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So what are we going to do with all this data? On the one hand. And: We have no data on this. On the other hand. Data literacy as the ability to collect, analyze and interpret data is becoming more important. Because decisions are increasingly based on data. Absatzwirtschaft and Werbewoche have taken up the…

Media release July 2021 Whether it’s a simple newsletter or a sophisticated multichannel campaign, the demands on marketing tools are high and companies are becoming more demanding, especially when it comes to handling data. Data sovereignty becomes more important. Not only because of regulators. But also because of the realization that data is increasingly becoming…

HubSpot is by far the number one choice for inbound marketing. But is the market leader the right tool for your company, or do you have other requirements that you can cover better with other solutions? We’ll show you what HubSpot pricing is, what marketing automation features you get for it, and what the best…

Would you like to successfully collect contacts via Google and social media? And then address them again when your channels are exhausted? With the integration of adhook and Aivie, this is possible – completely automatically! With adhook, you can plan, analyze, optimize and moderate posts and ads campaigns and coordinate collaboration across teams. In Aivie,…

There are some important innovations in the Swiss variant of the data protection law. Everything about the new Swiss Data Protection Act (nDSG or revDSG) that affects marketing. In this article, we explain the most important changes as simply and concisely as possible. The new law comprises 92 pages and is officially called the Federal…

Material compliance is essential, but often time-consuming. With Aivie, Studer Cables saves several days of work per cycle in the compliance process. Studer Cables faced the challenge of regularly and verifiably checking hundreds of materials, numerous suppliers, and various products for compliance. We successfully optimized this. Together with Aivie, the entire material compliance process was…