With the help of segments you can easily organize your contacts. These segments can be composed from a variety of criteria.
In the segment overview, in the right column, which displays the number of contacts located in this particular segment.
- To create a new segment, navigate to Segments in the side menu and click “+ New” in the upper right corner.
- Name your segment, besides an internal name you can also assign a public name for a segment.
The public name is the name that will be displayed to the contact in the Preference Center. This means that the contact has the possibility to remove itself from the segment.
- Under the “Filter” tab you can define the filters to assign the contacts to this segment.
- Save and publish your segment.
If a segment is not published, it is not available for use in Aivie/Mautic and will not appear in any dropdown box.