Information for your reporting on Aivie and Adrian Schimpf: company profile, biography, press releases, images, and contact for interviews and background discussions.
Direct contact: Juli Rutsch · +41 43 883 06 72 · Contact form
Aivie at a glance
Aivie is a Swiss platform for marketing automation. It enables companies to automate personalized customer communication, from newsletters and lead generation to cross-channel campaigns. Aivie is based on the open-source software Mautic and combines its extensibility with a managed SaaS solution. The focus is on data sovereignty, personal support, and integration into existing systems. Aivie is backed by Idea 2 Collective GmbH, based in Zurich.
| Offering | Marketing automation as a managed SaaS solution based on Mautic |
| Company | Idea 2 Collective GmbH |
| Location | Wengistrasse 6, 8004 Zurich, Switzerland |
| Management | Adrian Schimpf |
| Key Focus Areas | Data sovereignty, personalized communication, open interfaces, and personal support |
| Technological Basis | Open Source: Mautic |
| Swiss Labels | Swiss Made Software +AI, Swiss digital services +AI, and Swiss Hosting |
| Brand | Aivie® is a registered trademark of Idea 2 Collective GmbH. |
| Website | aivie.ch |
About Adrian Schimpf
Short Biography
Adrian Schimpf is CEO and Head of Product at Aivie. He has 20 years of experience at the intersection of customer needs and IT. His focus areas are marketing automation, open source, and digital sovereignty. He is also a trainer at LinkedIn Learning.
Career & Engagement
Before Aivie, Adrian Schimpf worked as a product manager at Swisscom and in various roles at SMEs, startups, and agencies, including software developer, user experience consultant, and project manager. He combines technical development with product design and customer interaction.
His work with Mautic began in 2017. Aivie has been involved in the Mautic community since 2019 and a partner since 2020. Since 2025, Adrian has been a member of the Mautic Council. His contributions include the development of an email builder, whose code was made available to the community. Learn more in the personal review of nine years with Mautic.
Adrian Schimpf on LinkedIn · Author profile and contributions
Press Releases
Press release from October 2026 The Swiss marketing automation platform is expanding its existing labels with “Swiss Hosting”: Data is stored on an additional all-Swiss infrastructure with Nine, and emails are sent via Mailomat. Both are Swiss companies, and exclusively Swiss law applies. Zurich, October 27, 2026. Aivie, the Swiss marketing automation platform for SMEs,…
Media release from September 2021 Adrian Schimpf from Aivie is part of the Open Source Community Mautic. Mautic is a marketing automation technology. Adrian Schimpf has been working intensively on a new email builder for Mautic in recent months – and has donated the code to the community so that Mautic users worldwide can benefit…
Media release July 2021 Whether it’s a simple newsletter or a sophisticated multichannel campaign, the demands on marketing tools are high and companies are becoming more demanding, especially when it comes to handling data. Data sovereignty becomes more important. Not only because of regulators. But also because of the realization that data is increasingly becoming…
Images & Logos
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Aivie Logos
Adrian Schimpf: Portrait & Workspace
Product Images
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Topics for your reporting
Digital Sovereignty in Marketing
How do SMEs maintain control over their customer data and technical infrastructure? Adrian talks about open systems, the choice of hosting location, and practical implementation in marketing. Background: Nine years with Open Source and Mautic.
AI for SMEs: Benefits, Collaboration & Control
Aivie is collaborating with the Institute for Marketing Management at ZHAW to investigate how SMEs can jointly benefit from AI while customer data remains with individual companies. The research project is supported by an Innosuisse innovation check. In July and August 2026, ZHAW conducted eight qualitative one-on-one interviews with Aivie customers. The results are not representative and form a basis for further development.
Insights from the eight interviews · How much should AI decide for itself?
Open Source as the Foundation of a Swiss SaaS Company
How does an open software project become a managed offering for companies? Adrian provides insights into product development, community work, and ongoing operations. Background: Open Source works – the hard part comes after.
Automation Beyond the Newsletter
The customer case Studer Cables shows how supplier inquiries, reminders, and the evaluation of material compliance data can also be automated. According to the published case study, the company saves several working days per cycle. View customer cases and practical examples.
Current blogs
Switch from HubSpot to Aivie without losing contacts or running workflows: export, import, campaigns, transition, and your first send in six steps – without any server setup of your own.
An open doesn’t mean someone has read your email. Why the open rate is hardly useful as a signal, what applies in Switzerland, France, and Italy, and what you can measure instead.
Aivie on Social Media
Adrian Schimpf on LinkedIn
Aivie on Instagram
Aivie on YouTube
Press Contact
Juli Rutsch
Head of Communications
Are you planning an article about Aivie or Adrian Schimpf, seeking an assessment, or would you like to conduct an interview? Get in touch with your topic and deadline.
Phone: +41 43 883 06 72
Written inquiry: Contact form
Aivie by Idea 2 Collective GmbH
Wengistrasse 6 · 8004 Zurich · Switzerland
Imprint
Status: October 29, 2026