Contacts can be added to a segment in Aivie in four different ways:
Continue reading “How can I add contacts to a segment?”FAQ
You can set relative date filters in the campaigns or in the segments.
Continue reading “How can I check whether a date has expired?”Aivie allows the use of relative dates such as“-3 months” when creating and filtering segments for active contacts.
Continue reading “How can I create a segment with all contacts who have been active in the last 2 weeks?”There are various tools on the Internet that you can use to check your spam score as a precaution. Aivie does the necessary on its website and warns you if you are at risk.
Continue reading “How can I test the spam score and domain reputation of my e-mail?”Wenn eine personalisierte E-Mail (z.B. Ansprache mit Vorname) versendet wird und der Kontakt nur mit der E-Mailadresse im Aivie hinterlegt ist, bleiben die Platzhalter für die fehlenden Daten, wie Vorname oder Nachname, leer. Das führt zu einer unvollständigen Ansprache, z. B. „Hallo ,“ anstelle von „Hallo Adrian,“.
Um dies zu vermeiden, kannst du in Aivie eine Fallback-Option einrichten, die standardmässig einen anderen Wert wie „Freund“ oder „Hallo“ einfügt, wenn Vorname oder Nachname fehlen.
Wie richte ich einen Fallback in Aivie ein?
- E-Mail öffnen: Gehe zu der E-Mail, die du bearbeiten möchtest.
- Variable verwenden: Setze die Variable, z. B. für den Vorname
{contactfield=firstname}. - Fallback hinzufügen: Falls der Vorname fehlt, wird dann „Freund“ angezeigt, und die E-Mail beginnt z. B. mit „Hallo Freund,“. Nutze diese erweiterte Syntax, um einen Fallback-Wert zu definieren:
Hallo {contactfield=firstname|Freund} - Speichern und testen: Teste die E-Mail, um sicherzustellen, dass der Fallback funktioniert.
Diese Methode stellt sicher, dass deine E-Mails immer eine vollständige und freundliche Ansprache haben, selbst wenn nicht alle Daten im Profil des Empfängers vorhanden sind.
Die Absenderadresse einer E-Mail (angezeigter Name und E-Mail-Adresse) wird auf drei Arten beeinflusst:
- Standard-Absender:in in den Einstellungen
- Für jede E-Mail einzeln
- Kontakt Inhaber:in/Owner
It is not necessary to set up DMARC, but it is strongly recommended so that the
emails do not end up in the recipient’s spam folder.
Aivie und Mautic haben einen eigenen Formular-Typ «Datei». Über diesen kann ein Dateiupload erstellt werden.
Continue reading “Können Kontakte Dokumente über ein Formular hochladen?”In Aivie und Mautic gibt es unterschiedliche Feldtypen für eine einfache Antwort, oder mehrere Antworten. Checkbox Gruppe und Radio Gruppe.
Continue reading “Wie kann bei einer Auswahl-Frage definiert werden, ob eine oder mehrere Antworten gegeben werden dürfen?”Damit der Ruf deiner Absender Domain nicht leidet, werde Kontakte, von denen die E-Mail-Adresse nicht existiert, oder die deine E-Mails nicht erhalten möchten, automatisch mit einem “Do Not Contact” (DNC) versehen.
Continue reading “Wann wird ein “Do Not Contact” (DNC) gesetzt?”Inbound and outbound marketing are two strategies with different approaches to customer acquisition.
Inbound marketing
Inbound marketing aims to attract potential customers naturally by providing valuable content and experiences that are tailored to the needs and interests of the target audience. This approach is based on creating content that the target audience wants to find and interact with on their own, with the aim of building trust and nurturing relationships.
For example, one company produces a comprehensive guide on “How to design an environmentally friendly home”. This guide is published on the company website and promoted via social media and SEO measures. This ensures that it is easily found by the target group actively searching for this information.
Outbound marketing
Outbound marketing, on the other hand, involves more direct, often interruptive advertising measures to reach a broad target group. It uses traditional marketing methods designed to send the company’s message to as many people as possible, often without taking into account the individual needs or interests of the recipients.
For example, a company makes cold calls or cold emails to introduce its new product. They contact potential customers directly by phone or email, even if they have had no previous interaction with the company or have not expressed an interest in the product in any way.
Summary
In summary, the main difference between inbound and outbound marketing lies in the way companies try to reach their target group. Inbound marketing focuses on attracting customers through relevant and helpful content, while outbound marketing takes a broader strategy to grab consumers’ attention through mass communication. Often, a need for the product has to be created for the first time.
Aivie bietet die Möglichkeit, virtuelle Seitenaufrufe und andere Klicks auf Buttons mit JavaScript zu messen.
Continue reading “Wie kann ich einen virtuellen Seitenaufruf messen (tracken)?”Would you like to use HubSpot CRM and the marketing automation power of Aivie? With the HubSpot plugin, you can synchronize your contacts very easily.
Continue reading “How do you connect Aivie with HubSpot?”
The conversion rate in a sales funnel is calculated by dividing the number of conversions by the total number of visitors or leads that entered the funnel and then multiplying the result by 100 to express it as a percentage.
Possible conversions:
- Purchase of a product or service
- Register for the newsletter
- Participation in an event
- Download a PDF
- Booking an appointment
Calculate conversion rate
Conversion rate = number of conversions / total number of visitors or leads * 100
If you
have visitors on your website and
of them convert, then your conversion rate is
.
With the following code you can set a custom field directly from your website.
Continue reading “How do I set a custom field from the website?”
Das Logo kann zentral unter den Template Einstellungen geändert werden:
Continue reading “Wie kann ich mein Logo auswechseln?”Wenn du eine grosse Anzahl von Massenmails versendest ist es wichtig, dass du die Beschwerderate (Complaint Rate) im Blick behältst. Dafür kannst du z.B. Google Postmaster Tools verwenden.
Continue reading “Wie kann ich die E-Mail Beschwerderate überwachen?”The quick answer: Yes, Aivie is compatible with the new spam rules. Provided you have set everything up with our help.
Continue reading “Is Aivie compatible with the new Google and Yahoo spam rules?”No, in Aivie you don’t have to pay per user.
Integration in Aivie is very individualized according to the customer. Aivie recommends gradual integration in order to gain experience, learn from it and then take further steps. An initial use case can generally be implemented in a few days or weeks.
Your data is safe with Aivie because we host it on secure and certified servers.
You can also use a 2-factor authentication to make the user login even more secure.
In Aivie, it is possible to adjust the rights for all roles so that the user interface is tailored to the corresponding needs. This way, the user only sees the functions that are relevant to him and quickly gets to the goal: create an e-mail.
Continue reading “How easy is it to create a new email as a publisher?”The preview text is displayed in the preview of the e-mail program before the contact opens the actual email. With Aivie you can set a preview text in the email builder.
Continue reading “How can I set a preview text in an email?”You can create a DNS CNAME record with your DNS provider and from now on use your own domain both for logging in and for communicating with your customers.
Continue reading “How can I use my own domain?”Three DNS CNAME records authorize the email domain to send. From this moment on, you can send e-mails to any sender under your domain, and you risk less to end up in SPAM.
Continue reading “How do I verify my email domain with a DKIM CNAME record?”Aivie Pro customers
The e-mail dispatch is optimized in such a way that the greatest possible delivery can be guaranteed. The IPs are warmed up, the quality of the senders and recipients is controlled and the emails are sent over a period of time.
Continue reading “How fast are the emails sent?”Aivie is modular as an application and uses the latest technical possibilities to carry even very large loads. The various components are all virtualized and can scale up in a short time. So it is no problem if, for example, an email Campaign brings a lot of traffic in the short term.
Continue reading “What is the maximum number of contacts for Aivie?”You can set the sending of an email via the Campaign or directly in the email.
Prüfe, ob die Option “Eingebettete Bilder zu Base64 umwandeln” aktiviert ist.
Continue reading “Wieso werden meine Bilder im E-Mail Client nicht angezeigt?”From 5’000 contacts onwards, we also offer the possibility to pay by invoice. Contact us for more information.
Yes, you can always increase or decrease the number of your contacts. If you reduce the number of contacts, this will be taken into account with the next billing period.
An entry counts as a contact as soon as a contact option is stored. So, if an email or a phone number is provided. Z. E.g. one e-mail address = one contact.
No, you only pay the subscription fees. If you want, we can help you with the setup. That way you can start automating faster and then have templates that you can copy. We call this Quick Starters.
The values of the automatically generated UTM tags are as follows:
Continue reading “How does Aivie automatically assign the UTM tags?”
You can create a “one contact preference settings page” by marking a landing page accordingly.
Continue reading “How do I create a contact preference settings page for a newsletter?”In diesem Video zeigen wir dir, wo du deine Abonnement- und Zahlungs-Einstellungen findest und bearbeiten kannst. Wir zeigen dir, wie du deine Zahlungsmethode anpassen kannst, dein Abo verlängern oder künden kannst.
Continue reading “Wie kann ich die Abonnement – & Zahlungs-Einstellungen für Aivie ändern?”Here you can learn how to link Aivie with cal.com. How to create a cal.com profile to use your cal.com appointment link in your automated emails in Aivie.
Continue reading “How can you integrate cal.com with Aivie?”
Contacts are in the queue. Most of the time, this is because contacts have set how often they want to receive emails from you on the email settings page. If a contact wants to receive only one email per month, the second email remains in the queue. Continue reading “Why are my contacts in the queue?”
Aivie offers the option of protecting your forms with reCAPTCHA from Google. You can activate the reCAPTCHA plugin with the following steps.
Continue reading “How can I protect forms from SPAM?”Yes, you can copy over text with links in your formatting from Google Docs directly into your email. The links will then have the correct color directly.
Continue reading “Can I copy the link formatting directly from Google Doc into an email?”
Wir empfehlen, ein Bild mit einem Play Button zu integrieren. Wenn der Kunde draufklickt, wird das Video im externen Browser abgespielt. Z. B. auf YouTube.
Videos können nicht direkt eingebunden werden, da dies von den meisten E-Mail-Clients nicht zuverlässig unterstützt wird. Insbesondere, wenn die Kunden den E-Mail-Client Outlook verwenden.
Gewisse Kontakte haben ein rotes Flag “Do not Contact”. Dieses kann manuell über die Kontakteinstellungen wieder entfernt werden. Was aber nicht unbedingt ratsam ist.
Continue reading “Was ist ein Do Not Contact und wie kann ich es entfernen?”Wenn du die Preview URL für deine E-Mails nützt, kannst du deine E-Mail in der Vorschau anschauen.
Continue reading “Wie funktioniert der Preview Link der E-Mails?”Wichtig zu Wissen beim Testing
Wenn du bei Aivie angemeldet bist, ist das Tracking für diesen Browser deaktiviert.
Somit musst du für das Testen den E-Mail-Link in einen neuen Browser kopieren, per Smartphone testen, oder dich nach dem Absenden des Formulars bei Aivie abmelden.
Here we explain the shortcuts so that you can work even more efficiently with Aivie. With the shortcut Shift+? all shortcuts are displayed.
Marketing-Performance-Metriken oder Key Performance Indicators (KPIs) sind eine Quelle nützlicher Daten für Marketing-Experten, CEOs und Vertriebsabteilungen. Marketing-KPIs unterstützen dich, einen klaren Einblick zu erhalten, wie sich Marketing-Aktivitäten und -Ausgaben auf das Endergebnis des Unternehmens auswirken.
Continue reading “Was sind Marketing KPI’s?”Bist du dir nicht sicher, ob dein Unternehmen von einem CRM profitiert?
Continue reading “Brauche ich ein CRM?”Mit einer Aivie Landingpage kann eine Weiterleitung von einer URL auf eine andere URL erstellt werden. Öffne dazu die Landingpage und wähle den gewünschten Redirect Typ in den Einstellungen.