No. It’s a conscious decision. AI isn’t a trendy add-on at Aivie; it’s a strategic core – because marketing today is more complex than ever before.
Marketing leaders are under pressure:
- Generate more leads
- Deliver more proof of results
- Implement more digitalization
- Use more channels and platforms
- Achieve more with the same resources
This is exactly where Aivie comes in—with a clear focus on AI marketing that’s practical, secure, and controllable for SMEs in Switzerland.
What’s already possible in Aivie today
Today, Aivie’s generative AI provides hands-on support with creating emails.
This means:
- Create email copy faster
- Write variants for different target groups
- Improve and optimize existing content
- Turn ideas into ready-to-send emails
These are the first real AI use cases that immediately create added value.
So today, AI primarily helps to produce content more efficiently:
- No more staring at a blank document
- Less time spent on wording
- Faster campaign execution
This is the first step towards AI automation – pragmatic, sensible, and with a clear focus on results.
Find all currently implemented AI features from Aivie here: AI Features Aivie.
Which LLM Aivie uses
Aivie currently relies on ChatGPT 5 to specifically support and optimize marketing processes.
Intelligent prompts, the integration of existing structured data, and proven best practices generate high-quality and practical results.
No personal data (PII) is transmitted to external AI systems.
The AI models used are regularly evaluated and continuously reviewed to ensure that the most powerful and suitable technology is always utilized, providing maximum added value for customers.
What Aivie’s vision is
Aivie’s vision goes much further.
AI should not only generate texts, but also understand marketing processes and goals and provide strategic support.
In the long term, that means:
- Analyze and interpret data
- Identify patterns
- Suggest optimization opportunities
- think along as a marketing automation assistant
This is where AI and marketing automation connect.
The goal is true AI process automation, where AI not only provides operational assistance but also strategically empowers marketing teams.
Not just create content, but improve performance.
Not just execute, but advise.
Why this doesn’t conflict with data protection
Aivie takes a sovereign approach to AI in marketing.
- No black box
- No uncontrolled data sharing
- No dependence on a single AI provider (e.g., ChatGPT, Perplexity, Gemini)
- Full control over data and infrastructure
- Personal data stays in Switzerland
Especially for SMEs that want to use AI without giving up control of their data, this is crucial.
Swiss software with AI
Aivie carries the labels “swiss made software + AI” and “swiss digital services + AI”. More details about the labels can be found here: www.swissmadesoftware.org
