• Adrian Schimpf

    Adrian Schimpf ist CEO und Head of Product von Aivie, dem Marketing Automation Tool aus der Schweiz für Europa. Er gestaltet digitale Kanäle und Kundeninteraktionen mit Automatisierung, AI und Plugins.

    Er hat 20 Jahre Erfahrung an der Schnittstelle Kunde und IT. Zuletzt als Produktmanager bei der Swisscom, zuvor in verschiedenen Rollen bei KMUs, Startups und Agenturen. U.a. Software Entwickler, User Experience Consultant, Projektleiter.

Mein Favorit in Aivie ist das vielfältige Lead Scoring

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Marketing Automation – Grundlagen

In diesem LinkedIn Learning Kurs gehen wir Schritt für Schritt die Konzeption und Umsetzung deiner ersten Marketing-Automation-Kampagne durch.

Marketing Automation Tool Evaluation

Werte und evaluiere Marketing Automation Tools mit unserer Nutzwertanalyse. Hier kannst du dir die Nutzwertanalyse downloaden.

Marketing Automation Demo Webinar

Auf unserem Demo Server kannst du dir selbständig die Möglichkeiten unseres Marketing Automation Tools Aivie erleben. Hol dir Zugang zur Demo.

Marketing Automation Canvas Konzept

Aivie Marketing Automation Canvas

Entwickle eine Strategie und ein Konzept für deine Marketing-Automatisierung. Hier kannst du das Canvas herunterladen.


Lead Scoring with Mautic optimizing sales funnels

Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize sales funnels. In this post, we cover how lead scoring can be easily and quickly implemented with Mautic.

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Double Opt-In with Mautic

At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:

  1. Traceability of customer consent to receive marketing messages
  2. Improved reputation of the email sender
  3. Higher quality of the contact list and customer relations
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Creating a Sales Funnel

You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through Sales Funnel.

Marketing Automation Tools like Aivie are an important utility for this. Based on the open source marketing automation solution Mautic, Aivie helps you manage your Sales Funnel efficiently. You can find out how to create Sales Funnels with Mautic here.

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5 tips for successful landing pages in 2021

Does this sound familiar to you? You have a lot of visitors on your website, but they leave only after a short time. You’ve put a lot of time and effort into your landing page, yet conversions are rare. Maybe it’s time to rethink your landing page. Our 5 tips for successful landing pages should help you.

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Aivie email template based on the leaked Amazon template and best practices

With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?

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7 steps to secure Mautic hosting

Building and running a secure marketing automation infrastructure with Mautic can be difficult. We know this because we’ve spent years solving these problems for technology startups, SMBs, and large enterprises. Hackers are constantly on the lookout for companies to target. Achieve secure Mautic hosting with these 7 immediately actionable steps.

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