If possible,Campaignshould always serve one goal and not become too extensive.
As a rule of thumb, a Campaign should fit on the screen.
For more complex Campaign, it is recommended to create sub-campaigns.
CreateCampaign:
- Menu Campaign, new Campaign
- Attention, once a Campaign is published, it runs
- LaunchCampaign
- In the Campaign, first select your own test segment, later select your own segment with the contacts
- Set individual elements of the Campaign
- Action: e.g. send an e-mail
- Decision: e.g. check if a contact has clicked in the email
- Condition: e.g. make a selection of contacts according to tags (interests)
- Send e-mails
- Select action, e.g. search for “e-mail
- Assign name, for better overview in the Campaign
- Determine time (immediately means as soon as someone is in the segment and the Campaign is running)
- Select email from dropdown
- Transactional means that the email can be sent multiple times, e.g. the same email again if not clicked on
- Enter a waiting period when sending repeatedly
CampaignBest Practices:
- Don’t do endless campaigns. Maximum 5-7 touchpoints, then send to new Campaign.
- Schedule Re-Sends. Especially if emails are not responded to, resend after a few days.
- Don’t Spam. The content presented must be clearly related to the interests of the recipients or have a designated news character.
