Previous posts
Creating a Sales Funnel
You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through…
3 reasons to include online events in your marketing mix
They do it again and again. Year after year. Some even month after month. This not only attracts numerous customers to their online coaching sessions, training programs and digital products. What’s more, they are building up a solid community. Loyal fans. Enthusiastic recommenders. Successful coaches, trainers and consultants have long since discovered this strategy for…
Marketing Automation and AI
Marketing automation is a must for any ambitious marketing team and with OpenAI’s ChatGPT, AI has been made more accessible to the public. In this post, we’ll go into why marketing automation and AI are a power team and will streamline your processes and work tremendously. Content What is Marketing Automation?Why is marketing automation important?What…
Creating better content and better customer interactions with data expertise
So what are we going to do with all this data? On the one hand. And: We have no data on this. On the other hand. Data literacy as the ability to collect, analyze and interpret data is becoming more important. Because decisions are increasingly based on data. Absatzwirtschaft and Werbewoche have taken up the…
Aivie email template based on the leaked Amazon template and best practices
With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail? To the great delight of communications and marketing professionals, an Amazon email template was shared on…
TAWNY analyzes videos with emotional artificial intelligence
Recognizing and measuring emotions has long been the subject of scientific research. They play a central role in market and consumer research in particular. Why is that the case? Emotions are at the heart of human experience. Emotions control our social behavior, they determine our decision-making and thus have a major influence on our daily…