With interest-based lead scoring, you can see not only how active a contact is, but also what they’re interested in. Aivie/Mautic groups points by topics, products, or offers—creating a stronger foundation for segmentation and sales follow-ups.
This turns a generic score into a clear interest profile that marketing and sales can use right away.
Continue reading “Interest-based lead scoring: segment contacts more precisely”Instant calculation of segments and campaigns is now part of the comprehensive Lead Scoring and segmentation workflow in Aivie.
Continue reading “Calculate segments instantly: part of the Lead Scoring workflow”
Forms remain an important trigger in Aivie: an enquiry signals interest, provides contact details, and can directly start the right scoring, segmentation, or campaign.
Continue reading “Forms as triggers in the lead scoring workflow”
The Tag Manager simplifies contact tag management. The feature remains available and is now integrated as a complementary component within the lead scoring and segmentation workflow.
Continue reading “Contact Tag Management: Part of the Lead Scoring Workflow”
