With interest-based lead scoring, you can see not only how active a contact is, but also what they’re interested in. Aivie/Mautic groups points by topics, products, or offers—creating a stronger foundation for segmentation and sales follow-ups.
This turns a generic score into a clear interest profile that marketing and sales can use right away.
Topic-based lead scoring reveals specific interests
A single overall score tells you that someone is active. But it doesn’t show whether they’re interested in product A, service B, or a specific event. With Point Groups, you can organize activities by topic and assess purchase intent more precisely.
- Make interests visible: Group points by topics, products, or offers.
- Prioritize leads better: See which topic is especially relevant for a contact.
- Personalize campaigns: Align content and next steps with real interest.
- Support sales: Give sales more context for the next conversation.
Contact tags complement topic-based lead scoring
Tags help you organize contacts further by attributes, actions, or internal criteria. In the Aivie Tag Manager, you can view existing tags and find contacts with a specific tag. Tags can be edited, duplicated, and deleted.
Lead scoring evaluates behavior and interest. Tags complement this evaluation with a flexible organizational layer. Together, they create more precise segments—without your team having to maintain multiple lists manually.
Recalculate segments and campaigns immediately after changes
When you adjust points, tags, or segment rules, you want to see the result right away. In Aivie, you can recalculate segments and campaigns at the push of a button—without waiting for the next scheduled run. This makes testing easier and changes faster to validate.
How to segment leads by interest
- Define relevant topics, products, or offers.
- Assign matching contact actions to the respective Point Groups.
- Add tags as needed for organizational attributes.
- Create segments from Point Groups, tags, and additional contact data.
- Recalculate the segment immediately and review the result.
- Use the segment for personalized campaigns and sales follow-ups.
Lead scoring connects marketing and sales
Meike can see which content and offers resonate with her contacts. Instead of a long activity list, sales gets a clear classification of interests. Agencies can reuse the model for different clients and product portfolios.
You’ll find more basics in the post Lead Scoring with Aivie/Mautic.
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