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Marketing automation with WordPress: How Smolio automatically generates customers from leads
How Smolio develops anonymous leads from the WordPress website into paying customers with its automated lead management funnel. Importance of automated lead management for Smolio Lead management and tracking play a crucial role in Smolio’s online marketing. Thanks to it, prospects are acquired and successfully converted into customers. While the two founders go about their…

Send blogs automatically via newsletter
Are you looking for a simple and effective way to automatically send your blog posts to your subscribers via a newsletter? Then Aivie and RSS feeds are the perfect solution! With Aivie and an RSS feed, you can import the latest blogs into your emails and deliver them to your readers’ inboxes. You can do…

Use content efficiently in automated funnels
Marketing automation is used to address customers and guide them automatically through a sales funnel. Every interaction must offer added value so that customers stick with it and take the next step. This applies to digital customer interactions as well as in-person ones. For this, we need the right content in the right place. Frequently…

Generating leads with chatbots – 3 use cases for lead generation with chatbots
What is a chatbot, anyway? Simply explained, a chatbot is an intelligent software that allows users to talk to each other in a natural way, like with a person. Wondering if and how you can generate leads with chatbots? Lead generation is about turning prospects into potential buyers. By getting the visitor:s to provide you…

How do emails not end up in spam?
I’ve been hearing this question a lot from our customers recently: What do I have to do so that my e-mails don’t end up in spam? There are various points to consider. On the one hand technically, on the other hand also in preparing and creating the e-mail. In the following, I will go into…

3 reasons to include online events in your marketing mix
They do it again and again. Year after year. Some even month after month. This not only attracts numerous customers to their online coaching sessions, training programs and digital products. What’s more, they are building up a solid community. Loyal fans. Enthusiastic recommenders. Successful coaches, trainers and consultants have long since discovered this strategy for…