• Adrian Schimpf

    Adrian Schimpf ist CEO und Head of Product von Aivie, dem Marketing Automation Tool aus der Schweiz für Europa. Hier gestaltet er digitale Kanäle und Kundeninteraktionen mit Automatisierung, AI und Plugins. Zudem ist er Trainer bei LinkedIn Learning

    Er hat 20 Jahre Erfahrung an der Schnittstelle Kunde und IT. Zuletzt als Produktmanager bei der Swisscom, zuvor in verschiedenen Rollen bei KMUs, Startups und Agenturen. U.a. Software Entwickler, User Experience Consultant, Projektleiter.

Mein Favorit in Aivie ist das vielfältige Lead Scoring

Lead Scoring kennenlernen

Sharing is Caring

This is how marketing automation works.

Marketing Automation - Basics

In this LinkedIn Learning course, we'll go step-by-step through designing and implementing your first campaign automation campaign.

LinkedIn Learning Course

Privacy checklist in a nutshell

Privacy questionnaire

Data Protection Checklist Switzerland. What do I need to pay attention to? The most important points regarding the new data protection law summarized in a checklist.

Privacy checklist

Data protection check questionnaire

Privacy Questionnaire

Fill out our questionnaire and find out directly with the data protection check how your data protection is.

Privacy questionnaire

Marketing Automation Tool Evaluation

Werte und evaluiere Marketing Automation Tools mit unserer Nutzwertanalyse. Hier kannst du dir die Nutzwertanalyse downloaden.

Evaluation erhalten

Posts

Marketing Automation

Augmented reality as an established marketing tool

Over 50% of all Swiss citizens have already used augmented reality applications. The potential is enormous and the possibilities almost unlimited. With the announcement of Apple’s mixed reality glasses a few days ago, one thing is clear: augmented reality is now part of every marketing mix, but it’s no longer rocket science.

Continue reading “Augmented reality as an established marketing tool” →
E-Mail marketing, Marketing Automation

Send blogs automatically via newsletter

Are you looking for a simple and effective way to automatically send your blog posts to your subscribers via a newsletter? Then Aivie and RSS feeds are the perfect solution!

With Aivie and an RSS feed, you can import the latest blogs into your emails and deliver them to your readers’ inboxes. You can do a combination of editorial and automated parts, or automate the newsletter completely.

Continue reading “Send blogs automatically via newsletter” →
E-Mail marketing, Marketing Automation, Sales Funnel

Lead Scoring with Mautic optimizing sales funnels

Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this post, we cover how lead scoring can be easily and quickly implemented with Mautic.

Continue reading “Lead Scoring with Mautic optimizing sales funnels” →
E-Mail marketing, Marketing Automation, Mautic template, Sales Funnel

Double Opt-In with Mautic

At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:

  1. Traceability of customer consent to receive marketing messages
  2. Improved reputation of the email sender
  3. Higher quality of the contact list and customer relations
Continue reading “Double Opt-In with Mautic” →
E-Mail marketing, Marketing Automation, Open Source Marketing Automation, Sales Funnel

Creating a Sales Funnel

You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through Sales Funnel.

Marketing Automation Tools like Aivie are an important utility for this. Based on the open source marketing automation solution Mautic, Aivie helps you manage your Sales Funnel efficiently. You can find out how to create Sales Funnels with Mautic here.

Continue reading “Creating a Sales Funnel” →
Marketing Automation, Mautic template

5 tips for successful landing pages

Does this sound familiar to you? You have a lot of visitors on your website, but they leave only after a short time. You’ve put a lot of time and effort into your landing page, yet conversions are rare. Maybe it’s time to rethink your landing page. Our 5 tips for successful landing pages should help you.

Continue reading “5 tips for successful landing pages” →
E-Mail marketing, Marketing Automation, Mautic template

Aivie email template based on the leaked Amazon template and best practices

With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?

Continue reading “Aivie email template based on the leaked Amazon template and best practices” →
Marketing Automation, Open Source Marketing Automation, Security

7 steps to secure Mautic hosting

Building and running a secure marketing automation infrastructure with Mautic can be difficult. We know this because we’ve spent years solving these problems for technology startups, SMBs, and large enterprises. Hackers are constantly on the lookout for companies to target. Achieve secure Mautic hosting with these 7 immediately actionable steps.

Continue reading “7 steps to secure Mautic hosting” →