Continue reading “How can I replace a background image in an e-mail?”
FAQ
The mailing times for print mailings are approx. 4 days.
Continue reading “What are the delivery times for print mailings?”
Once you have created the form in Aivie, you can add it to your WordPress website.
Continue reading “How do I add an Aivie form to my WordPress site?”
The GDPR is the European General Data Protection Regulation in force since May 2018.
Continue reading “What is the so-called “GDPR”?”Cookies are small text files that store information in order to recognize or track users. A classic example is products placed in a shopping cart, which are displayed again the next time the user visits the website.
Continue reading “Do I need a cookie banner or a consent management platform for my website?”
A privacy policy is recommended as soon as Google services or other third-party services are used.
Continue reading “Do I need a privacy policy and an imprint?”
Depending on the context, all personal data can be considered particularly worthy of protection.
Continue reading “What is particularly sensitive personal data?”
Foreign companies that process personal data in Switzerland in connection with the trade in goods or services or for the purpose of monitoring behavior must designate a representative in Switzerland.
Continue reading “Is a data protection officer mandatory in Switzerland?”
Profiling is any type of automated processing of personal data in order to evaluate certain personal aspects of a natural person.
You can use the preview mode to check your print mailing. You can use a test recipient Excel to upload your test recipient data and test the settings.
With the following shortcode, you can embed tags in your website.
Whenever you want to write to your customers for marketing purposes, you need their express consent.
Continue reading “What is meant by “double opt-in”?”You can both import and manually assign contacts.
Continue reading “How do I add contacts to a newly created segment?”
Yes, Google Looker Studio (formerly Google Data Studio) can access the Aivie database directly. This allows very flexible and customized reports to be created.
Continue reading “Can I connect Google Looker Studio with Aivie?”An Aivie landing page can be used to create a redirect from one URL to another URL. To do this, open the landing page and select the desired redirect type in the settings.
Not sure whether your company would benefit from a CRM?
Continue reading “Do I need a CRM?”Marketing performance metrics or key performance indicators (KPIs) are a source of useful data for marketers, CEOs and sales departments. Marketing KPIs help you gain a clear insight into how marketing activities and spend are impacting the company’s bottom line.
Continue reading “What are marketing KPIs?”Important to know when testing
If you are logged in to Aivie, tracking is disabled for this browser.
This means you have to copy the email link into a new browser to test it, test it on your smartphone or log out of Aivie after submitting the form.
If you use the preview URL for your emails, you can view your email in the preview.
Continue reading “How does the email preview link work?”Certain contacts have a red “Do not Contact” flag. This can be removed manually via the contact settings. However, this is not necessarily advisable.
Continue reading “What is a Do Not Contact and how can I remove it?”Check whether the option “Convert embedded images to Base64” is activated.
Continue reading “Why are my pictures not displayed in the e-mail client?”Aivie is set up so that you can easily connect it to WordPress. You can directly install the corresponding Mautic plugin on WordPress, and configure it.
In this video, we show you where to find and edit your subscription and payment settings. We’ll show you how to adjust your payment method and how to extend or cancel your subscription.
Continue reading “How can I change the subscription & payment settings for Aivie?”We recommend integrating an image with a play button. When the customer clicks on it, the video is played in the external browser. E.g. on YouTube.
Videos cannot be integrated directly as this is not reliably supported by most email clients. Especially if customers use the Outlook email client.
Of course. After the setup, you can delete it and Aivie will no longer have access to your system.
If you send a large number of mass emails, it is important that you keep an eye on the complaint rate. You can use Google Postmaster Tools, for example.
Continue reading “How can I monitor the e-mail complaint rate?”The logo can be changed centrally in the template settings:
Continue reading “How can I change my logo?”Aivie offers the possibility to measure virtual page views and other clicks on buttons with JavaScript.
Continue reading “How can I measure (track) a virtual page view?”So that the reputation of your sender domain does not suffer, contacts whose e-mail address does not exist or who do not wish to receive your e-mails are automatically marked with a “Do Not Contact” (DNC).
Continue reading “When is a “Do Not Contact” (DNC) set?”A company accumulates data of all kinds: Nowadays, images, documents and the like are often stored in the cloud via providers such as Dropbox or Google Drive.
In Aivie and Mautic there are different field types for a single answer or multiple answers. Checkbox group and radio group.
Continue reading “How can it be defined for a selection question whether one or more answers may be given?”Aivie and Mautic have their own “File” form type. This can be used to create a file upload.
Continue reading “Can contacts upload documents via a form?”The sender address of an e-mail (displayed name and e-mail address) is influenced in three ways:
- Default sender:in in the settings
- For each e-mail individually
- Contact owner:in/Owner
If a personalized email (e.g. address with first name) is sent and the contact is only stored with the email address in Aivie, the placeholders for the missing data, such as first name or surname, remain empty. This leads to an incomplete form of address, e.g. “Hello ,” instead of “Hello Adrian,”.
Continue reading “What happens if a personalized e-mail is sent, but the contact is only stored with the e-mail address?”Contacts can be added to a segment in Aivie in four different ways:
Continue reading “How can I add contacts to a segment?”You can set relative date filters in the campaigns or in the segments.
Continue reading “How can I check whether a date has expired?”Aivie allows the use of relative dates such as“-3 months” when creating and filtering segments for active contacts.
Continue reading “How can I create a segment with all contacts who have been active in the last 2 weeks?”There are various tools on the Internet that you can use to check your spam score as a precaution. Aivie does the necessary on its website and warns you if you are at risk.
Continue reading “How can I test the spam score and domain reputation of my e-mail?”It is not necessary to set up DMARC, but it is strongly recommended so that the
emails do not end up in the recipient’s spam folder.
Inbound and outbound marketing are two strategies with different approaches to customer acquisition.
Inbound marketing
Inbound marketing aims to attract potential customers naturally by providing valuable content and experiences that are tailored to the needs and interests of the target audience. This approach is based on creating content that the target audience wants to find and interact with on their own, with the aim of building trust and nurturing relationships.
For example, one company produces a comprehensive guide on “How to design an environmentally friendly home”. This guide is published on the company website and promoted via social media and SEO measures. This ensures that it is easily found by the target group actively searching for this information.
Outbound marketing
Outbound marketing, on the other hand, involves more direct, often interruptive advertising measures to reach a broad target group. It uses traditional marketing methods designed to send the company’s message to as many people as possible, often without taking into account the individual needs or interests of the recipients.
For example, a company makes cold calls or cold emails to introduce its new product. They contact potential customers directly by phone or email, even if they have had no previous interaction with the company or have not expressed an interest in the product in any way.
Summary
In summary, the main difference between inbound and outbound marketing lies in the way companies try to reach their target group. Inbound marketing focuses on attracting customers through relevant and helpful content, while outbound marketing takes a broader strategy to grab consumers’ attention through mass communication. Often, a need for the product has to be created for the first time.
Would you like to use HubSpot CRM and the marketing automation power of Aivie? With the HubSpot plugin, you can synchronize your contacts very easily.
Continue reading “How do you connect Aivie with HubSpot?”
The conversion rate in a sales funnel is calculated by dividing the number of conversions by the total number of visitors or leads that entered the funnel and then multiplying the result by 100 to express it as a percentage.
Possible conversions:
- Purchase of a product or service
- Register for the newsletter
- Participation in an event
- Download a PDF
- Booking an appointment
Calculate conversion rate
Conversion rate = number of conversions / total number of visitors or leads * 100
If you
have visitors on your website and
of them convert, then your conversion rate is
.
With the following code you can set a custom field directly from your website.
Continue reading “How do I set a custom field from the website?”
The quick answer: Yes, Aivie is compatible with the new spam rules. Provided you have set everything up with our help.
Continue reading “Is Aivie compatible with the new Google and Yahoo spam rules?”No, in Aivie you don’t have to pay per user.
Integration in Aivie is very individualized according to the customer. Aivie recommends gradual integration in order to gain experience, learn from it and then take further steps. An initial use case can generally be implemented in a few days or weeks.
Your data is safe with Aivie because we host it on secure and certified servers.
You can also use a 2-factor authentication to make the user login even more secure.
In Aivie, it is possible to adjust the rights for all roles so that the user interface is tailored to the corresponding needs. This way, the user only sees the functions that are relevant to him and quickly gets to the goal: create an e-mail.
Continue reading “How easy is it to create a new email as a publisher?”