With Aivie, personalized landing pages can be implemented very easily, without any technical know-how.
Aivie landing pages support placeholders that are automatically populated with data from the contact in Aivie as soon as a known person visits the page – for example, via a personalized link from an email or a campaign.
Important:
The placeholders themselves are the aliases of (custom) fields from the contact profile (e.g. first name, last name, company or responsible contact person). A list of all fields can be viewed in Aivie under Settings > Custom Fields.
This allows information such as name, company or internal responsibilities to be displayed directly and automatically on the landing page. This makes content more personal, relevant and significantly more trustworthy.
Example of a personalized display on the landing page:
Good day {{contactfield.firstname}} {{contactfield.lastname}}
Company: {{contactfield.company}}
Your contact person: {{ownerfield.firstname}}
Date: {{ “now”|date(“d. F Y”) }}
Expiration date: {{ “now”|date_modify(“+1 week”)|date(“d. F Y”) }}
Typical use cases for personalized landing pages in marketing
1. Follow-up after emails or campaigns
After clicking on a link, the contact lands on a personal landing page that addresses them directly and is thematically linked to the email.
Result: higher relevance, more trust and better conversion rates.
2. Preparation of sales or consulting appointments
After booking an appointment, the contact sees a landing page with a personal greeting, the responsible contact person and relevant information about the conversation.
Result: professional impression and better prepared discussions.
3. Event, webinar or offer pages
For events or offers, each person can see an individually customized page – with personal participation information and matching call-to-actions.
Result: higher participation rates and clear user guidance.
Further documentation
For further logic, conditions or formatting, TWIG is used as a template language. The official documentation can be found here: https://twig.symfony.com/doc/3.x/
In short: Personalized landing pages turn anonymous traffic into real 1-to-1 experiences – automated and scalable.
