Just a few minutes, and I’m sitting in front of my finished newsletter. All I needed for it? A single photo. I chose a picture I had taken earlier with the team at the lake. Done. No hours of tinkering with templates, no copy-pasting from old mailings. A short prompt, the image to go with it, and the AI took care of the rest for Aivie.
Sounds like a gimmick? Understandable. But behind it lies a lot of work relief. It’s a small, concrete glimpse into a much larger idea of how AI and marketing automation belong together. I’ve summarized the whole thing in a demo.
Read more: A newsletter from just one photo: How effectively AI works at Aivie
Demo: How the AI at Aivie works
I gave the AI a short prompt and selected the photo from the “day at the lake.” After that, the following happened practically by itself:
- Aivie accesses your instance directly and picks a suitable newsletter template from the stored templates.
- Because it’s Aivie, the tool already knows your context: logo, address, colors, and even your writing style.
- It also knows your segments—in other words, who the email should actually go to.
- The selected image is automatically uploaded to the Aivie media library and placed in the layout.
After an initial run, I had the email revised one more time: logo in the right place, personalized signature at the end. Finally, I added a call-to-action from the reusable components: dynamic content that automatically shows each recipient the account manager responsible for them. In just a few minutes, a photo became a ready-to-send, personalized email.
One detail that’s important to me: I used ChatGPT for the text generation here, but the AI model is interchangeable. The same thing works with Claude, Gemini, or another provider of your choice. Aivie is the layer on top that knows your context and keeps you in control.
Why this is more than just “AI writing texts”
Most AI functions in marketing stop at copywriting. Our vision deliberately goes further. AI shouldn’t just generate content; it should understand marketing processes and goals and provide strategic support.
In the longer term, for us, this means: analyzing and interpreting data, recognizing patterns, suggesting optimization potential, and thinking along as a marketing automation assistant. Not just executing, but advising. Not just generating content, but improving performance.
This is exactly where the connection between AI and marketing automation happens: real AI process automation that doesn’t replace marketing teams, but strengthens them strategically.
Why this isn’t a contradiction to data protection
When using AI in marketing, people often unintentionally give up control, often over marketing data: to a black box, to a single provider, to an infrastructure. Aivie deliberately pursues a sovereign approach.
- No black box and no uncontrolled data transfer.
- No dependency on a single AI provider – the model is selectable.
- Full control over data and infrastructure, based on open source (Mautic) with your own instance.
- Your personal data is stored encrypted on a Swiss server, revDSG-compliant. Upon request, we offer complete hosting on Swiss infrastructure.
This is crucial, especially for SMEs that want to use AI without giving their data away.
Swiss software with AI
Aivie carries the labels “swiss made software + AI” and “swiss digital services + AI” (more on this at swissmadesoftware.org). Another label – Swiss Hosting – will be added soon.
“We need Aivie especially for our blog newsletter. And there it’s mega cool to see which person has read what.”
“Our blog newsletter is our most important touchpoint. We are mega happy that the implementation of the RSS feed in the newsletter worked so well and that we can now send our blogs automatically.”
Alexandra Scherrer, Carpathia
Currently, we are showing what is possible with large language models (LLMs). But the goal goes further: every company should be able to integrate its own LLM or use the upcoming Aivie LLM. So you don’t have to worry about your data. It’s with Aivie, and it’s safe here.
Try marketing automation with AI for yourself
We’d love to show you live how this looks with your templates, your context, and your segments. Book a tool demo or see how you can create emails directly with AI in Aivie.
And if you generally want to move away from the “newsletter for everyone”: here we explain how to get from newsletters to nurturing campaigns.
