
In an era where new communication channels are rapidly emerging, email remains the often-overlooked backbone of business communication for SMEs. Thomas Schwetje, Head of Digital & Customer Division at Coop, succinctly stated at the MarTech…
Marketing automation in the crisis – why now is the right time
Marketing Automation – If not now, when Marketing automation is not a new concept – but its relevance has never been greater. While many companies in Switzerland and around the world are hesitating in the…
Scalable email marketing solution for the travel-tech start-up BODDY
When BODDY, a fast-growing travel and wellness tech start-up, took over its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed that would…
This is marketing automation and how your company benefits from it
Marketing automation is often seen as just a software solution. However, marketing automation is much more than just a new tool decision. Get started with marketing automation now! InhaltsverzeichnisDefinition Marketing AutomationWas sind die Vorteile von…
Marketing Funnel: Everything you need to know
What is a marketing funnel, how do I create one and how can I optimize it? Dive with me into the world of funnels and get inspired to build a marketing funnel or optimize existing…
Use a betting game as a lead magnet
Several thousand francs turnover with existing hotel guests – Marketing Automation Case
Our customer Riva Rooms & Studios is an automated smart hotel in Locarno. With the help of Aivie, they are now also able to attract guests in a timely manner. By successfully setting up an…
HubSpot prices and the best marketing automation alternatives
HubSpot is by far the number one choice for inbound marketing. But is the market leader the right tool for your company, or do you have other requirements that you can cover better with other…
Why Aivie relies on marketing automation with Mautic: a look behind the scenes
In 2017, as the founder and CTO of Smolio, I was looking for a solution to automate our sales funnel. In this context, I got to know and love the Mautic Marketing Automation platform. And…
How do emails not end up in spam?
I’ve been hearing this question a lot from our customers recently: What do I have to do so that my e-mails don’t end up in spam? There are various points to consider. On the one…
Create a successful content marketing strategy
Inbound marketing(inbound and outbound marketing) promises a lot, but many companies underestimate the effort required to implement a successful content marketing strategy. Many try it, but give up after a few blog posts and claim…
Augmented reality as an established marketing tool
Over 50% of all Swiss citizens have already used augmented reality applications. The potential is enormous and the possibilities almost unlimited. With the announcement of Apple’s mixed reality glasses a few days ago, one thing…
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