With E-Commerce Marketing Automation, you react not only to clicks, but to the actual purchasing behavior of your contacts. Aivie connects orders, products, revenue, and subscriptions with the right contact, making them directly usable for segments and automated campaigns.
This way, customers automatically receive the appropriate communication after a purchase, a renewal, or a failed payment.
Continue reading “E-Commerce Marketing Automation: Leverage Purchases and Subscriptions for Campaigns”With interest-based lead scoring, you can see not only how active a contact is, but also what they’re interested in. Aivie/Mautic groups points by topics, products, or offers—creating a stronger foundation for segmentation and sales follow-ups.
This turns a generic score into a clear interest profile that marketing and sales can use right away.
Continue reading “Interest-based lead scoring: segment contacts more precisely”Marketing automation is often seen as just a software solution. However, marketing automation is much more than just a new tool decision. Get started with marketing automation now!
Continue reading “This is Marketing Automation and how your company benefits from it”