The new thematic lead scoring makes evaluating and prioritizing your leads much more precise. Instead of bundling all points into an overall score, you can now group them by topic, interest or product category. This allows you to see at a glance what a contact is actually interested in – e.g. “Product A”, “Service B” or “Events”.
This new structure brings clarity to lead management: marketing and sales can work together in a more targeted manner, manage campaigns more appropriately and identify potential more quickly. Ideal for anyone who wants to make their scoring more strategic and data-driven.
- Organize points in groups (Point Groups)
- Better overview of interests and willingness to buy
- More targeted segmentation for campaigns
- Transparent collaboration between marketing and sales
- Basis for personalized, context-related communication
More about lead scoring?