In 2017, as the founder and CTO of Smolio, I was looking for a solution to automate our sales funnel. In this context, I got to know and love the Mautic Marketing Automation platform. And later founded Aivie to make its advantages easily accessible to other companies.
Continue reading “Why Aivie relies on marketing automation with Mautic: a look behind the scenes”Mautic
Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this article, we look at how lead scoring can be implemented quickly and easily with Mautic – and what has changed in the new topic-based lead scoring with the Aivie upgrade.
Continue reading “Lead Scoring with Mautic optimizing sales funnels”Building and running a secure marketing automation infrastructure with Mautic can be difficult. We know this because we’ve spent years solving these problems for technology startups, SMBs, and large enterprises. Hackers are constantly on the lookout for companies to target. Achieve secure Mautic hosting with these 7 immediately actionable steps.
Continue reading “7 steps to secure Mautic hosting”