Yes, you can send conversions from Aivie directly to Meta if the Meta connection is already set up. Additionally, a Meta Pixel must be present and configured in the Aivie settings.
Requirement: Meta Connection and Pixel
For Aivie to send conversions to Meta, the connection to Meta must already exist. This means: The Meta integration has been set up and Aivie is authorized to transmit events to Meta.
Additionally, a Meta Pixel must be set up and configured in the Aivie settings. The Pixel is important so that Meta can correctly assign the events to the website, campaigns, and audiences.
The events can then be triggered in Aivie in two places:
- via a campaign
- via a form
Send conversion via a campaign
In a campaign, a Meta event can be triggered as an action. This is useful when a conversion should be sent after a specific behavior or status.
Examples:
A contact reaches a specific campaign step and is sent to Meta as a lead.
Event: Lead
Action Source: website
Content Name: Lead Magnet
Content Category: lead
A contact starts a trial phase.
Event: StartTrial
Action Source: website
Content Name: Aivie Pro Trial
Content Category: trial
A contact completes a paid subscription.
Event: Subscribe
Action Source: website
Content Name: Aivie Pro
Content Category: subscription
Value: {contactfield=last_order_value}
Currency: CHF
If it’s a completed checkout, Purchase is often more appropriate than Subscribe.
Send conversion via a form
A Meta event can also be sent directly when a form is submitted. This is particularly useful for lead forms, demo requests, downloads, or registrations.
Good standard for a form:
Event: Lead
Action Source: website
Content Name: MEIN FORMULAR
Content Category: lead
Event Source URL: URL DER SEITE
Value: leer
Currency: leer
Examples:
Demo request:
Event: Schedule
Action Source: website
Content Name: Demo Call
Content Category: consultation
Lead magnet or download:
Event: Lead
Action Source: website
Content Name: Leitfaden Download
Content Category: lead_magnet
Webinar registration:
Event: CompleteRegistration
Action Source: website
Content Name: Webinar Anmeldung
Content Category: registration
What Meta events are available?
Meta uses so-called standard events. The names are case-sensitive and must be written exactly as shown.
| Event | Meaning | Useful Aivie Use Case |
|---|---|---|
PageView | Page was viewed | Website visit, usually via Pixel |
ViewContent | Content or product was viewed | Product page, landing page, case study |
Search | Search was performed | Website search, shop search |
AddToCart | Product was added to cart | E-commerce cart |
AddToWishlist | Product was saved | Wishlist, favorite |
InitiateCheckout | Checkout was started | Cart → Checkout |
AddPaymentInfo | Payment information was entered | Later checkout step |
Purchase | Purchase completed | WooCommerce order, Aivie Pro purchase |
Lead | Lead was generated | Form, demo request, lead magnet |
CompleteRegistration | Registration completed | Account created, webinar registration |
Contact | Contact initiated | Contact form, WhatsApp, phone, email click |
CustomizeProduct | Product was customized | Configurator, package selection |
Donate | Donation completed | Non-profit donation form |
FindLocation | Location was searched | Store locator, branch search |
Schedule | Appointment was scheduled | Demo call, consultation appointment |
StartTrial | Trial started | Aivie Pro trial, SaaS trial |
SubmitApplication | Application or request submitted | Loan application, job application, funding request |
Subscribe | Subscription completed | Newsletter, membership, SaaS subscription |
Summary
Aivie can send conversions to Meta if the Meta connection is already set up and a Meta Pixel has been configured in the Aivie settings. The event can be triggered either via a campaign or directly via a form. For forms, Lead is usually the best standard, for demo appointments Schedule, for trials StartTrial, and for orders Purchase.How can I send conversions from Aivie to Meta?
