A sweepstake is a creative way to generate leads, qualify potential customers, build trust and boost conversion rates – and it’s fun! However, developing a successful sweepstake requires strategy and careful implementation. In this blog, you will learn how to use a competition, in this case the summer betting game, as an effective lead magnet.
Continue reading “Use a betting game as a lead magnet”Lead Magnet
Marketing automation is used to address customers and guide them automatically through a sales funnel. Every interaction must offer added value so that customers stick with it and take the next step. This applies to digital customer interactions as well as in-person ones. For this, we need the right content in the right place.
Continue reading “Use content efficiently in automated funnels”