Ditch the old school Newsletter: Start with campaigns

From old school emails to newsletter campaigns

Are you still sending impersonal newsletters to the masses? Then this post is your motivation boost to finally unlock the potential of email marketing. Because email marketing still has a high Return on Investment (ROI). We’ll show you how to use newsletters as a targeted marketing tool. So, ditch the old school newsletter and start designing campaigns with us.

What are the disadvantages of an old school newsletter? First and foremost, there is a lack of personalization. Classic newsletters are formulated from the company’s point of view and are not tailored to your contacts. As a result, the newsletter is less relevant to the target person at that moment. And if the recipient classifies your newsletter as irrelevant, you have basically produced spam. What a bummer! Exactly. That’s a real shame. On the one hand, for the elaborately created content. On the other hand, the energy you put into creating the newsletter.

Email marketing is important for companies because emails and newsletters can be used throughout the entire customer lifetime. As a rule, email marketing is more efficient and effective than other methods. Although email marketing is one of the oldest digital marketing methods, it works. In this post, we want to show you five advantages of newsletters and emails as campaigns.

Setting up emails as campaigns – here’s how.

Let’s move away from the classic newsletter logic. If you start in the digital and automated campaign logic, you can now create and deliver content in a targeted manner. It is then no longer a matter of communicating the latest news from the company’s point of view at specific points in time. But to deliver content to customers at sensible times – automatically.

A “newsletter” in campaign logic makes it possible not only to “recycle” content, but also to use it repeatedly in an automated way. Repeated from the point of view of the company or the sender, not from the point of view of the recipients. The recipients receive exactly the newsletter with the topic that matches the recipient’s journey. Here you can find out how to efficiently build and use your content in automated funnels.

Save time with newsletter campaigns.

Do you feel like you don’t have time to seriously run newsletter marketing and create newsletters? Here, right means finding the right process and procedure for email marketing for you and your company. Because with the right setup, you save valuable time.

The word “automation” is a bit misleading, but marketing automation is actually associated with some effort. You have to create all the content such as blogs, lead magnets, and emails first. However, the big advantage is that you only have to create your content once. Do you create a newsletter every week? With newsletter campaigns, you can create a reusable email every week with the same effort. As mentioned above, your customers receive the newsletter with the right topic at the right time. And finally, the campaign runs by itself.

Organize your customer base automatically.

Do you lack the time to organize and segment your customer base? Here, newsletters as a campaign help you to automatically segment your customers based on tags. This allows you to automatically group your target group and specifically address each segment with the appropriate content.
Because a well-thought-out newsletter helps your brand build a loyal readership and expand your customer base at the same time. By grouping your customers, you can see which people are really interested in the topic. This way you will find out where the investment is worthwhile. This is how newsletter campaigns help you sort your customer base. The campaign can automatically group your readers into very interested and not interested. Firstly, you save time segmenting your customers manually and secondly, you can address your readers more specifically.

Newsletter with personalized approach.

The more readers on your list, the more business on the website. Traffic and conversions also increase on your social media platforms.

Combining newsletters with marketing automation gives you the opportunity to better understand the needs of your target group. This allows you to address your customers at the right moment. Because with marketing automation you can observe and interpret the individual interactions of your target group with your brand. In the next step, you can create further and personalized interactions with your email campaign.

Let your brand speak through your emails.

It is important that your newsletters authentically fit into your brand identity. Make sure that the design, values and content of the channels match. Many companies use email marketing, i.e. newsletters, to regularly inform their target group about news or current offers. On the other hand, standalone emails are also frequently sent to inform customers about promotions and news.
However, there are many other areas of application for newsletter campaigns:

• Addressing your potential customers
• Contacting your interested parties
• Provision of services (pre-sales, sales and post-sales phase)
• Delivery of your digital products
• To deepen the relationship with your customers.

But not only the content, but also the design of the newsletter or mailing is very important. Your newsletter should be professional and clearly structured.

Summary – Newsletter campaign advantages

Almost every company has a newsletter, but many still fail to recognize its true potential. Many limit themselves to sending individual emails or newsletters. Email marketing then usually only plays a subordinate role in acquiring new customers. Companies are dependent on their offer being found by new interested parties themselves and, for example, subscribing to the newsletter themselves. But good email marketing consists of much more than just sending newsletters. Automated email marketing offers great, often untapped potential.

How marketing automation with newsletter campaigns improves your email marketing:

• Through efficiency and time savings
• With automated segmentation of the customer base
• Through personal contact with your target group at the right moment
• Compliance with your brand identity / corporate identity
• With best practice email template templates

This post would not be complete without inviting you to subscribe to our newsletter. Would you like to receive regular information about marketing automation news from us? Then sign up for our newsletter. Would you like to learn more about the advantages of marketing automation in general? Because in this post you will not only learn about the advantages, but also how you can implement marketing automation step by step.