E-Mail

E-Mails, General

“Email is still drastically underestimated” – Why email as a communication channel will remain indispensable for companies in 2025

At a time when new communication channels are springing up like mushrooms, email remains the often overlooked backbone of corporate communication for SMEs. Thomas Schwetje, Head of Digital & Customer at Coop, put it in a nutshell at the MarTech Summit 2025: “The communication medium of email is still drastically underestimated.”

At Aivie, we are convinced that email is not only a proven communication channel, but also a future-proof one – especially for small and medium-sized companies that value control, scalability and independence.

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E-Mail marketing, Marketing Automation, Mautic template

Marketing automation in the crisis – why now is the right time

Marketing Automation – If not now, when


Marketing automation is not a new concept – but its relevance has never been greater. While many companies in Switzerland and around the world are hesitating in the face of economic uncertainty, this reluctance represents a missed opportunity.

After all, crises are not only times of cost-cutting, but also of strategic realignment.

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E-Mail marketing, Spam

How do emails not end up in spam?

I’ve been hearing this question a lot from our customers recently: What do I have to do so that my e-mails don’t end up in spam? There are various points to consider. On the one hand technically, on the other hand also in preparing and creating the e-mail. In the following, I will go into the individual points, explain what you need to consider and how Aivie supports you so that your emails don’t end up in spam.

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E-Mail marketing, Marketing Automation, Sales Funnel

Lead Scoring with Mautic optimizing sales funnels

Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this article, we look at how lead scoring can be implemented quickly and easily with Mautic – and what has changed in the new topic-based lead scoring with the Aivie upgrade.

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E-Mail marketing, Marketing Automation, Mautic template, Sales Funnel

Double Opt-In with Mautic

At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:

  1. Traceability of customer consent to receive marketing messages
  2. Improved reputation of the email sender
  3. Higher quality of the contact list and customer relations
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E-Mail marketing, Marketing Automation, Open Source Marketing Automation, Sales Funnel

Creating a Sales Funnel

You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through Sales Funnel.

Marketing Automation Tools like Aivie are an important utility for this. Based on the open source marketing automation solution Mautic, Aivie helps you manage your Sales Funnel efficiently. You can find out how to create Sales Funnels with Mautic here.

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Marketing Automation, Mautic template

5 tips for successful landing pages

Does this sound familiar to you? You have a lot of visitors on your website, but they leave only after a short time. You’ve put a lot of time and effort into your landing page, yet conversions are rare. Maybe it’s time to rethink your landing page. Our 5 tips for successful landing pages should help you.

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E-Mail marketing, Marketing Automation, Mautic template

Aivie email template based on the leaked Amazon template and best practices

With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?

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