Aivie is based on the open-source technology Mautic, but it isn’t just a hosted Mautic installation. With Aivie, you get a ready-to-use marketing automation platform with the convenience of a SaaS solution. Aivie removes all barriers to open source so you can focus on your marketing.
Aivie is the product, Mautic is the technological foundation
Mautic forms the technological foundation of Aivie. As an Aivie customer, however, you don’t have to worry about installation, servers, updates, or the technical operation of Mautic.
You just open your Aivie account and can start with your marketing automation.
For you as a user, Aivie is therefore the product. Mautic is the open technology that we build upon and continuously expand.
What does Aivie offer in addition to Mautic?
Aivie combines the flexibility of open source with the advantages of a managed SaaS solution.
This includes, among other things:
- a marketing automation platform that is ready for immediate use
- standard interfaces and integrations
- a simple SaaS billing model
- automatic updates and a professionally managed service
- additional Aivie features and plugins
- free support via FAQ, chat, or email
- a clear focus on the requirements of SMEs
This allows you to focus on your campaigns, leads, and customer communication instead of the operation of the software.
Is Aivie still open source?
The technological foundation, Mautic, is open source. This gives Aivie high flexibility and makes it easy to connect existing systems, custom integrations, and additional features.
Aivie further develops this foundation and supplements it with its own features, integrations, infrastructure, and services.
This way, you get the benefits of an open technology without having to operate Mautic yourself.
Where can Aivie be operated?
Depending on requirements, Aivie can be operated in different regions or on-premise at the customer’s site.
For particularly high data sovereignty requirements, we also offer a complete Swiss setup. In this case, the relevant systems for processing personal data are operated entirely on Swiss infrastructure.
You can find more about this in our FAQ:
Can Aivie be operated exclusively on Swiss infrastructure?
Further details on data protection, data storage, and infrastructure can be found at:
In short
Mautic is the technological foundation. Aivie is the ready-to-use marketing automation platform.
You get the flexibility of an open technology combined with an easy-to-use SaaS product, professional operation, support, and additional Aivie features.

