• Adrian Schimpf

    Adrian Schimpf ist CEO und Head of Product von Aivie, dem Marketing Automation Tool aus der Schweiz für Europa. Hier gestaltet er digitale Kanäle und Kundeninteraktionen mit Automatisierung, AI und Plugins. Zudem ist er Trainer bei LinkedIn Learning

    Er hat 20 Jahre Erfahrung an der Schnittstelle Kunde und IT. Zuletzt als Produktmanager bei der Swisscom, zuvor in verschiedenen Rollen bei KMUs, Startups und Agenturen. U.a. Software Entwickler, User Experience Consultant, Projektleiter.

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This is how marketing automation works.

Marketing Automation - Basics

In this LinkedIn Learning course, we'll go step-by-step through designing and implementing your first campaign automation campaign.

LinkedIn Learning Course

Data protection check questionnaire

Privacy Questionnaire

Fill out our questionnaire and find out directly with the data protection check how your data protection is.

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Strategy: Marketing Automation Canvas

Aivie Marketing Automation Canvas

Develop a strategy and a concept for your marketing automation. Here you can get the instructions and the canvas to fill out.

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Marketing Automation Tool Evaluation

Value and evaluate marketing automation tools with our value analysis. You can download the value analysis here.

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Posts

Sales Funnel

Use a betting game as a lead magnet

A sweepstake is a creative way to generate leads, qualify potential customers, build trust and boost conversion rates – and it’s fun! However, developing a successful sweepstake requires strategy and careful implementation. In this blog, you will learn how to use a competition, in this case the summer betting game, as an effective lead magnet.

Continue reading “Use a betting game as a lead magnet” →
Customer Case, E-Mail marketing

Several thousand francs turnover with existing hotel guests – Marketing Automation Case

Our customer Riva Rooms & Studios is an automated smart hotel in Locarno. With the help of Aivie, they are now also able to attract guests in a timely manner. By successfully setting up an automated newsletter campaign, bookings of several thousand francs have already been achieved by existing guests. This is despite 2024 being a very difficult year for Ticino. Aivie also proved its worth when the storms led to a large number of cancellations and prevented the worst from happening.

Continue reading “Several thousand francs turnover with existing hotel guests – Marketing Automation Case” →
Open Source Marketing Automation

Why Aivie relies on marketing automation with Mautic: a look behind the scenes

In 2017, as the founder and CTO of Smolio, I was looking for a solution to automate our sales funnel. In this context, I got to know and love the Mautic Marketing Automation platform. And later founded Aivie to make its advantages easily accessible to other companies.

Continue reading “Why Aivie relies on marketing automation with Mautic: a look behind the scenes” →
E-Mail marketing, Spam

How do emails not end up in spam?

I’ve been hearing this question a lot from our customers recently: What do I have to do so that my e-mails don’t end up in spam? There are various points to consider. On the one hand technically, on the other hand also in preparing and creating the e-mail. In the following, I will go into the individual points, explain what you need to consider and how Aivie supports you so that your emails don’t end up in spam.

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Marketing Automation

Augmented reality as an established marketing tool

Over 50% of all Swiss citizens have already used augmented reality applications. The potential is enormous and the possibilities almost unlimited. With the announcement of Apple’s mixed reality glasses a few days ago, one thing is clear: augmented reality is now part of every marketing mix, but it’s no longer rocket science.

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E-Mail marketing, Marketing Automation

Send blogs automatically via newsletter

Are you looking for a simple and effective way to automatically send your blog posts to your subscribers via a newsletter? Then Aivie and RSS feeds are the perfect solution!

With Aivie and an RSS feed, you can import the latest blogs into your emails and deliver them to your readers’ inboxes. You can do a combination of editorial and automated parts, or automate the newsletter completely.

Continue reading “Send blogs automatically via newsletter” →
Integrations, use case

Marketing automation with social media marketing

Would you like to successfully collect contacts via Google and social media? And then address them again when your channels are exhausted? With the integration of adhook and Aivie, this is possible – completely automatically! With adhook, you can plan, analyze, optimize and moderate posts and ads campaigns and coordinate collaboration across teams. In Aivie, you store and evaluate the data from all channels and the entire customer journey. Marketing automation with social media marketing plays out even more precise and therefore more efficient campaigns along the entire customer journey.

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Integrations

TAWNY analyzes videos with emotional artificial intelligence

Recognizing and measuring emotions has long been the subject of scientific research. They play a central role in market and consumer research in particular. Why is that the case? Emotions are at the heart of human experience. Emotions control our social behavior, they determine our decision-making and thus have a major influence on our daily lives. We explain how Emotion AI, emotional artificial intelligence, works and how TAWNY tests videos with Emotion AI.

Continue reading “TAWNY analyzes videos with emotional artificial intelligence” →
Form, Sales Funnel

Building relationships with funnels and marketing automation using the example of Tinder Thomas

Maybe you know someone like Thomas. Thomas is actually quite nice and we would actually recommend him to all our single women. But it doesn’t really have to be right for a relationship. We took a strategic look with Thomas at how he can build a relationship. From the strategy, the funnel, the tactics, the campaigns, to the individual offers and goals for each phase. And lo and behold, it works. Along the marketing automation canvas, we show the funnel to build a relationship.

Continue reading “Building relationships with funnels and marketing automation using the example of Tinder Thomas” →
Marketing Automation, Press Release

Swiss marketing automation tool Aivie wants to outpace Mailchimp, HubSpot and Co.

Media release July 2021

Whether it’s a simple newsletter or a sophisticated multichannel campaign, the demands on marketing tools are high and companies are becoming more demanding, especially when it comes to handling data.

Data sovereignty becomes more important. Not only because of regulators. But also because of the realization that data is increasingly becoming the company’s real gold. At the same time, the handling of data should become easier. It is precisely this sweet spot that a Swiss company has taken advantage of and recently launched Aivie, a marketing automation tool that makes powerful technology easy and safe to use.

Continue reading “Swiss marketing automation tool Aivie wants to outpace Mailchimp, HubSpot and Co.” →
Customer Case, E-Mail marketing, Sales Funnel

Off to the golf course: Automated campaign for event

Our client KENDRIS is a successful trust company. KENDRIS relies on personal relationships and has high quality standards.

Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards. Reliable, automated event communication ensures that no questions remain unanswered – from registration to directions.

Continue reading “Off to the golf course: Automated campaign for event” →
E-Mail marketing, Marketing Automation

How to find your Marketing Automation Tool?

6 criteria to evaluate your marketing automation tool

There are currently over 9,500 MarTech tools on the market. So, on an average day, we spend at least an hour gathering information from various tools. Many feel overwhelmed by the number of tools they interact with while working.

Therefore, it is essential to consciously choose the marketing automation tool we work with every day. Because the immense number of tools we interact with every day means that we often change context. This in turn influences our creativity and focus.

Continue reading “How to find your Marketing Automation Tool?” →
Integrations, Marketing Automation, use case

Send print mailings automatically from campaigns

Would you also like to incorporate printed matter into your campaigns? No problem. With the print mailing plugin of Deutsche Post and Aivie, you can easily send postcards and print mailings automatically from campaigns. We simplified the setup and application for you. Print mailing automation integrates print directly into your campaigns. Your campaigns then automatically trigger individual mailings to your contacts.

Continue reading “Send print mailings automatically from campaigns” →
Marketing Automation, Website & Content

Recognize intent and learn from touchpoints

Intents are the intentions behind the actions of users and customers. If we know the intention of a contact in a certain situation, in a certain context, we can address the contact with currently relevant content. Intent we recognize in the touchpoint, each touchpoint is thereby a learning opportunity. With marketing automation, suitable content is then placed – completely automatically.

We talked with Björn Nagelmann in #scxtalk about opportunities and the challenges of detecting intents in the context of marketing automation.

Continue reading “Recognize intent and learn from touchpoints” →
E-Mail marketing, Marketing Automation, Sales Funnel

Lead Scoring with Mautic optimizing sales funnels

Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this post, we cover how lead scoring can be easily and quickly implemented with Mautic.

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Customer Case, E-Mail marketing, Sales Funnel

How your website automatically wins 30 customer projects with Aivie

Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing automation, the potential is exploited digitally, leads are generated and customers are processed via the new website.

Continue reading “How your website automatically wins 30 customer projects with Aivie” →
E-Mail marketing, Marketing Automation, Mautic template, Sales Funnel

Double Opt-In with Mautic

At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:

  1. Traceability of customer consent to receive marketing messages
  2. Improved reputation of the email sender
  3. Higher quality of the contact list and customer relations
Continue reading “Double Opt-In with Mautic” →
Marketing Automation, E-Mail marketing, Mautic template

Use content efficiently in automated funnels

Marketing automation is used to address customers and guide them automatically through a sales funnel. Every interaction must offer added value so that customers stick with it and take the next step. This applies to digital customer interactions as well as in-person ones. For this, we need the right content in the right place.

Continue reading “Use content efficiently in automated funnels” →
Marketing Automation, Mautic template

5 tips for successful landing pages

Does this sound familiar to you? You have a lot of visitors on your website, but they leave only after a short time. You’ve put a lot of time and effort into your landing page, yet conversions are rare. Maybe it’s time to rethink your landing page. Our 5 tips for successful landing pages should help you.

Continue reading “5 tips for successful landing pages” →
E-Mail marketing, Marketing Automation, Mautic template

Aivie email template based on the leaked Amazon template and best practices

With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?

Continue reading “Aivie email template based on the leaked Amazon template and best practices” →
Marketing Automation, Open Source Marketing Automation, Security

7 steps to secure Mautic hosting

Building and running a secure marketing automation infrastructure with Mautic can be difficult. We know this because we’ve spent years solving these problems for technology startups, SMBs, and large enterprises. Hackers are constantly on the lookout for companies to target. Achieve secure Mautic hosting with these 7 immediately actionable steps.

Continue reading “7 steps to secure Mautic hosting” →