• Adrian Schimpf

    Adrian Schimpf ist CEO und Head of Product von Aivie, dem Marketing Automation Tool aus der Schweiz für Europa. Hier gestaltet er digitale Kanäle und Kundeninteraktionen mit Automatisierung, AI und Plugins. Zudem ist er Trainer bei LinkedIn Learning

    Er hat 20 Jahre Erfahrung an der Schnittstelle Kunde und IT. Zuletzt als Produktmanager bei der Swisscom, zuvor in verschiedenen Rollen bei KMUs, Startups und Agenturen. U.a. Software Entwickler, User Experience Consultant, Projektleiter.

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Marketing Automation Tool Evaluation

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So funktioniert Marketing Automation.

Marketing Automation – Grundlagen

In diesem LinkedIn Learning Kurs gehen wir Schritt für Schritt die Konzeption und Umsetzung deiner ersten Marketing-Automation-Kampagne durch.

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Strategie: Marketing Automation Canvas

Aivie Marketing Automation Canvas

Entwickle eine Strategie und ein Konzept für deine Marketing-Automatisierung. Hier bekommst du die Anleitung und den Canvas zum Ausfüllen.

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Posts

Digital Sovereignty, Marketing Automation

It wasn’t about data privacy: What eight SMEs think about shared AI

Would you train your AI together with other companies without giving away your customer data? That’s exactly what we asked eight SMEs this summer, together with the ZHAW. You might think the biggest concern would be data privacy. It wasn’t. No one said no. But everyone had concerns. And these concerns are more exciting than any clear “yes.”

Continue reading “It wasn’t about data privacy: What eight SMEs think about shared AI” →
E-Mail marketing

Setting Up and Verifying DKIM: A Guide to Your Email Marketing

DKIM is a digital signature for emails. It helps the receiving mail server verify which domain signed a message and whether the signed parts arrived unchanged. If you send newsletters from your own sender domain, DKIM is part of the basic technical setup.

Here you’ll learn how to set up and verify DKIM, which DNS records you need for Aivie, and how DKIM works together with SPF and DMARC.

Continue reading “Setting Up and Verifying DKIM: A Guide to Your Email Marketing” →
Open Source Marketing Automation

Marketing wants to build, Legal hits the brakes: How to still use agentic AI with confidence

Agentic AI is currently taking over marketing – at least according to the headlines. 91 percent of marketers use AI today, according to a Jasper survey of 1,400 marketers. But less than a third truly let it work: controlling entire processes instead of just writing individual texts. McKinsey estimates that in the future, up to two-thirds of today’s marketing work could be handled by agents – from prospecting to personalization at individual touchpoints to lead qualification.

Continue reading “Marketing wants to build, Legal hits the brakes: How to still use agentic AI with confidence” →
Digital Sovereignty

Apple’s AI Block in the EU: Who Decides Which AI You Can Use?

Something happened in June that most people dismissed as just another Apple announcement. Apple unveiled its new Siri: the big, truly capable AI version. In the same breath, the corporation said: This won’t be available in the EU. Not a bit later, but indefinitely not at all. At the big Apple event on September 9, a striking number of features carried a small asterisk, indicating: not for the EU and not for China.

Continue reading “Apple’s AI Block in the EU: Who Decides Which AI You Can Use?” →
Digital Sovereignty

Claude meets Salesforce: Why Claudeforce matters for your data

At the end of August, Anthropic and Salesforce deepened their partnership under the name “Claudeforce.” From now on, Claude works directly on your Salesforce data—with pre-built sales skills, in Agentforce, and even in Slack. Specifically, Claudeforce is launching with “Salesforce in Claude,” a plugin with 37 pre-built sales skills. This lets you evaluate revenue context, automate pipeline updates, and trigger actions directly from Claude—meeting preparation, deal health checks, or pipeline reviews, all without opening the Salesforce app. It’s currently running with pilot customers, and the open beta is announced for September.

Marc Benioff is bringing two market leaders together, the “#1 AI” and the “#1 CRM.” And honestly: it’s a clever, logical step. An agent working on your data makes a lot of sense. They say data is a company’s gold—but without the right treasure map, you won’t find the treasure. Huge, unused treasures lie dormant in the data lakes of most companies. This is exactly where an AI is strong: it can process this data and present it in the right format.

But: as soon as an AI tool accesses your CRM data that deeply, a series of questions arise that you shouldn’t skip. What exactly goes out? What is used for training—and what isn’t?

Continue reading “Claude meets Salesforce: Why Claudeforce matters for your data” →
Digital Sovereignty

Digital Sovereignty in Marketing: Why a US Ruling Affects Your Customer Data

A US court ruling undermines the legal basis on which most marketing tools transfer customer data to the USA – digital sovereignty has thus become a concrete issue for Swiss SMEs in 2026, moving from an abstract topic for federal agencies. Two developments are driving this: a ruling from the USA and a development project in Switzerland.

Continue reading “Digital Sovereignty in Marketing: Why a US Ruling Affects Your Customer Data” →
Open Source Marketing Automation

Mautic Insights: The two things that really take effort — and who handles them for you

At its core, Mautic has two things that truly take effort: infrastructure and user interface. Anyone who lumps both criticisms into a blanket statement like “Mautic is complicated” misses the real question: Who handles which part?

Continue reading “Mautic Insights: The two things that really take effort — and who handles them for you” →
Marketing Automation, Open Source Marketing Automation

Why everyone is raising prices in 2026—and how open-source marketing automation changes the equation

2026 is the year of pricing rounds. Almost every major marketing tool has raised prices, reshuffled packages, or cut discounts. For many SMEs, that means the next invoice will be higher—often for features they don’t even use. So it’s worth looking at why prices rise in the first place. And why it can be done differently.

Continue reading “Why everyone is raising prices in 2026—and how open-source marketing automation changes the equation” →
Open Source Marketing Automation

What Open Source software Mautic taught me over 9 years

Nine years ago, I set up an open-source tool for the first time: Mautic. I was sitting at my computer at night working on it—alongside my day job. My goal: I wanted marketing automation that wouldn’t take control of my customer data out of my hands. Today, my entire company is built on it.

Time for an honest assessment: these are the five most important lessons I’ve taken away for myself over these nine years. And honestly: I wish I’d known them earlier.

Continue reading “What Open Source software Mautic taught me over 9 years” →
Campaign, E-Mail marketing

A newsletter from just one photo: How effectively AI works at Aivie

Just a few minutes, and I’m sitting in front of my finished newsletter. All I needed for it? A single photo. I chose a picture I had taken earlier with the team at the lake. Done. No hours of tinkering with templates, no copy-pasting from old mailings. A short prompt, the image to go with it, and the AI took care of the rest for Aivie.

Sounds like a gimmick? Understandable. But behind it lies a lot of work relief. It’s a small, concrete glimpse into a much larger idea of how AI and marketing automation belong together. I’ve summarized the whole thing in a demo.

Continue reading “A newsletter from just one photo: How effectively AI works at Aivie” →
Open Source Marketing Automation

Switzerland kicks Microsoft out and now relies on open source

In Switzerland, the topic of digital sovereignty is moving further into the political spotlight this year. At the beginning of July, the Canton of Geneva became the first canton ever to adopt an official digital sovereignty strategy. On the same day, it became known that the Confederation’s cyber specialists are deliberately seeking distance from Microsoft. The City of Zurich is testing “openDesk”, an open-source alternative to Microsoft 365, and in Germany the federal government and the states decided with the “Germany Stack” to make open file formats mandatory from 2028.

The driving force behind it: cutting costs and regaining control. The Confederation and the cantons have spent over 1.1 billion Swiss francs on Microsoft licences over the past ten years. In the City of Zurich, Microsoft costs have quadrupled in just seven years. And with the revised Data Protection Act (revDSG), the question of where data is stored and who can access it is no longer a gut feeling—it’s compliance.

Continue reading “Switzerland kicks Microsoft out and now relies on open source” →
Customer Case

Automate Material Compliance: How Studer Cables Efficiently Digitalizes Supplier Processes

Material compliance is essential, but often time-consuming. With Aivie, Studer Cables saves several days of work per cycle in the compliance process. Studer Cables faced the challenge of regularly and verifiably checking hundreds of materials, numerous suppliers, and various products for compliance. We successfully optimized this.

Continue reading “Automate Material Compliance: How Studer Cables Efficiently Digitalizes Supplier Processes” →
E-Mail marketing, Spam

Complaint Management Marketing – How can I monitor the complaint rate?


In email marketing, trust is crucial. As soon as your recipients start marking emails as spam, not only does your deliverability suffer, but your brand image can also be damaged in the long term. That’s why complaint management in marketing is one of the central tasks of any professional marketing strategy.

Continue reading “Complaint Management Marketing – How can I monitor the complaint rate?” →
E-Mail marketing

Stop sending newsletters: start running campaigns

From old-school newsletters to nurturing campaigns

Are you still sending impersonal newsletters to the masses? Then this post is your motivation boost to finally unlock the potential of email marketing. Because email marketing still has a high Return on Investment (ROI). We’ll show you how to use newsletters as a targeted marketing tool. So, ditch the old school newsletter and start designing campaigns with us.

Continue reading “Stop sending newsletters: start running campaigns” →
E-Mail marketing, Press Release

Swiss email builder in use worldwide: Insights into the open source community

Media release from September 2021

Adrian Schimpf from Aivie is part of the Open Source Community Mautic. Mautic is a marketing automation technology. Adrian Schimpf has been working intensively on a new email builder for Mautic in recent months – and has donated the code to the community so that Mautic users worldwide can benefit from it. The technology is used in 188 countries and is available in 35 languages – this now also applies to the new email builder Made in Switzerland.

Continue reading “Swiss email builder in use worldwide: Insights into the open source community” →
Marketing Automation

Marketing Automation in a Crisis – Why Now is the Right Time

Marketing Automation – If Not Now, When?


Marketing Automation is not a new concept – but its relevance has never been as high as it is today. While many companies in Switzerland and worldwide hesitate in the face of economic uncertainty, this very hesitation represents a missed opportunity.

Because: Crises are not only times of saving, but also of strategic reorientation.

Continue reading “Marketing Automation in a Crisis – Why Now is the Right Time” →
Sales Funnel

Use a betting game as a lead magnet

A sweepstake is a creative way to generate leads, qualify potential customers, build trust and boost conversion rates – and it’s fun! However, developing a successful sweepstake requires strategy and careful implementation. In this blog, you will learn how to use a competition, in this case the summer betting game, as an effective lead magnet.

Continue reading “Use a betting game as a lead magnet” →
Customer Case, E-Mail marketing

Several thousand francs turnover with existing hotel guests – Marketing Automation Case

Our customer Riva Rooms & Studios is an automated smart hotel in Locarno. With the help of Aivie, they are now also able to attract guests in a timely manner. By successfully setting up an automated newsletter campaign, bookings of several thousand francs have already been achieved by existing guests. This is despite 2024 being a very difficult year for Ticino. Aivie also proved its worth when the storms led to a large number of cancellations and prevented the worst from happening.

Continue reading “Several thousand francs turnover with existing hotel guests – Marketing Automation Case” →
Open Source Marketing Automation

Why Aivie relies on marketing automation with Mautic: a look behind the scenes

In 2017, as the founder and CTO of Smolio, I was looking for a solution to automate our sales funnel. In this context, I got to know and love the Mautic Marketing Automation platform. And later founded Aivie to make its advantages easily accessible to other companies.

Continue reading “Why Aivie relies on marketing automation with Mautic: a look behind the scenes” →
E-Mail marketing, Spam

How do emails not end up in spam?

I’ve been hearing this question a lot from our customers recently: What do I have to do so that my e-mails don’t end up in spam? There are various points to consider. On the one hand technically, on the other hand also in preparing and creating the e-mail. In the following, I will go into the individual points, explain what you need to consider and how Aivie supports you so that your emails don’t end up in spam.

Continue reading “How do emails not end up in spam?” →
Marketing Automation

Augmented reality as an established marketing tool

Over 50% of all Swiss citizens have already used augmented reality applications. The potential is enormous and the possibilities almost unlimited. With the announcement of Apple’s mixed reality glasses a few days ago, one thing is clear: augmented reality is now part of every marketing mix, but it’s no longer rocket science.

Continue reading “Augmented reality as an established marketing tool” →
E-Mail marketing, Marketing Automation

Send blogs automatically via newsletter

Are you looking for a simple and effective way to automatically send your blog posts to your subscribers via a newsletter? Then Aivie and RSS feeds are the perfect solution!

With Aivie and an RSS feed, you can import the latest blogs into your emails and deliver them to your readers’ inboxes. You can do a combination of editorial and automated parts, or automate the newsletter completely.

Continue reading “Send blogs automatically via newsletter” →
use case, Integrations

Marketing automation with social media marketing

Would you like to successfully collect contacts via Google and social media? And then address them again when your channels are exhausted? With the integration of adhook and Aivie, this is possible – completely automatically! With adhook, you can plan, analyze, optimize and moderate posts and ads campaigns and coordinate collaboration across teams. In Aivie, you store and evaluate the data from all channels and the entire customer journey. Marketing automation with social media marketing plays out even more precise and therefore more efficient campaigns along the entire customer journey.

Continue reading “Marketing automation with social media marketing” →
Integrations

TAWNY analyzes videos with emotional artificial intelligence

Recognizing and measuring emotions has long been the subject of scientific research. They play a central role in market and consumer research in particular. Why is that the case? Emotions are at the heart of human experience. Emotions control our social behavior, they determine our decision-making and thus have a major influence on our daily lives. We explain how Emotion AI, emotional artificial intelligence, works and how TAWNY tests videos with Emotion AI.

Continue reading “TAWNY analyzes videos with emotional artificial intelligence” →
Sales Funnel, Form

Building relationships with funnels and marketing automation using the example of Tinder Thomas

Maybe you know someone like Thomas. Thomas is actually quite nice and we would actually recommend him to all our single women. But it doesn’t really have to be right for a relationship. We took a strategic look with Thomas at how he can build a relationship. From the strategy, the funnel, the tactics, the campaigns, to the individual offers and goals for each phase. And lo and behold, it works. Along the marketing automation canvas, we show the funnel to build a relationship.

Continue reading “Building relationships with funnels and marketing automation using the example of Tinder Thomas” →
Press Release, Marketing Automation

Swiss marketing automation tool Aivie wants to outpace Mailchimp, HubSpot and Co.

Media release July 2021

Whether it’s a simple newsletter or a sophisticated multichannel campaign, the demands on marketing tools are high and companies are becoming more demanding, especially when it comes to handling data.

Data sovereignty becomes more important. Not only because of regulators. But also because of the realization that data is increasingly becoming the company’s real gold. At the same time, the handling of data should become easier. It is precisely this sweet spot that a Swiss company has taken advantage of and recently launched Aivie, a marketing automation tool that makes powerful technology easy and safe to use.

Continue reading “Swiss marketing automation tool Aivie wants to outpace Mailchimp, HubSpot and Co.” →
E-Mail marketing, Customer Case, Sales Funnel

Off to the golf course: Automated campaign for event

Our client KENDRIS is a successful trust company. KENDRIS relies on personal relationships and has high quality standards.

Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards. Reliable, automated event communication ensures that no questions remain unanswered – from registration to directions.

Continue reading “Off to the golf course: Automated campaign for event” →
Marketing Automation, E-Mail marketing

How to find your Marketing Automation Tool?

6 criteria to evaluate your marketing automation tool

There are currently over 9,500 MarTech tools on the market. So, on an average day, we spend at least an hour gathering information from various tools. Many feel overwhelmed by the number of tools they interact with while working.

Therefore, it is essential to consciously choose the marketing automation tool we work with every day. Because the immense number of tools we interact with every day means that we often change context. This in turn influences our creativity and focus.

Continue reading “How to find your Marketing Automation Tool?” →
Marketing Automation, Website & Content

Recognize intent and learn from touchpoints

Intents are the intentions behind the actions of users and customers. If we know the intention of a contact in a certain situation, in a certain context, we can address the contact with currently relevant content. Intent we recognize in the touchpoint, each touchpoint is thereby a learning opportunity. With marketing automation, suitable content is then placed – completely automatically.

We talked with Björn Nagelmann in #scxtalk about opportunities and the challenges of detecting intents in the context of marketing automation.

Continue reading “Recognize intent and learn from touchpoints” →
Sales Funnel, E-Mail marketing, Marketing Automation

Lead Scoring with Mautic optimizing sales funnels

Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this article, we look at how lead scoring can be implemented quickly and easily with Mautic – and what has changed in the new topic-based lead scoring with the Aivie upgrade.

Continue reading “Lead Scoring with Mautic optimizing sales funnels” →
E-Mail marketing, Customer Case, Sales Funnel

How your website automatically wins 30 customer projects with Aivie

Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing automation, the potential is exploited digitally, leads are generated and customers are processed via the new website.

Continue reading “How your website automatically wins 30 customer projects with Aivie” →
E-Mail marketing, Marketing Automation, Mautic template, Sales Funnel

Double Opt-In with Mautic

At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:

  1. Traceability of customer consent to receive marketing messages
  2. Improved reputation of the email sender
  3. Higher quality of the contact list and customer relations
Continue reading “Double Opt-In with Mautic” →
Marketing Automation, E-Mail marketing, Mautic template

Use content efficiently in automated funnels

Marketing automation is used to address customers and guide them automatically through a sales funnel. Every interaction must offer added value so that customers stick with it and take the next step. This applies to digital customer interactions as well as in-person ones. For this, we need the right content in the right place.

Continue reading “Use content efficiently in automated funnels” →
Marketing Automation, Mautic template

5 tips for successful landing pages

Does this sound familiar to you? You have a lot of visitors on your website, but they leave only after a short time. You’ve put a lot of time and effort into your landing page, yet conversions are rare. Maybe it’s time to rethink your landing page. Our 5 tips for successful landing pages should help you.

Continue reading “5 tips for successful landing pages” →
Marketing Automation, E-Mail marketing, Mautic template

Aivie email template based on the leaked Amazon template and best practices

With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?

Continue reading “Aivie email template based on the leaked Amazon template and best practices” →
Security, Marketing Automation, Open Source Marketing Automation

7 steps to secure Mautic hosting

Building and running a secure marketing automation infrastructure with Mautic can be difficult. We know this because we’ve spent years solving these problems for technology startups, SMBs, and large enterprises. Hackers are constantly on the lookout for companies to target. Achieve secure Mautic hosting with these 7 immediately actionable steps.

Continue reading “7 steps to secure Mautic hosting” →